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Safe Doorbell

Fail

Shoppers spend an estimated $0 a year here, so Safe Doorbell is a Fail.

Flapen Score
27
27 / 100
Ranks 2,210 of 2,225 DIY & Tools niches · −22 vs the category median of 49
Market size
£0/yr110K searches / yr
90-day growth
-82.9%search demand this quarter
Competition
100%top-5 click share · 3 brands · 9 sellers

Flapen Score

Safe Doorbell against its category

The dotted line is the DIY & Tools average. Past it, Safe Doorbell is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Safe Doorbell market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Safe Doorbell 110K times last year and spent an estimated £0. All 3 brands take every click. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -82.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-82.9%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
September82.3× the quietest month
Top search term
safe doorbell62K searches a year

02 · Price

A sale here is worth £18.50.

Listings sell for £18.50 on average, from £11.19 to £30.62. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £18.50 that is £0 to £2K a year per listing.

Average price
£18.50inside the $15 to $100 sweet spot
Price range
£11.19–£30.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #157 within Safety & Security. It carries 654 reviews at 3.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
67%
Out of stock, average day
8.5%
Average rank
#157in Safety & Security
Average rating
3.77 starsAmazon United Kingdom average 4.36 stars
Average reviews
654per listing
Listings tracked
3

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Safe Doorbell products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£0101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

9

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Safe Doorbell61%
  • FameVibe25%
  • FineLuck13%
  • Open — no brand owns it (0%)

Demand

Safe Doorbell search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 82.3×

Search terms

Top Safe Doorbell search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • safe doorbell62K/yr
  • safe doorbell camera6K/yr
  • safe door bell5K/yr
  • safe doorbell no subscription25K/yr
  • safedoorbell camera2K/yr
  • safe doorbell reviews9K/yr
  • safedoorbell2K/yr

Reviews and returns

What reviews say buyers love and hate about Safe Doorbell

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
14%of negative reviews mention “Connectivity-Overall”
2.6%of orders come back
“Doesnt connect bluetooth”
A buyer, on “Connectivity-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Safe Doorbell questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data