Satin Wood Paint White
FailDemand is soft, at -16.6% this quarter, so Satin Wood Paint White is a Fail.
- Flapen Score
- 45 / 100Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 4945
- Market size
- £347K/yr378K searches / yr
- 90-day growth
- -16.6%search demand this quarter
- Competition
- 65%top-5 click share · 8 brands · 63 sellers
Flapen Score
Satin Wood Paint White against its category
The dotted line is the DIY & Tools average. Past it, Satin Wood Paint White is stronger. Inside it, weaker.
Market
The Satin Wood Paint White market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Satin Wood Paint White 378K times last year and spent an estimated £347K. The top 5 brands take 92% of clicks. Demand peaks in Mar. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 378K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £347K a year.
- Searches, last 12 months
- 378K
- Growth, 90 days vs prior 90
- -16.6%
- Conversion, latest week
- 8.3%
- Market size, estimated
- £347Ka year
- Peak month
- March2.1× the quietest month
- Top search term
- white wood paint50K searches a year
02 · Price
A sale here is worth £11.08.
Listings sell for £11.08 on average, from £6.22 to £20.42. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £11.08 that is £14K to £17K a year per listing.
- Average price
- £11.08under the $15 to $100 sweet spot
- Price range
- £6.22–£20.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £14K–£17K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Painting Supplies, Tools & Wall Treatments. It carries 5,490 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #41in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,490per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Satin Wood Paint White products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Johnstones - Wood & Metal Paint - Satin Finish - Brilliant White - 750ml - Water Based - Non Drip & Quick Drying - Radiator Paint - Low Odour - Dry in 1-2 Hours - 8m2 Coverage per Litre
- Price
- £8.53
- Rating
- 4.6/5
- Reviews
- 2,613
- Age
- 16y ago
Johnstones - Wood & Metal Paint - Satin Finish - Brilliant White - 2.5L - Water Based - Non Drip & Quick Drying - Radiator Paint - Low Odour - Dry in 1-2 Hours - 8m2 Coverage per Litre
- Price
- £14.71
- Rating
- 4.5/5
- Reviews
- 2,945
- Age
- 14y ago
Johnstones - Wood & Metal Paint - Satin Finish - Brilliant White - 1.25L - Water Based - Non Drip & Quick Drying - Radiator Paint - Low Odour - Dry in 1-2 Hours - 8m2 Coverage per Litre
- Price
- £10.78
- Rating
- 4.6/5
- Reviews
- 11,528
- Age
- 15y ago
THE ONE All-In-One Paint & Primer - White Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.42
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Dulux Retail Quick Dry Satinwood - Pure Brilliant White - 1.25L
- Price
- £15.83
- Rating
- 4.6/5
- Reviews
- 529
- Age
- 2y ago
Trending
estimated 90-day click momentum
HOCHSTE Pure Brilliant White Satinwood Paint Quick-Drying Long-Lasting Protection Easy-To-Apply DIY Enthusiasts Interior And Exterior Use Perfect For Furniture Doors (Mid Sheen 1.25 Liters)
- Price
- £20.42
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 10mo ago
Anirun Versatile White Paint Ideal For Touching Up Furniture Cabinets Wood And MetalNo Sanding Required Quick-Drying Water-Based Formula Suitable For All Surfaces 180 ml (White)
- Price
- £9.32
- Rating
- 4.0/5
- Reviews
- 710
- Age
- 1y ago
Rustins Quick Dry White Satin Paint Water-Based Low Odour Paint for Wood & Metal Surfaces Quick Drying Hard-Wearing Satin Finish 250ml 500ml & 1L
- Price
- £8.80
- Rating
- 4.4/5
- Reviews
- 278
- Age
- 14y ago
Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Brilliant White | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 1.25 L
- Price
- £10.68
- Rating
- 4.5/5
- Reviews
- 4,909
- Age
- 6y ago
THE ONE All-In-One Paint & Primer - White Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.42
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Newest
by launch dateHOCHSTE Pure Brilliant White Satinwood Paint Quick-Drying Long-Lasting Protection Easy-To-Apply DIY Enthusiasts Interior And Exterior Use Perfect For Furniture Doors (Mid Sheen 1.25 Liters)
- Price
- £20.42
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 10mo ago
Anirun Versatile White Paint Ideal For Touching Up Furniture Cabinets Wood And MetalNo Sanding Required Quick-Drying Water-Based Formula Suitable For All Surfaces 180 ml (White)
- Price
- £9.32
- Rating
- 4.0/5
- Reviews
- 710
- Age
- 1y ago
Johnstones - Quick Dry & Nondrip Eggshell Paint for Wood & Metal - Brilliant White | Interior | Low Odour Water-Based Formula Dry in 1-2 Hours | 12m2 Coverage per Litre | 750ml
- Price
- £9.40
- Rating
- 4.5/5
- Reviews
- 204
- Age
- 1y ago
Dulux Retail Quick Dry Satinwood - Pure Brilliant White - 1.25L
- Price
- £15.83
- Rating
- 4.6/5
- Reviews
- 529
- Age
- 2y ago
Leyland Wood & Metal Quick Dry Satin Brilliant White 750ml
- Price
- £10.27
- Rating
- 4.5/5
- Reviews
- 2,753
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
63
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
4%
- Johnstone's64%
- THE ONE12%
- Dulux6%
- Leyland5%
- RUSTINS4%
- HOCHSTE4%
- Open — no brand owns it (2 brands, 4%)
Demand
Satin Wood Paint White search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 2.1×
Search terms
Top Satin Wood Paint White search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white wood paint50K/yr
- satin wood paint white47K/yr
- white satin paint for wood39K/yr
- white paint for wood32K/yr
- skirting board paint30K/yr
- white furniture paint22K/yr
- satinwood paint brilliant white21K/yr
- satinwood paint17K/yr
- white satin paint15K/yr
- satin wood paint16K/yr
Reviews and returns
What reviews say buyers love and hate about Satin Wood Paint White
We read the reviews and the return reasons for every product selling here.
“Rubbish paint”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Satin Wood Paint White questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data