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Safety Goggles

Fail

The top 5 products take 82% of clicks, so Safety Goggles is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£247K/yr234K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
82%top-5 click share · 9 brands · 32 sellers

Flapen Score

Safety Goggles against its category

The dotted line is the DIY & Tools average. Past it, Safety Goggles is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Safety Goggles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Safety Goggles 234K times last year and spent an estimated £247K. The top 5 brands take 87% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

15.4% of searches ended in a purchase last week.

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £247K a year.

Searches, last 12 months
234K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
15.4%
Market size, estimated
£247Ka year
Peak month
September1.9× the quietest month
Top search term
safety goggles127K searches a year

02 · Price

A sale here is worth £6.82.

Listings sell for £6.82 on average, from £2.35 to £18.47. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £6.82 that is £14K to £17K a year per listing.

Average price
£6.82under the $15 to $100 sweet spot
Price range
£2.35–£18.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£14K–£17K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #25 within Safety & Security. It carries 6,817 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#25in Safety & Security
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,817per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Safety Goggles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£25K£49K£74K£99K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

32

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

8%

  • DEWALT38%
  • Blackrock20%
  • Zuvo19%
  • STANLEY6%
  • Heden Seger5%
  • Kurtzy5%
  • Open — no brand owns it (3 brands, 8%)

Demand

Safety Goggles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Safety Goggles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • safety goggles127K/yr
  • safety goggles adult23K/yr
  • protective goggles16K/yr
  • safety goggles over glasses11K/yr
  • eye protection goggles9K/yr
  • work goggles7K/yr
  • eye goggles protection4K/yr
  • dust goggles4K/yr
  • science goggles7K/yr
  • safety googles4K/yr

Reviews and returns

What reviews say buyers love and hate about Safety Goggles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.32

Too small

Item too big

these goggles aren't fit for purpose

Comfort-Overall11%+0.42

uncomfortable

Not comfortable to wear

Stopped using it after one use as useless and uncomfortable

Value For Money8%+1.28

not worth the cost or the brand identity

Not worth the money

do not feel this warrants the price

Quality-Overall4%+1.13

Cheap, not good

Poor quality product

Advertised Vs Actual Product3%+0.41

Documentation in the packaging does not confirm specs in Amazon description

Love

Size-Overall19%−0.32

Goggle fit was good

Fit snugly

Fit Well

Value For Money17%+1.28

Good value for money

Good Value

Worth the money

Quality-Overall16%+1.13

Excellent quality

Great solid build quality

seem well made for the price

Comfort-Overall15%+0.42

Comfortable

Comfortable to wear and clear lenses

Comfortable to wear

Advertised Vs Actual Product7%+0.41

As advertised

As described

Just what I needed

Return

0.5% Return rate 62% Fixable by listing

Size-Overall52%██▇▇▆▇

Too small

Item too big

these goggles aren't fit for purpose

Comfort-Overall9%▄▁█▃▅▇

uncomfortable

Not comfortable to wear

Stopped using it after one use as useless and uncomfortable

Quality-Overall8%▄▄▅▄█▄

Cheap, not good

Poor quality product

Advertised Vs Actual Product6%▁▁▂▂█▁

Documentation in the packaging does not confirm specs in Amazon description

Functionality-Overall5%▅▆▃█▂▄

FAQ

Common Safety Goggles questions

Answered from the same tracked data.