Sauna Blanket
FailBuyers convert on only 0.3% of searches, so Sauna Blanket is a Fail.
- Flapen Score
- 36 / 100Ranks 2,049 of 2,225 DIY & Tools niches · −13 vs the category median of 4936
- Market size
- £56K/yr143K searches / yr
- 90-day growth
- -39.6%search demand this quarter
- Competition
- 55%top-5 click share · 15 brands · 20 sellers
Flapen Score
Sauna Blanket against its category
The dotted line is the DIY & Tools average. Past it, Sauna Blanket is stronger. Inside it, weaker.
Market
The Sauna Blanket market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sauna Blanket 143K times last year and spent an estimated £56K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -39.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 143K
- Growth, 90 days vs prior 90
- -39.6%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £56Ka year
- Peak month
- December5.0× the quietest month
- Top search term
- infrared sauna blanket61K searches a year
02 · Price
A sale here is worth £122.26.
Listings sell for £122.26 on average, from £16.94 to £316.36. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £122.26 that is £0 to £12K a year per listing.
- Average price
- £122.26above the $15 to $100 sweet spot
- Price range
- £16.94–£316.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£12K
- Returns
- 3.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 34.0% of listings are out of stock. The average listing ranks #639 within Kitchen & Bath Fixtures. It carries 111 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 70%
- Out of stock, average day
- 34.0%
- Average rank
- #639in Kitchen & Bath Fixtures
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 111per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Sauna Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ZMDREAM Pack of 10 & 100 Disposable Plastic Body Wraps Unisex PE Sauna Bath Suit for Far Infrared Full Body Coverage Clear 10 count
- Price
- £16.94
- Rating
- 4.2/5
- Reviews
- 346
- Age
- 2y ago
LifePro Infrared Sauna Blanket For Relaxation Detoxification & Rejuvenation | Infrared Therapy Portable Home Sauna | 2580c Adjustable Range With Handheld Controller & Storage Bag | Weight Loss
- Price
- £237.96
- Rating
- 4.4/5
- Reviews
- 1,021
- Age
- 2y ago
Welzo Infrared Sauna Blanket Version 5 - Portable Indoor Sauna for Home Use - Heat Therapy Blanket for Relaxation & Wellness - Red Light Therapy Blanket Style - Adjustable Settings - UK Standard Model
- Price
- £129.13
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Portable Infrared Sauna Blanket for Home True Carbon-Fiber Far Infrared Low EMF Insert Towel & Sauna Bag Included 3-Year Warranty | Full Body Detox Muscle Recovery & Relaxation | 85185F
- Price
- £195.69
- Rating
- 4.2/5
- Reviews
- 113
- Age
- 3y ago
MAXSTRENGTH Infrared Sauna Blanket 180 x 160cm 3570C Adjustable Heat Therapy | Portable Full Body Home Spa Blanket for Relaxation Muscle Recovery & Sweating (Black)
- Price
- £80.88
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago
Trending
90-day click momentumWelzo Infrared Sauna Blanket Version 5 - Portable Indoor Sauna for Home Use - Heat Therapy Blanket for Relaxation & Wellness - Red Light Therapy Blanket Style - Adjustable Settings - UK Standard Model
- Price
- £129.13
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
STYLPRO Infrared Sauna Blanket for Home | Portable Sauna & Thermal Blanket | Relaxation Sweat & Infrared Therapy | Adjustable Heat Foldable Home Sauna
- Price
- £189.28
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 4mo ago
Infrared Sauna Blanket for Home Use Portable Sauna with Far Infrared Therapy for Detox Relaxation Weight Loss & Recovery 3580C Heat Waterproof Oxford Fabric with Sauna Wrap & Travel Bag
- Price
- £146.47
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Sauna Infrared Blanket 500W Portable Sauna Blanket with Handheld Controller & Storage Bag & Aluminum Foil Blanket for Relaxation Deep Heat Therapy Improve Sleep(86-158 20-60 Mins Timer 180x80cm
- Price
- £105.83
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago
MAXSTRENGTH Infrared Sauna Blanket 180 x 160cm 3570C Adjustable Heat Therapy | Portable Full Body Home Spa Blanket for Relaxation Muscle Recovery & Sweating (Black)
- Price
- £80.88
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago
Newest
by launch dateWelzo Infrared Sauna Blanket Version 5 - Portable Indoor Sauna for Home Use - Heat Therapy Blanket for Relaxation & Wellness - Red Light Therapy Blanket Style - Adjustable Settings - UK Standard Model
- Price
- £129.13
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
STYLPRO Infrared Sauna Blanket for Home | Portable Sauna & Thermal Blanket | Relaxation Sweat & Infrared Therapy | Adjustable Heat Foldable Home Sauna
- Price
- £189.28
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 4mo ago
Infrared Sauna Blanket for Home Use Portable Sauna with Far Infrared Therapy for Detox Relaxation Weight Loss & Recovery 3580C Heat Waterproof Oxford Fabric with Sauna Wrap & Travel Bag
- Price
- £146.47
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Sauna Infrared Blanket 500W Portable Sauna Blanket with Handheld Controller & Storage Bag & Aluminum Foil Blanket for Relaxation Deep Heat Therapy Improve Sleep(86-158 20-60 Mins Timer 180x80cm
- Price
- £105.83
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago
Infrared Sauna Blanket V2.0 550W Portable Home Sauna for Full-Body Relaxation and Detoxification Detox & Deep Heat Therapy | Adjustable 3580C Open-Head Design with Arm Zips (Black 180 x 80 cm)
- Price
- £104.05
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
20
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
32%
- REVIIV14%
- ZMDREAM13%
- welzo11%
- Lifepro11%
- MAXSTRENGTH11%
- biomode8%
Demand
Sauna Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.0×
Search terms
Top Sauna Blanket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- infrared sauna blanket61K/yr
- sauna blanket62K/yr
- sauna bag6K/yr
- infrared blanket5K/yr
- infra red sauna blanket4K/yr
- mihigh infrared sauna blanket5K/yr
Reviews and returns
What reviews say buyers love and hate about Sauna Blanket
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it is large - I am 5ft 4
Wish I got the bigger one though
Small chair
too expensive at present
the link she sent was very expensive
pricey
The zip is not strong
Toxic smell
Temperature can be set all the way up to 80°c. that may sound extreme like it would cause serious burns
Not hot enough
still not hot enough
Love
Good quality and easy to setup
Excellent product
The build quality is substantial
Easy to assemble
Easy to set up
So easy to install and very compact
easy to store
Easy to use
It is easy to operate
Well worth it
this is cost effective
Great value for money
The heat is easy to adjust
Heats up well
heats up quickly
Return
3.7% Return rate 52% Fixable by listing
it is large - I am 5ft 4
Wish I got the bigger one though
Small chair
Temperature can be set all the way up to 80°c. that may sound extreme like it would cause serious burns
Not hot enough
still not hot enough
doesnt have convenient access to one
Unusuable
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sauna Blanket questions
Answered from the same tracked data.