Sauna

Shoppers searched for this 511K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £841K a year.

Searches, last 12 months

511K

Growth, 90 days vs prior 90

-22.8%

Conversion, latest week

0.5%

Market size, estimated

£841Ka year

Peak month

January2.3× the quietest month

Top search term

sauna214K searches a year

Listings sell for £310.41 on average, from £66.64 to £2501.83. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £310.41 that is £0 to £31K a year per listing.

Average price

£310.41above the $15 to $100 sweet spot

Price range

£66.64–£2501.83

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£31K

Returns

3.7%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #230 within Kitchen & Bath Fixtures. It carries 498 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

83%

Out of stock, average day

19.4%

Average rank

#230in Kitchen & Bath Fixtures

Average rating

4.23 starsAmazon United Kingdom average 4.36 stars

Average reviews

498per listing

Listings tracked

18

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months