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Ronseal Decking Oil Natural Oak

Fail

The top 5 brands take 100% of clicks, so Ronseal Decking Oil Natural Oak is a Fail.

Filters Trending
Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£8K/yr6K searches / yr
90-day growth
+143.6%search demand this quarter
Competition
75%top-5 click share · 5 brands · 44 sellers

Flapen Score

Ronseal Decking Oil Natural Oak against its category

The dotted line is the DIY & Tools average. Past it, Ronseal Decking Oil Natural Oak is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ronseal Decking Oil Natural Oak market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ronseal Decking Oil Natural Oak 6K times last year and spent an estimated £8K. All 5 brands take every click. Demand peaks in Apr–May–Jul–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +143.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
+143.6%
Conversion, latest week
4.7%
Market size, estimated
£8Ka year
Peak month
May33.7× the quietest month
Top search term
decking oil natural oak4K searches a year

02 · Price

A sale here is worth £26.78.

Listings sell for £26.78 on average, from £18.98 to £32.60. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £26.78 that is £0 to £3K a year per listing.

Average price
£26.78inside the $15 to $100 sweet spot
Price range
£18.98–£32.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #506 within Adhesives & Sealers. It carries 2,331 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
67%
Out of stock, average day
10.3%
Average rank
#506in Adhesives & Sealers
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,331per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 98 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
98 months

Products

Top Ronseal Decking Oil Natural Oak products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Ronseal73%
  • Cuprinol15%
  • Roxil4%
  • Clearell4%
  • Furniture Clinic3%

Demand

Ronseal Decking Oil Natural Oak search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '24Spike '25Prime Day '25Spike '26Prime Day '26SepMarJunAugNovMarMay

Peak months: Apr, May, Jul, Aug · busiest ÷ quietest = 33.7×

Reviews and returns

What reviews say buyers love and hate about Ronseal Decking Oil Natural Oak

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Water Resistance23%−0.08

Very poor waterproof coating

It did not create a waterproof coating on my decking despite two coats

didn`t repel water anywhere as good as i expected

Color13%

it's always going to leave it slightly darker than it would be without

Dark colour

turned grey due to UV

Advertised Vs Actual Product10%−0.02

Dodgy picture

Thickness10%−0.04

Having read reviews of how good this product is I bought it as it was a cheaper than the Ronseal decking oil today I used it I was extremely disappointed with it far too thin for a oil like putting water on so I wont be using again not good way too thin

Display-Overall10%−0.04

Hard to see in photo

Love

Quality-Overall25%+1.65

Good product as timber sealer

Excellent product

Good quality

Value For Money14%+0.87

worth the money

Value for money

Good value

Ease Of Use9%+0.75

Easy to use

Easy to put on

was super easy to apply

Coverage9%+0.32

good coverage

Excellent coverage and easy to apply

Great coveridge and good colour oil

Water Resistance5%−0.08

Waterproof

yes it is really waterproof

Waterproof liquid

Return

0.3% Return rate 60% Fixable by listing

Color44%▇▁▇█▅▅

it's always going to leave it slightly darker than it would be without

Dark colour

turned grey due to UV

Paint Quality11%█▁▃▂▃▃

It did not create a waterproof coating on my decking despite two coats

Advertised Vs Actual Product10%▁▁█▂▆▁

Dodgy picture

Leak-Proof6%▁▁▁▁█▅
Compatibility-Overall6%▁▁▁▄▃█

FAQ

Common Ronseal Decking Oil Natural Oak questions

Answered from the same tracked data.