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Sage Fence Paint

Maybe

An estimated 0.8% of orders come back. But shoppers spend an estimated $37K a year here, so Sage Fence Paint is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£37K/yr22K searches / yr
90-day growth
+74.8%search demand this quarter
Competition
73%top-5 click share · 9 brands · 63 sellers

Flapen Score

Sage Fence Paint against its category

The dotted line is the DIY & Tools average. Past it, Sage Fence Paint is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sage Fence Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sage Fence Paint 22K times last year and spent an estimated £37K. The top 5 brands take 94% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +74.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
+74.8%
Conversion, latest week
8.9%
Market size, estimated
£37Ka year
Peak month
May35.0× the quietest month
Top search term
sage green fence paint6K searches a year

02 · Price

A sale here is worth £18.96.

Listings sell for £18.96 on average, from £9.48 to £37.05. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £18.96 that is £0 to £2K a year per listing.

Average price
£18.96inside the $15 to $100 sweet spot
Price range
£9.48–£37.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #216 within Painting Supplies, Tools & Wall Treatments. It carries 1,491 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
44%
Out of stock, average day
0.0%
Average rank
#216in Painting Supplies, Tools & Wall Treatments
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,491per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Sage Fence Paint products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

63

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

4%

  • Cuprinol57%
  • Ronseal21%
  • Johnstone's10%
  • Landlords Paint4%
  • AXpower Inspirational Technology Empowering People2%
  • SAVING HUB2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Sage Fence Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 35.0×

Search terms

Top Sage Fence Paint search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sage green fence paint6K/yr
  • cuprinol willow5K/yr
  • cuprinol garden shades willow4K/yr
  • sage fence paint4K/yr
  • cuprinol willow 5l2K/yr

Reviews and returns

What reviews say buyers love and hate about Sage Fence Paint

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Color”
41%of negative reviews mention “Color”
0.8%of orders come back
“Very pale”
A buyer, on “Color”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sage Fence Paint questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data