Satinwood Paint Brilliant White
FailThe top 5 brands take 100% of clicks, so Satinwood Paint Brilliant White is a Fail.
- Flapen Score
- 42 / 100Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 4942
- Market size
- £158K/yr100K searches / yr
- 90-day growth
- -21.3%search demand this quarter
- Competition
- 75%top-5 click share · 5 brands · 49 sellers
Flapen Score
Satinwood Paint Brilliant White against its category
The dotted line is the DIY & Tools average. Past it, Satinwood Paint Brilliant White is stronger. Inside it, weaker.
Market
The Satinwood Paint Brilliant White market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Satinwood Paint Brilliant White 100K times last year and spent an estimated £158K. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
6.7% of searches ended in a purchase last week.
Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £158K a year.
- Searches, last 12 months
- 100K
- Growth, 90 days vs prior 90
- -21.3%
- Conversion, latest week
- 6.7%
- Market size, estimated
- £158Ka year
- Peak month
- October1.8× the quietest month
- Top search term
- dulux satinwood brilliant white43K searches a year
02 · Price
A sale here is worth £23.70.
Listings sell for £23.70 on average, from £14.71 to £42.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £23.70 that is £6K to £12K a year per listing.
- Average price
- £23.70inside the $15 to $100 sweet spot
- Price range
- £14.71–£42.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£12K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #190 within Painting Supplies, Tools & Wall Treatments. It carries 942 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 38%
- Out of stock, average day
- 0.4%
- Average rank
- #190in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 942per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Satinwood Paint Brilliant White products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dulux Retail Quick Dry Satinwood - Pure Brilliant White - 1.25L
- Price
- £15.83
- Rating
- 4.6/5
- Reviews
- 529
- Age
- 2y ago
HOCHSTE Pure Brilliant White Satinwood Paint Quick-Drying Long-Lasting Protection Easy-To-Apply DIY Enthusiasts Interior And Exterior Use Perfect For Furniture Doors (Mid Sheen 1.25 Liters)
- Price
- £20.42
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 10mo ago
Dulux Quick Dry Satinwood Paint For Wood And Metal Pure Brilliant White 2.5 L
- Price
- £21.01
- Rating
- 4.6/5
- Reviews
- 5,855
- Age
- 13y ago
Dulux Quick Drying Satinwood Pure Brilliant White 750ml
- Price
- £15.20
- Rating
- 4.6/5
- Reviews
- 689
- Age
- 11y ago
Dulux Trade Satinwood PBW 2.5L
- Price
- £36.20
- Rating
- 4.6/5
- Reviews
- 124
- Age
- 12y ago
Trending
90-day click momentumHOCHSTE Pure Brilliant White Satinwood Paint Quick-Drying Long-Lasting Protection Easy-To-Apply DIY Enthusiasts Interior And Exterior Use Perfect For Furniture Doors (Mid Sheen 1.25 Liters)
- Price
- £20.42
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 10mo ago
HOCHSTE Quick Dry Satinwood Paint Pure Brilliant White Water-Based Interior Paint for Wood & Metal Low Odour Non-Yellowing Wipeable Mid Sheen Finish Skirting Doors Trim White 750ml
- Price
- £20.51
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago
Dulux Quick Drying Satinwood Pure Brilliant White 750ml
- Price
- £15.20
- Rating
- 4.6/5
- Reviews
- 689
- Age
- 11y ago
Dulux Trade Satinwood PBW 2.5L
- Price
- £36.20
- Rating
- 4.6/5
- Reviews
- 124
- Age
- 12y ago
Johnstones - Wood & Metal Paint - Satin Finish - Brilliant White - 2.5L - Water Based - Non Drip & Quick Drying - Radiator Paint - Low Odour - Dry in 1-2 Hours - 8m2 Coverage per Litre
- Price
- £14.71
- Rating
- 4.5/5
- Reviews
- 2,945
- Age
- 14y ago
Newest
by launch dateHOCHSTE Quick Dry Satinwood Paint Pure Brilliant White Water-Based Interior Paint for Wood & Metal Low Odour Non-Yellowing Wipeable Mid Sheen Finish Skirting Doors Trim White 750ml
- Price
- £20.51
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago
HOCHSTE Pure Brilliant White Satinwood Paint Quick-Drying Long-Lasting Protection Easy-To-Apply DIY Enthusiasts Interior And Exterior Use Perfect For Furniture Doors (Mid Sheen 1.25 Liters)
- Price
- £20.42
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 10mo ago
Satinwood 1.25L Quick Dry Interior Wood & Metal Paint Brilliant White Satin Finish Durable Mid Sheen for Doors Skirting Boards Trim & Furniture
- Price
- £17.09
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 1y ago
Dulux Retail Quick Dry Satinwood - Pure Brilliant White - 1.25L
- Price
- £15.83
- Rating
- 4.6/5
- Reviews
- 529
- Age
- 2y ago
Dulux Trade Diamond Satinwood - Pure Brilliant White - 1 litres
- Price
- £26.79
- Rating
- 4.5/5
- Reviews
- 189
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
49
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Dulux66%
- HOCHSTE15%
- Dulux Trade12%
- Johnstone's4%
- AXpower Inspirational Technology Empowering People2%
- Open — no brand owns it (0%)
Demand
Satinwood Paint Brilliant White search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Satinwood Paint Brilliant White search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dulux satinwood brilliant white43K/yr
- dulux satinwood14K/yr
- dulux quick dry satinwood12K/yr
- dulux trade satinwood8K/yr
- dulux wood paint7K/yr
- dulux satinwood brilliant white 2.5l4K/yr
- dulux white satinwood paint3K/yr
- dulux diamond satinwood3K/yr
- dulux satin wood paint white4K/yr
- dulux satinwood white2K/yr
Reviews and returns
What reviews say buyers love and hate about Satinwood Paint Brilliant White
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This is not a good paint
Paint leakage
Better to buy a better quality paint
over powering smell
Toxic odours give headache
after a week still have a small amount of smell left
Cheap and watery
Poor quality
Am I getting fed up with the quality of stuff from Amazon
Not for suitable use
Not usable
messy to work with
not this particular product looks to me paint is too thin
Watered down its too thin
Love
Great paint
Quality Paint, lovely finish
Good paint good finish
Great quality and arrived in perfect condition
Excellent Quality Product
went with this as good reviews
Good buy well worth the money
Good price
Value for money
Thin easy to paint good price good delivery
Great Paint
nice paint goes on nicely
As advertised
As described
Exactly what I requested
Return
0.7% Return rate 15% Fixable by listing
This is not a good paint
Paint leakage
Better to buy a better quality paint
unfortunately arrived leaking
Leaking
couldn't find it cheaper
Lost out on over £500 paying for a decorator twice
Not what it says on tin
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Satinwood Paint Brilliant White questions
Answered from the same tracked data.