Safety Goggles
FailThe top 5 products take 82% of clicks, so Safety Goggles is a Fail.
- Flapen Score
- 43 / 100Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 4943
- Market size
- £247K/yr234K searches / yr
- 90-day growth
- -4.1%search demand this quarter
- Competition
- 82%top-5 click share · 9 brands · 32 sellers
Flapen Score
Safety Goggles against its category
The dotted line is the DIY & Tools average. Past it, Safety Goggles is stronger. Inside it, weaker.
Market
The Safety Goggles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Safety Goggles 234K times last year and spent an estimated £247K. The top 5 brands take 87% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
15.4% of searches ended in a purchase last week.
Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £247K a year.
- Searches, last 12 months
- 234K
- Growth, 90 days vs prior 90
- -4.1%
- Conversion, latest week
- 15.4%
- Market size, estimated
- £247Ka year
- Peak month
- September1.9× the quietest month
- Top search term
- safety goggles127K searches a year
02 · Price
A sale here is worth £6.82.
Listings sell for £6.82 on average, from £2.35 to £18.47. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £6.82 that is £14K to £17K a year per listing.
- Average price
- £6.82under the $15 to $100 sweet spot
- Price range
- £2.35–£18.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £14K–£17K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #25 within Safety & Security. It carries 6,817 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #25in Safety & Security
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,817per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Safety Goggles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DEWALT GOGGLE Concealer Clear Goggle DPG82-11D
- Price
- £7.66
- Rating
- 4.5/5
- Reviews
- 7,769
- Age
- 15y ago

Zuvo Safety Goggles Clear Anti-Fog Protective Glasses for Work Lab and DIY Impact & Dust Resistant Eye Protection
- Price
- £4.11
- Rating
- 4.5/5
- Reviews
- 235
- Age
- 1y ago

Blackrock Safety Goggles For Work Vent Safety Glasses Protective Glasses Adults Safety Goggles Eye Protection Glasses Over Goggles Safety Over Glasses PPE Work Goggles
- Price
- £3.76
- Rating
- 4.4/5
- Reviews
- 1,139
- Age
- 14y ago

STANLEY Goggle Black/Clear 26890-45119
- Price
- £5.50
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 8y ago

Heden Seger Safety - 1 Pack Goggles Clear Wraparound Safety Glasses Eye Impacted Sealed Protective Work Goggles Over Spectacles DIY Lab Grinding Garden Gardening
- Price
- £6.68
- Rating
- 4.3/5
- Reviews
- 436
- Age
- 4y ago
Trending
90-day click momentum
3M Visitor Safety Overspectacles Clear Lens 71448-00001
- Price
- £2.35
- Rating
- 4.5/5
- Reviews
- 2,974
- Age
- 13y ago

Kurtzy Clear Safety Glasses for Work (24 Pack) - Safety Goggles - Anti-Fog Protective Lenses for Work - Eye Protection Glasses for Adults - Specs for Squash Airsoft Cycling
- Price
- £18.47
- Rating
- 4.7/5
- Reviews
- 389
- Age
- 6y ago

Heden Seger Safety - 1 Pack Goggles Clear Wraparound Safety Glasses Eye Impacted Sealed Protective Work Goggles Over Spectacles DIY Lab Grinding Garden Gardening
- Price
- £6.68
- Rating
- 4.3/5
- Reviews
- 436
- Age
- 4y ago

Amazon Basics Safety Glasses (Clear/Black) Anti-Fog 12-pack
- Price
- £10.24
- Rating
- 4.5/5
- Reviews
- 773
- Age
- 4y ago

STANLEY Goggle Black/Clear 26890-45119
- Price
- £5.50
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 8y ago
Newest
by launch date
Zuvo Safety Goggles Clear Anti-Fog Protective Glasses for Work Lab and DIY Impact & Dust Resistant Eye Protection
- Price
- £4.11
- Rating
- 4.5/5
- Reviews
- 235
- Age
- 1y ago

Blackrock Safety Goggles For Work Direct Vent Protective Glasses Adults Eye Protection Safety Goggles Over Glasses Work PPE
- Price
- £2.49
- Rating
- 4.4/5
- Reviews
- 310
- Age
- 2y ago

Heden Seger Safety - 1 Pack Goggles Clear Wraparound Safety Glasses Eye Impacted Sealed Protective Work Goggles Over Spectacles DIY Lab Grinding Garden Gardening
- Price
- £6.68
- Rating
- 4.3/5
- Reviews
- 436
- Age
- 4y ago

Amazon Basics Safety Glasses (Clear/Black) Anti-Fog 12-pack
- Price
- £10.24
- Rating
- 4.5/5
- Reviews
- 773
- Age
- 4y ago

Kurtzy Clear Safety Glasses for Work (24 Pack) - Safety Goggles - Anti-Fog Protective Lenses for Work - Eye Protection Glasses for Adults - Specs for Squash Airsoft Cycling
- Price
- £18.47
- Rating
- 4.7/5
- Reviews
- 389
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
32
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
8%
- DEWALT38%
- Blackrock20%
- Zuvo19%
- STANLEY6%
- Heden Seger5%
- Kurtzy5%
- Open — no brand owns it (3 brands, 8%)
Demand
Safety Goggles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Safety Goggles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- safety goggles127K/yr
- safety goggles adult23K/yr
- protective goggles16K/yr
- safety goggles over glasses11K/yr
- eye protection goggles9K/yr
- work goggles7K/yr
- eye goggles protection4K/yr
- dust goggles4K/yr
- science goggles7K/yr
- safety googles4K/yr
Reviews and returns
What reviews say buyers love and hate about Safety Goggles
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too small
Item too big
these goggles aren't fit for purpose
uncomfortable
Not comfortable to wear
Stopped using it after one use as useless and uncomfortable
not worth the cost or the brand identity
Not worth the money
do not feel this warrants the price
Cheap, not good
Poor quality product
Documentation in the packaging does not confirm specs in Amazon description
Love
Goggle fit was good
Fit snugly
Fit Well
Good value for money
Good Value
Worth the money
Excellent quality
Great solid build quality
seem well made for the price
Comfortable
Comfortable to wear and clear lenses
Comfortable to wear
As advertised
As described
Just what I needed
Return
0.5% Return rate 62% Fixable by listing
Too small
Item too big
these goggles aren't fit for purpose
uncomfortable
Not comfortable to wear
Stopped using it after one use as useless and uncomfortable
Cheap, not good
Poor quality product
Documentation in the packaging does not confirm specs in Amazon description
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Safety Goggles questions
Answered from the same tracked data.








