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Roofing Felt

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -4.2% this quarter, so Roofing Felt is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,225 DIY & Tools niches · +6 vs the category median of 49
Market size
£493K/yr455K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
59%top-5 click share · 12 brands · 34 sellers

Flapen Score

Roofing Felt against its category

The dotted line is the DIY & Tools average. Past it, Roofing Felt is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roofing Felt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Roofing Felt 455K times last year and spent an estimated £493K. The top 5 brands take 76% of clicks. Demand peaks in Apr. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 455K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £493K a year.

Searches, last 12 months
455K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
4.0%
Market size, estimated
£493Ka year
Peak month
April1.8× the quietest month
Top search term
roofing felt112K searches a year

02 · Price

A sale here is worth £27.20.

Listings sell for £27.20 on average, from £4.12 to £48.87. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £27.20 that is £14K to £20K a year per listing.

Average price
£27.20inside the $15 to $100 sweet spot
Price range
£4.12–£48.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£14K–£20K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 21% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #63 within Building Supplies. It carries 639 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
21%
Out of stock, average day
2.8%
Average rank
#63in Building Supplies
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
639per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Roofing Felt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£49K£99K£148K£197K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

34

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

18%

  • Rose Roofing27%
  • NOVECRAFTO21%
  • Silver Star10%
  • STORMHUT10%
  • MAKINA8%
  • Noosverl6%
  • Open — no brand owns it (6 brands, 18%)

Demand

Roofing Felt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.8×

Search terms

Top Roofing Felt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roofing felt112K/yr
  • roof felt55K/yr
  • shed roof felt50K/yr
  • roofing felt for sheds41K/yr
  • shed felt41K/yr
  • roof felt for sheds29K/yr
  • shed felt roofing27K/yr
  • shed roof covering22K/yr
  • shed roofing felt21K/yr
  • shed roof11K/yr

Reviews and returns

What reviews say buyers love and hate about Roofing Felt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness23%−0.18

not thick enough

Not as thick as i hoped for

But a bit on the thin side

Weight Heavy17%−0.11

Not heavy duty

Disappointed wasn't as heavy duty as aspected

This was not heavy duty

Strength10%−0.07

Stay cleat of this item it's so flimsy ot splits on corners

it could very easily tear

Thin

Quality-Overall8%+1.29

Poor quality

not top quality

Not the best quality

Color8%−0.05

the green is actually more like a light grey colour unlike the advertised pictures

Green is more like light grey

not as Green

Love

Quality-Overall35%+1.29

Good quality

Good quality roofing felt

roofing shed felt good quality job done

Value For Money13%+0.31

reasonably priced

Good value for money

Good Value

Advertised Vs Actual Product13%+1.10

As described

Does what it says

Just what I needed

Material Quality10%+0.91

Thicker material

The material feels sturdy

Nice heavy material

Ease Of Use7%+0.24

Easy to use

Easily applied

easy to handle

Return

0.1% Return rate 53% Fixable by listing

Size-Overall24%█▃▇▆▆▇

Not fitted yet

Color15%▄▄▇█▃▄

the green is actually more like a light grey colour unlike the advertised pictures

Green is more like light grey

not as Green

Quality-Overall9%█▁▅▅▄▆

Poor quality

not top quality

Not the best quality

Adhesion/Stickiness8%▁▅▄▄▃█

Very sticky

Compatibility-Overall7%▇█▄▃▃▁

FAQ

Common Roofing Felt questions

Answered from the same tracked data.