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Safety Signs

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Safety Signs is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 49
Market size
£452K/yr96K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
85%top-5 click share · 5 brands · 8 sellers

Flapen Score

Safety Signs against its category

The dotted line is the DIY & Tools average. Past it, Safety Signs is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Safety Signs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Safety Signs 96K times last year and spent an estimated £452K. All 5 brands take every click. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

14.8% of searches ended in a purchase last week.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £452K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
14.8%
Market size, estimated
£452Ka year
Top search term
health and safety law poster 202626K searches a year

02 · Price

A sale here is worth £31.70.

Listings sell for £31.70 on average, from £6.34 to £156.67. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At £31.70 that is £48K to £63K a year per listing.

Average price
£31.70inside the $15 to $100 sweet spot
Price range
£6.34–£156.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,500–2,000
Revenue per listing a year
£48K–£63K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #302 within Safety & Security. It carries 15 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
33%
Out of stock, average day
1.9%
Average rank
#302in Safety & Security
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
15per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Safety Signs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£45K£90K£136K£181K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • The Print Ninja54%
  • iSigns26%
  • Generic13%
  • The Lean Warehouse4%
  • ELEMENT WAREHOUSE3%

Demand

Safety Signs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 2.0× · 8 of 12 months tracked

Search terms

Top Safety Signs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • health and safety law poster 202626K/yr
  • hse poster 20266K/yr
  • health and safety signs9K/yr
  • health and safety poster9K/yr
  • health and safety9K/yr
  • hse poster6K/yr
  • health and safety law poster4K/yr
  • h&s law poster 20262K/yr
  • health and safety law poster 202522K/yr
  • hse poster 20254K/yr

Reviews and returns

What reviews say buyers love and hate about Safety Signs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Print Quality100%−0.54

when it arrived it was cheaply printed

Love

Quality-Overall55%−0.05

Good quality health

good quality

good quality product

Advertised Vs Actual Product21%+2.51

Good as described

Exactly what I needed

Compactness7%+0.72

Nice & compact

Value For Money7%+0.72

Good price

Ease Of Use5%+0.47

easy to read

Its easy for staff to read and understand, so does exactly what its meant to

Return

0.1% Return rate 56% Fixable by listing

Advertised Vs Actual Product31%▁▁▄▁▁█
Size-Overall25%▁▁▁▁█▆
Office Usability19%▁▁▅▁█▁
Print Quality13%▁▁▁█▁▁

when it arrived it was cheaply printed

Image/Picture Clarity6%▁▁█▁▁▁

FAQ

Common Safety Signs questions

Answered from the same tracked data.