Is rubber door stop profitable to sell on Amazon United Kingdom?

The niche generates £71K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +22.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the rubber door stop niche?

16 brands and 48 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in rubber door stop?

Top complaints mined from reviews: Quality-Overall, Thickness, Locking Mechanism. The return rate is 0.4%.

When does demand for rubber door stop peak?

Demand peaks in Jul; the busiest month runs 1.6× the quietest.

What does it cost to enter the rubber door stop niche?

Listings span £2.64–£9.67; the average listing price is £4.53 (sweet spot $15–$100). The average incumbent carries 2,038 reviews — the moat a new listing must climb.

rubber door stop

Worth a look

Shows low returns (0.4%), but prices mostly outside the sweet spot ($2.64–$9.67) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible13.0%

search→purchase rate — share of searches ending in a sale

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Growth

Good+22.3%

90-day search growth — must beat 0% to launch

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,037.8

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£71K

£71K/yr · 120K searches

Avg price

Bad£4.53

avg listing price — sweet spot $15–$100

Price range

Bad£2.64–£9.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, rubber door stop is a £71K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jul. Verdict: Worth a look — 50/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

rubber door stop market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: £57K–£68K; units × avg price
Conversion rate: 13.0%
Avg BSR: #108
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 4.1%
Avg brand age: 34 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

22%

fiXte25%
AFFIXARC16%
AFFIXERS16%
JAM2DAY9%
Merriway6%
Alyvisun6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +22.3% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.6×

Open Trend

Top rubber door stop search terms

rubber door stop73K/yr +20.5%10.8% conv.
rubber door stopper13K/yr +32.2%6.0% conv.
rubber door stops10K/yr +35.9%11.4% conv.
rubber door stoppers8K/yr +30.0%4.7% conv.
door stopper rubber5K/yr -4.8%5.6% conv.
door stop rubber4K/yr +5.1%7.8% conv.
plastic door stop3K/yr +32.2%10.4% conv.
door stops rubber4K/yr +29.8%6.5% conv.

All search terms

Top rubber door stop products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rubber Door Stop 4 Pack Door Stoppers for Floor Door Stops Indoors Door Wedge Non-Slip Rubber Door Stopper Door Wedges Indoors Ideal for All Floor Types Grey

AFFIXARC£5.284.6★774 rev

AFFIXERS Door Stop | Door Stoppers for Floor Anti-Skid Durable and Heavy Duty Rubber Door Stops | Ideal for All Types of Surfaces | Door Wedges Indoors| (Grey Pack of 3)

AFFIXERS£5.544.5★6,112 rev

fiXte Medium Wall Floor Mounted Rubber Door Stopper Bump Stop 28mm White (Pack of 2)

fiXte£2.854.4★730 rev

Rubber Door Stops/Wall Protectors with Screws (Small (28mm) Black)

JAM2DAY£3.304.4★2,307 rev

fiXte Large Wall Floor Mounted Rubber Door Stopper Bump Stop 33mm Black (Pack of 2)

fiXte£2.774.4★451 rev

Newest

by launch date

Lafefe 6pcs Door Stopper Transparent Circular Silicone Door Handle Protectors Door Handle Impact Protection Wall Protector Self Adhesive Suitable for Walls and Refrigerators

Lafefe£2.6480 rev

6mo ago

Yatrosynth Pack of 4 Door Stop Rubber Door Stoppers Heavy-Duty Non Anti-Skid Durable Ideal for Floors Carpets Tiles & Wood - Gray

Yatrosynth£3.85295 rev

11mo ago

Rubber Door Stop - ShiningUU 6 Pcs Black Door Stops Wall Floor Mounted Door Stopper with Screw for Homes Offices Schools Door Stoppers for Walls Rubber Feet for Cutting Board Furniture

ShiningUU£6.5212 rev

1y ago

Lifeswonderful - 4pcs Silicone Rubber Door Stops or Screw-On Feet Buffers Stoppers - 35mm Diameter - Black

Lifeswonderful£5.3625 rev

1y ago

Rubber Door Stop 4 Pack Door Stoppers for Floor Door Stops Indoors Door Wedge Non-Slip Rubber Door Stopper Door Wedges Indoors Ideal for All Floor Types Grey

AFFIXARC£5.28774 rev

2y ago

What buyers say about rubber door stop

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product21%

“As advertised”

Quality-Overall18%

“Good quality arrived within timescale”

Value For Money16%

“Great value”

Grip6%

“Definitely none slip”

Strength5%

“made the doors sturdy so I recommend it”

Size-Overall5%

“Fitted well”

Locking Mechanism4%

“They hold most doors open”

Efficiency4%

“Works ok”

Ease Of Use3%

“Easy to use”

Adhesion/Stickiness3%

“Very sticky”

What buyers complain about

Quality-Overall16%

“Absolute rubbish”

Thickness11%

“Too thick at the thin end to fit under the door”

Locking Mechanism11%

“Door Stops”

Size-Overall9%

“No fitting”

Functionality-Overall8%

“Didnt work”

Strength6%

“A bit flimsy”

Grip5%

“No grip at all”

Durability5%

“After a year”

Height4%

“they aren't very high so don't work like i thought they would”

Material Quality3%

“Goos material”

Top return reasons

Size-Overall50%

Functionality-Overall7%

Compatibility-Overall5%

Thin4%

Height4%

Grip4%

Thickness3%

Strength3%

Adhesion/Stickiness2%

Mechanism Issues2%

Common questions

Is rubber door stop profitable to sell on Amazon United Kingdom?: The niche generates £71K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +22.3%. Flapen's verdict: Worth a look (50/100).
How competitive is the rubber door stop niche?: 16 brands and 48 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in rubber door stop?: Top complaints mined from reviews: Quality-Overall, Thickness, Locking Mechanism. The return rate is 0.4%.
When does demand for rubber door stop peak?: Demand peaks in Jul; the busiest month runs 1.6× the quietest.
What does it cost to enter the rubber door stop niche?: Listings span £2.64–£9.67; the average listing price is £4.53 (sweet spot $15–$100). The average incumbent carries 2,038 reviews — the moat a new listing must climb.