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Rosettes

Maybe

The average product has only 28 reviews. But shoppers spend only $26K a year here, so Rosettes is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 2,225 DIY & Tools niches · +7 vs the category median of 49
Market size
£26K/yr50K searches / yr
90-day growth
+60.6%search demand this quarter
Competition
46%top-5 click share · 17 brands · 19 sellers

Flapen Score

Rosettes against its category

The dotted line is the DIY & Tools average. Past it, Rosettes is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rosettes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rosettes 50K times last year and spent an estimated £26K. The top 5 brands take 76% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +60.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+60.6%
Conversion, latest week
4.5%
Market size, estimated
£26Ka year
Peak month
August2.9× the quietest month
Top search term
rosettes24K searches a year

02 · Price

A sale here is worth £11.57.

Listings sell for £11.57 on average, from £3.30 to £44.82. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.57 that is £0 to £1K a year per listing.

Average price
£11.57under the $15 to $100 sweet spot
Price range
£3.30–£44.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 23.5% of listings are out of stock. The average listing ranks #631 within Door Hardware & Locks. It carries 28 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
67%
Out of stock, average day
23.5%
Average rank
#631in Door Hardware & Locks
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
28per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Rosettes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

17 falling

Sellers

19

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

46%

Top 20: 87%

Open market

19%

  • Handmade Rosettes29%
  • Xthrotsenk16%
  • Skrfren14%
  • Generic9%
  • Tenare8%
  • LINISITING5%

Demand

Rosettes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.9×

Search terms

Top Rosettes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rosettes24K/yr
  • rosettes 1st to 3rd7K/yr
  • rosette9K/yr
  • dog show rosettes3K/yr
  • personalised rosettes4K/yr
  • horse rosettes3K/yr

Reviews and returns

What reviews say buyers love and hate about Rosettes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.09

Slightly smaller than anticipated

Love

Quality-Overall70%+4.20

High-Quality Award Ribbons with Professional Appearance

Great Quality

Good product

Advertised Vs Actual Product10%+0.70

Exactly what I wanted

Value For Money8%−0.06

Super cheap price

nevertheless good value for money

Color8%−0.06

These award ribbons are beautifully made with vibrant colors and neat detailing

Vibrant colours

Return

0.8% Return rate 60% Fixable by listing

Size-Overall50%▁█▁▁▆▄

Slightly smaller than anticipated

Heating27%▁▁▁▁▁█
Color7%▁▁▁▁▁█
Quality-Overall7%▁▁▁▁█▁
Value For Money3%▁▁▁▁▁█

FAQ

Common Rosettes questions

Answered from the same tracked data.