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Sash Brush

Fail

The top 5 brands take 97% of clicks, so Sash Brush is a Fail.

Flapen Score
46
46 / 100
Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 49
Market size
£77K/yr73K searches / yr
90-day growth
+5.7%search demand this quarter
Competition
57%top-5 click share · 7 brands · 50 sellers

Flapen Score

Sash Brush against its category

The dotted line is the DIY & Tools average. Past it, Sash Brush is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sash Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sash Brush 73K times last year and spent an estimated £77K. The top 5 brands take 97% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
+5.7%
Conversion, latest week
9.8%
Market size, estimated
£77Ka year
Peak month
September1.8× the quietest month
Top search term
hamilton paint brushes36K searches a year

02 · Price

A sale here is worth £10.76.

Listings sell for £10.76 on average, from £2.94 to £23.23. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.76 that is £3K to £5K a year per listing.

Average price
£10.76under the $15 to $100 sweet spot
Price range
£2.94–£23.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #254 within Painting Supplies, Tools & Wall Treatments. It carries 444 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
81%
Out of stock, average day
3.5%
Average rank
#254in Painting Supplies, Tools & Wall Treatments
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
444per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Sash Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

50

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

1%

  • HAMILTON74%
  • CORAL8%
  • Harris7%
  • YikuStyle6%
  • ProDec2%
  • Invalidism2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Sash Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Sash Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hamilton paint brushes36K/yr
  • sash brush21K/yr
  • hamilton perfection brushes6K/yr
  • sash brushes4K/yr
  • hamilton prestige paint brushes3K/yr
  • hamilton brushes4K/yr

Reviews and returns

What reviews say buyers love and hate about Sash Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality35%−0.17

some of the bristles have come out during painting which i was hoping they wouldn't

A bit to brittle not soft to paint smoother finishes

they dont transfer the paint well at all

Durability15%−0.07

6 brushes, all fell apart after first use

2 jobs and after all gone

Multiple bristles fell out within minutes of using, poor quality

Value For Money15%+0.70

they are hard to buy now and expensive

Waste of money

Ease Of Cleaning10%

hard to thoroughly clean

Quality-Overall10%+1.88

poor quality

Rubbish

Love

Quality-Overall33%+1.88

Excellent quality

Good quality brushes

are well made

Value For Money17%+0.70

Worth the money

Great value

good price

Brush Quality13%+1.02

Excellent brushes

Decent brush

Decent brushes at a good price

Ease Of Cleaning7%

Easy to Clean: Cleaning these brushes is a breeze

cleans up well

clean up easily

Paint Quality6%−0.17

paint was perfect

The best paint brushes by far

Excellent for cutting in with paint work

Return

0.2% Return rate 43% Fixable by listing

Size-Overall39%▇█▇▇▄▄
Quality-Overall21%█▁▁▃▃▆

poor quality

Rubbish

Paint Quality11%▁▁▄█▄▁

some of the bristles have come out during painting which i was hoping they wouldn't

A bit to brittle not soft to paint smoother finishes

they dont transfer the paint well at all

Defective Material/Parts5%▁█▁▁▃▁
Functionality-Overall4%▁▁▁▁█▅

FAQ

Common Sash Brush questions

Answered from the same tracked data.