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Rubber Pads

Fail

Prices span $2.53–$10.44, mostly outside the sweet spot, so Rubber Pads is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£46K/yr128K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
45%top-5 click share · 25 brands · 34 sellers

Flapen Score

Rubber Pads against its category

The dotted line is the DIY & Tools average. Past it, Rubber Pads is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rubber Pads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rubber Pads 128K times last year and spent an estimated £46K. The top 5 brands take 54% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
7.3%
Market size, estimated
£46Ka year
Peak month
January1.3× the quietest month
Top search term
rubber pads19K searches a year

02 · Price

A sale here is worth £4.94.

Listings sell for £4.94 on average, from £2.53 to £10.44. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £4.94 that is £494 to £1K a year per listing.

Average price
£4.94under the $15 to $100 sweet spot
Price range
£2.53–£10.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£494–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #100 within Furniture Hardware. It carries 4,006 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#100in Furniture Hardware
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,006per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Rubber Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

34

Top-5 brand share

54%

Top 20: 95%

Top-5 click share

45%

Top 20: 89%

Open market

42%

  • Slipstick25%
  • WOLMIK10%
  • X-Protector7%
  • Bedrooms Plus7%
  • OSDUE6%
  • HAPPY BANANAS5%

Demand

Rubber Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Rubber Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rubber pads19K/yr
  • non slip furniture pads14K/yr
  • non slip pads10K/yr
  • rubber furniture pads9K/yr
  • rubber pads self adhesive7K/yr
  • adhesive rubber feet8K/yr
  • rubber sticky pads8K/yr
  • non slip rubber pads7K/yr
  • self adhesive rubber pads6K/yr
  • sticky rubber pads5K/yr

Reviews and returns

What reviews say buyers love and hate about Rubber Pads

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness22%−0.14

Poor adhesive

Don't stick

Not great adhesive

Grip13%−0.13

I. e. they did not grip on most smooth surfaces tried

Its very grippy

Not very grippy

Advertised Vs Actual Product11%−0.04

Description wrong

Not as listed

Not as advertised

Size-Overall10%−0.17

a little big for our table legs

To small

Smaller than expected

Quality-Overall7%+0.59

Cheap

Not good enough for purpose

Extremely poor quality

Love

Quality-Overall17%+0.59

Good variety

no complaints at all

Fantastic quality

Adhesion/Stickiness15%−0.14

the adhesive is good

Great adhesion

Sticks well

Advertised Vs Actual Product14%−0.04

They worked

As described

Exactly what I needed

Grip9%−0.13

Good non-slip pads

Good grip

And anti slip

Value For Money9%+0.23

Good value

Good value for money

Good value for money

Return

0.5% Return rate 59% Fixable by listing

Size-Overall53%█▆▇▇█▇

a little big for our table legs

To small

Smaller than expected

Adhesion/Stickiness13%▂▇▆▅▅█

Poor adhesive

Don't stick

Not great adhesive

Grip7%▅█▄▃▄▄

I. e. they did not grip on most smooth surfaces tried

Its very grippy

Not very grippy

Functionality-Overall5%█▅▆▆▃▃

Don't work

These would not work on my sofa

Not good enough for purpose

Thickness4%▁▄█▁▆█

needed something thicker

also ever so slightly thicker

It about as thin as a Boing 747

FAQ

Common Rubber Pads questions

Answered from the same tracked data.