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Rubber Door Stop

Maybe

Returns run at only 0.4% of orders. But prices span $2.64–$9.67, mostly outside the sweet spot, so Rubber Door Stop is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 2,225 DIY & Tools niches · +1 vs the category median of 49
Market size
£71K/yr120K searches / yr
90-day growth
+22.3%search demand this quarter
Competition
57%top-5 click share · 16 brands · 48 sellers

Flapen Score

Rubber Door Stop against its category

The dotted line is the DIY & Tools average. Past it, Rubber Door Stop is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rubber Door Stop market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rubber Door Stop 120K times last year and spent an estimated £71K. The top 5 brands take 72% of clicks. Demand peaks in Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

13.0% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
+22.3%
Conversion, latest week
13.0%
Market size, estimated
£71Ka year
Peak month
July1.6× the quietest month
Top search term
rubber door stop73K searches a year

02 · Price

A sale here is worth £4.53.

Listings sell for £4.53 on average, from £2.64 to £9.67. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £4.53 that is £2K to £3K a year per listing.

Average price
£4.53under the $15 to $100 sweet spot
Price range
£2.64–£9.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #108 within Door Hardware & Locks. It carries 2,038 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#108in Door Hardware & Locks
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,038per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Rubber Door Stop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

48

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

22%

  • fiXte25%
  • AFFIXARC16%
  • AFFIXERS16%
  • JAM2DAY9%
  • Merriway6%
  • Alyvisun6%

Demand

Rubber Door Stop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Rubber Door Stop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rubber door stop73K/yr
  • rubber door stopper13K/yr
  • rubber door stops10K/yr
  • rubber door stoppers8K/yr
  • door stopper rubber5K/yr
  • door stop rubber4K/yr
  • plastic door stop3K/yr
  • door stops rubber4K/yr

Reviews and returns

What reviews say buyers love and hate about Rubber Door Stop

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%+0.10

Absolute rubbish

Cheap

Poor quality

Thickness11%−0.10

Too thick at the thin end to fit under the door

It's a little thin feeling

not very thick

Locking Mechanism11%+0.58

Door Stops

Door stops

door stop

Size-Overall9%−0.11

No fitting

Quite small

Small height

Functionality-Overall8%−0.09

Didnt work

Fundamentally ineffective at the job you need them to do

Gd door stops

Love

Advertised Vs Actual Product21%+1.73

As advertised

As described

Just what I needed

Quality-Overall18%+0.10

Good quality arrived within timescale

Excellent quality

well made

Value For Money16%+1.37

Great value

Excellent price

Excellent value for money

Grip6%−0.02

Definitely none slip

Good grip

Good grip for tiles

Strength5%+0.26

made the doors sturdy so I recommend it

Hold the doors well even on a breezy day

Very sturdy

Return

0.4% Return rate 59% Fixable by listing

Size-Overall50%█▇█▅▇▆

No fitting

Quite small

Small height

Functionality-Overall7%▅█▅▆▂▆

Didnt work

Fundamentally ineffective at the job you need them to do

Gd door stops

Compatibility-Overall5%▃▁▂▅█▄
Thin4%▇▅▁▃█▅
Height4%▁▅▁▂▁█

they aren't very high so don't work like i thought they would

Not high enough

Not High Enough

FAQ

Common Rubber Door Stop questions

Answered from the same tracked data.