Is roofing felt profitable to sell on Amazon United Kingdom?

The niche generates £493K/yr across 19 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Worth a look (55/100).

How competitive is the roofing felt niche?

12 brands and 34 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in roofing felt?

Top complaints mined from reviews: Thickness, Weight Heavy, Strength. The return rate is 0.1%.

When does demand for roofing felt peak?

Demand peaks in Apr; the busiest month runs 1.8× the quietest.

What does it cost to enter the roofing felt niche?

Listings span £4.12–£48.87; the average listing price is £27.20 (sweet spot $15–$100). The average incumbent carries 639 reviews — the moat a new listing must climb.

roofing felt

Worth a look

Shows low returns (0.1%), but soft demand (-4.2% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible£27.20

avg listing price — sweet spot $15–$100

Price range

Great£4.12–£48.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good639.47

avg incumbent reviews — the moat a new listing must climb

Market size

Good£493K

£493K/yr · 455K searches

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, roofing felt is a £493K/yr Amazon United Kingdom market (455K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Apr. Verdict: Worth a look — 55/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

roofing felt market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £408K–£544K; units × avg price
Conversion rate: 4.0%
Avg BSR: #63
Page quality: 0%
Prime: 21%
Sponsored: 84%
Out of stock: 2.8%
Avg brand age: 43 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

18%

Rose Roofing27%
NOVECRAFTO21%
Silver Star10%
STORMHUT10%
MAKINA8%
Noosverl6%
Open — no brand owns it (6 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.

Peak months: Apr · busiest ÷ quietest = 1.8×

Open Trend

Top roofing felt search terms

roofing felt112K/yr -21.0%2.8% conv.
roof felt55K/yr +10.0%2.6% conv.
shed roof felt50K/yr -6.1%4.3% conv.
roofing felt for sheds41K/yr +11.8%3.9% conv.
shed felt41K/yr +7.0%3.7% conv.
roof felt for sheds29K/yr +10.4%4.0% conv.
shed felt roofing27K/yr -2.6%2.6% conv.
shed roof covering22K/yr -10.8%0.9% conv.
shed roofing felt21K/yr -15.9%3.5% conv.
shed roof11K/yr -9.7%0.6% conv.

All search terms

Top roofing felt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rose Roofing Standard Grade Shed Roofing Felt Black Mineral 5m x 1m

Rose Roofing£18.014.5★673 rev

Standard Grade Shed Roof Felt Dark Green Mineral 32.8 x 3.2 ft (10m x 1m) - Durable Long-Lasting Heavy-Duty Roofing Felt Weatherproof Roof Covering for Summerhouses Sheds Kennels

NOVECRAFTO£33.114.6★895 rev

Silver Star Roofing Shed Felt Black Green Red 5m x 1m with 13mm Galvanised Roofing Nails Pack of 50 Superior Weather Protection (Black (5m x 1m) 1x Roll)

Silver Star£21.704.4★88 rev

IKO Shed Felt | Shed Roofing Felt | 3 Colours | 8m & 10m Lengths | 10m Standard Grade Green

MAKINA£25.724.4★1,396 rev

Noosverl 100pcs Felt Nails for shed roof Clout Nails Roofing Felt Tacks 12mm for Wood Sheds Summer Houses Outdoor

Noosverl£4.124.4★393 rev

Newest

by launch date

Heavy Duty Black Polyester Reinforced Shed Felt Roll 10m x 1m Charcoal Black Waterproof Roofing Felt for Sheds Pagodas & Garden Buildings Tear Resistant Nails Included

STORMHUT£48.873 rev

2mo ago

Heavy Duty Polyester Reinforced Shed Felt Roll 10m x 1m Mineral Green Roofing Felt Waterproof Tear Resistant Roof Felt for Sheds Garages & Garden Buildings Nails Included

STORMHUT£48.829 rev

4mo ago

Heavy Duty Shed Felt Roofing Roll 10m x 1m Glass Fibre Reinforced Core Green Mineral Roofing Felt Waterproof Shed Roof Covering Nails Included

STORMHUT£43.8825 rev

5mo ago

Waterproof Black Shed Roof Felt 1m x 2m Durable Weatherproof Covering for Garden Sheds Kennels Hutches and Outdoor Buildings

Generic£13.228 rev

9mo ago

32 Pieces Self-Adhesive Felt Roof Shingles Roof Shingles for Bird House Mini Roof Film DIY Roofing Felt for Bird House For Nesting Box Rabbit Hutches Insect Hotel Grey Kiuiom

Kiuiom£7.8731 rev

1y ago

What buyers say about roofing felt

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall35%

“Good quality”

Value For Money13%

“reasonably priced”

Advertised Vs Actual Product13%

“As described”

Material Quality10%

“Thicker material”

Ease Of Use7%

“Easy to use”

Durability3%

“But this felt is durable”

Size-Overall2%

“Fit for purpose”

Soft Feel2%

“Felt Good”

Strength2%

“feels decent ie not flimsy”

Thickness2%

“quite thick compared to others”

What buyers complain about

Thickness23%

“not thick enough”

Weight Heavy17%

“Not heavy duty”

Strength10%

“Stay cleat of this item it's so flimsy ot splits on corners”

Quality-Overall8%

“Poor quality”

Color8%

“the green is actually more like a light grey colour unlike the advertised pictures”

Value For Money6%

“wasnt really value for money”

Material Quality6%

“Roofing felt”

Adhesion/Stickiness6%

“Very sticky”

Size-Overall3%

“Not fitted yet”

Durability2%

“it looks like it wont be long before it tears”

Top return reasons

Size-Overall24%

Color15%

Quality-Overall9%

Adhesion/Stickiness8%

Compatibility-Overall7%

Advertised Vs Actual Product6%

Thin5%

Material Quality4%

Defective Material/Parts4%

Weight Heavy3%

Common questions

Is roofing felt profitable to sell on Amazon United Kingdom?: The niche generates £493K/yr across 19 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Worth a look (55/100).
How competitive is the roofing felt niche?: 12 brands and 34 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in roofing felt?: Top complaints mined from reviews: Thickness, Weight Heavy, Strength. The return rate is 0.1%.
When does demand for roofing felt peak?: Demand peaks in Apr; the busiest month runs 1.8× the quietest.
What does it cost to enter the roofing felt niche?: Listings span £4.12–£48.87; the average listing price is £27.20 (sweet spot $15–$100). The average incumbent carries 639 reviews — the moat a new listing must climb.