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Roll and Stroll Carpet Protector

Fail

Shoppers spend only $36K a year here, so Roll and Stroll Carpet Protector is a Fail.

Flapen Score
45
45 / 100
Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 49
Market size
£36K/yr16K searches / yr
90-day growth
-17.1%search demand this quarter
Competition
80%top-5 click share · 7 brands · 52 sellers

Flapen Score

Roll and Stroll Carpet Protector against its category

The dotted line is the DIY & Tools average. Past it, Roll and Stroll Carpet Protector is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roll and Stroll Carpet Protector market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Roll and Stroll Carpet Protector 16K times last year and spent an estimated £36K. The top 5 brands take 94% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

10.9% of searches ended in a purchase last week.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-17.1%
Conversion, latest week
10.9%
Market size, estimated
£36Ka year
Top search term
roll and stroll carpet protector11K searches a year

02 · Price

A sale here is worth £21.17.

Listings sell for £21.17 on average, from £10.39 to £32.30. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £21.17 that is £2K to £5K a year per listing.

Average price
£21.17inside the $15 to $100 sweet spot
Price range
£10.39–£32.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #97 within Building Supplies. It carries 1,226 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
80%
Out of stock, average day
5.6%
Average rank
#97in Building Supplies
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,226per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Roll and Stroll Carpet Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

52

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

3%

  • Sika47%
  • Everbuild33%
  • STIXX5%
  • ProDec5%
  • EnviroMaxx4%
  • Builders Bull4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Roll and Stroll Carpet Protector search demand

Weekly searches over the year. Pick a range.

350250Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Roll and Stroll Carpet Protector

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness53%−0.52

way to sticky

Not sticky

Does not stick

Ease Of Use12%

Impossible to use

so difficult to work with

it becomes incredibly difficult to remove

Quality-Overall8%

Inferior product

Poor quality

Not the best I've used

Advertised Vs Actual Product4%+0.79

Advertised as adherent to the floor, which is false

Not suitable for wool carpets it says on the pack

Value For Money3%+0.79

Expensive for what is meant to be

Love

Adhesion/Stickiness17%−0.52

Adheres well to carpet

Sticks well

Really good sticks like glue

Ease Of Use12%

Easy to use

easy to remove

Very handy

Advertised Vs Actual Product11%+0.79

It did the job

appeared to be as described

Job done

Quality-Overall11%

stuff while decorating is excellent quality

Excellent product

Good quality and sticks well

Floor Protection10%+0.57

Stroll Premium Carpet Protector

Totally protected the carpets when we renewed the bedroom ceilings

Excellent coverage, very strong once laid on carpet and floor

Return

1.4% Return rate 22% Fixable by listing

Adhesion/Stickiness37%█▅▄▅▅▆

way to sticky

Not sticky

Does not stick

Quality-Overall8%▁█▁▅▇▂

Inferior product

Poor quality

Not the best I've used

Color8%▁▃█▁▃█
Compatibility-Overall8%▁█▃▂▁▁
Functionality-Overall7%█▁▃▇▁▂

Doesnt work

FAQ

Common Roll and Stroll Carpet Protector questions

Answered from the same tracked data.