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Rivets

Maybe

The top 5 brands take only 40% of clicks. But shoppers spend only $71K a year here, so Rivets is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 2,225 DIY & Tools niches · +7 vs the category median of 49
Market size
£71K/yr109K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
37%top-5 click share · 28 brands · 52 sellers

Flapen Score

Rivets against its category

The dotted line is the DIY & Tools average. Past it, Rivets is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rivets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rivets 109K times last year and spent an estimated £71K. The top 5 brands take 40% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
7.2%
Market size, estimated
£71Ka year
Peak month
April1.4× the quietest month
Top search term
rivets47K searches a year

02 · Price

A sale here is worth £9.02.

Listings sell for £9.02 on average, from £3.87 to £28.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.02 that is £902 to £2K a year per listing.

Average price
£9.02under the $15 to $100 sweet spot
Price range
£3.87–£28.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£902–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #112 within Nails, Screws & Fasteners. It carries 723 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
97%
Out of stock, average day
7.3%
Average rank
#112in Nails, Screws & Fasteners
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
723per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Rivets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

52

Top-5 brand share

40%

Top 20: 91%

Top-5 click share

37%

Top 20: 81%

Open market

55%

  • INCLY14%
  • TXXATX8%
  • Tiugbjkgk6%
  • RUGLAMZHIP6%
  • LIBRATON5%
  • ValueMax5%

Demand

Rivets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Rivets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rivets47K/yr
  • pop rivets30K/yr
  • rivets for metal10K/yr
  • rivet10K/yr
  • pop rivets assortment5K/yr
  • rivet set5K/yr
  • pop rivet3K/yr

Reviews and returns

What reviews say buyers love and hate about Rivets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall31%−0.21

Poor quality

How can get this through quality control

Cheap rubbish

Size-Overall15%+0.19

Not fit for purpose

are to short

Bit shorter than that should be

Durability12%−0.13

the smallest drill bit broke the first time it was used

Broke after the literal second rivet

Broken. jammed

Strength5%+0.31

Not convinced that the hammer supplied is robust enough unless the support anvil copes with the correct positioning of the parts

You will need a bit of strength

I am not strong enough to use this

Jamming/Clogging5%−0.05

Broken. jammed

Jammed after the first rivet

gets jammed quite quickly

Love

Quality-Overall27%−0.21

Found this product to be well made

Decent tool

Excellent Quality

Value For Money17%+1.53

Good price

Good value for money

Good value for money

Advertised Vs Actual Product15%+1.61

just what I needed

As described

works as stated

Size-Overall11%+0.19

Good selection of sizes

A good assortment of sizes

They are uniform in size and shape

Ease Of Use9%+0.52

Easy to use

Great tool for the occasional user

They are easy to use and give a solid seal and hold

Return

1.3% Return rate 32% Fixable by listing

Size-Overall28%▅▅█▅▄▅

Not fit for purpose

are to short

Bit shorter than that should be

Functionality-Overall16%▄█▇▇▆▇

Doesnt work

Quality-Overall10%█▄▃▄▅▆

Poor quality

How can get this through quality control

Cheap rubbish

Defective Material/Parts9%█▃▁▃▃▆
Mechanism Issues7%▇▇█▂▇▅

FAQ

Common Rivets questions

Answered from the same tracked data.