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Roof Felt Adhesive

Fail

Shoppers spend only $42K a year here, so Roof Felt Adhesive is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£42K/yr43K searches / yr
90-day growth
+8.8%search demand this quarter
Competition
70%top-5 click share · 9 brands · 70 sellers

Flapen Score

Roof Felt Adhesive against its category

The dotted line is the DIY & Tools average. Past it, Roof Felt Adhesive is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roof Felt Adhesive market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Roof Felt Adhesive 43K times last year and spent an estimated £42K. The top 5 brands take 89% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+8.8%
Conversion, latest week
7.6%
Market size, estimated
£42Ka year
Top search term
roofing felt adhesive14K searches a year

02 · Price

A sale here is worth £12.75.

Listings sell for £12.75 on average, from £2.71 to £28.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.75 that is £1K to £3K a year per listing.

Average price
£12.75under the $15 to $100 sweet spot
Price range
£2.71–£28.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #101 within Building Supplies. It carries 2,148 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
50%
Out of stock, average day
0.5%
Average rank
#101in Building Supplies
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,148per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Roof Felt Adhesive products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

70

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

7%

  • Sika55%
  • professional soma fix10%
  • EETU10%
  • ARA CHOICE9%
  • Everbuild4%
  • NOVECRAFTO4%
  • Open — no brand owns it (3 brands, 7%)

Search terms

Top Roof Felt Adhesive search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roofing felt adhesive14K/yr
  • roof felt adhesive14K/yr
  • felt adhesive for shed roof4K/yr
  • felt adhesive7K/yr
  • shed felt adhesive4K/yr

Reviews and returns

What reviews say buyers love and hate about Roof Felt Adhesive

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness36%−0.21

NOT ADHESIVE

Not sticky enough

Does not stick

Durability9%−0.11

Was not very good for the job came apart in 3 days

Broke my gun trying to use it

Will not stick after 2 days

Value For Money7%−0.02

I wondered why the product was priced suspiciously cheap

Expensive

It would cost me more to send it back than paying for it

Leak-Proof5%

Leak

The black goo had leaked into the box

Color4%

Was more grey colour than black

Colour is a very dark charcoal colour

not a true black like other sealants are

Love

Quality-Overall20%+0.95

But a good overall sealant

Excellent Product

Good quality and a really good price

Adhesion/Stickiness18%−0.21

Efficient Adhesive

Sticks well

effective adhesive

Advertised Vs Actual Product12%+1.40

Works as advertised great stuff

Works as intended

Does the job

Value For Money7%−0.02

good value for tin size

good value

Good value

Efficiency6%+0.42

does an excellent job

Works perfectly

It worked well

Return

0.5% Return rate 36% Fixable by listing

Color21%▃▄█▆▄█

Was more grey colour than black

Colour is a very dark charcoal colour

not a true black like other sealants are

Adhesion/Stickiness18%▃█▄▆▆▃

NOT ADHESIVE

Not sticky enough

Does not stick

Leak-Proof15%▄▄▃▁▅█

Leak

The black goo had leaked into the box

Size-Overall7%█▃▂▅▂▄
Compatibility-Overall6%█▇▅▆▄▁

FAQ

Common Roof Felt Adhesive questions

Answered from the same tracked data.