Skip to content

Roof Sealant

Fail

Shoppers spend only $0 a year here, so Roof Sealant is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£0/yr22K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
35%top-5 click share · 14 brands · 52 sellers

Flapen Score

Roof Sealant against its category

The dotted line is the DIY & Tools average. Past it, Roof Sealant is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roof Sealant market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Roof Sealant 22K times last year and spent an estimated £0. The top 5 brands take 74% of clicks. Demand peaks in Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
September2.1× the quietest month
Top search term
cromapol acrylic roof coating grey9K searches a year

02 · Price

A sale here is worth £38.53.

Listings sell for £38.53 on average, from £12.97 to £171.41. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £38.53 that is £0 to £4K a year per listing.

Average price
£38.53inside the $15 to $100 sweet spot
Price range
£12.97–£171.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 78.6% of listings are out of stock. The average listing ranks #126 within Adhesives & Sealers. It carries 290 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
20%
Out of stock, average day
78.6%
Average rank
#126in Adhesives & Sealers
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
290per listing
Listings tracked
30

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
71 months

Products

Top Roof Sealant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£0£0£0£01101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

52

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

35%

Top 20: 83%

Open market

21%

  • SIRAMICO COATINGS36%
  • ARA CHOICE14%
  • KoverTek9%
  • Acrypol8%
  • UK PAINT6%
  • TekCryl5%

Demand

Roof Sealant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.1×

Search terms

Top Roof Sealant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cromapol acrylic roof coating grey9K/yr
  • cromapol7K/yr
  • cromapol acrylic roof coating6K/yr

Reviews and returns

What reviews say buyers love and hate about Roof Sealant

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness15%−0.18

Its sticky

now its impossible because it sticks to every thing

sticky in areas

Leak-Proof11%

During the week I checked for leaks and they were still there and had somehow worsened

its leaking again

It developed a leak requiring swift action

Thickness9%−0.09

When it settles it thins itself out

Anywhere thicker than skin deep took 3 weeks to solidify

It is thick

Value For Money8%−0.06

I can't consider it good value

a bit expensive

Expensive,

Ease Of Use6%−0.01

only downside quite difficult to apply

Very difficult to remove from skin

Takes a bit of effort

Love

Quality-Overall20%+1.02

Good product, arrived on time stated

Very good as described

Excellent product

Advertised Vs Actual Product14%+1.22

to my surprise it is better than advertised

As described

It does the job

Ease Of Use12%−0.01

EASY TO USE

Easy to put on

It was really easy to go on

Leak-Proof12%

No leak

it leaks no more

no more leaks

Value For Money8%−0.06

Good price

Good value for money

Reasonable price

Return

0.1% Return rate 51% Fixable by listing

Color34%▆▅█▇▇▆
Paint Quality14%█▆▅█▄█

7 days after the initial painting on of this, it was still malleable

Flat roof paint

takes a bit of work to paint on

Leak-Proof13%▆▅▅▄█▄

During the week I checked for leaks and they were still there and had somehow worsened

its leaking again

It developed a leak requiring swift action

Size-Overall6%█▃▂▃▄▄
Maintenance And Repair6%██▄▃▃▃

FAQ

Common Roof Sealant questions

Answered from the same tracked data.