Safe

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

-18.9%

Conversion, latest week

2.8%

Market size, estimated

£1.6Ma year

Peak month

January1.4× the quietest month

Top search term

safe1.1M searches a year

Listings sell for £30.45 on average, from £14.11 to £68.34. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £30.45 that is £38K to £46K a year per listing.

Average price

£30.45inside the $15 to $100 sweet spot

Price range

£14.11–£68.34

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

1,250–1,500

Revenue per listing a year

£38K–£46K

Returns

1.4%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Safety & Security. It carries 2,531 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

74%

Out of stock, average day

0.0%

Average rank

#12in Safety & Security

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,531per listing

Listings tracked

27

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months