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Ring Doorbell Screws

Fail

Prices span $2.50–$4.12, mostly outside the sweet spot, so Ring Doorbell Screws is a Fail.

Flapen Score
39
39 / 100
Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 49
Market size
£95K/yr156K searches / yr
90-day growth
-19.8%search demand this quarter
Competition
88%top-5 click share · 7 brands · 12 sellers

Flapen Score

Ring Doorbell Screws against its category

The dotted line is the DIY & Tools average. Past it, Ring Doorbell Screws is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ring Doorbell Screws market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ring Doorbell Screws 156K times last year and spent an estimated £95K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

19.5% of searches ended in a purchase last week.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-19.8%
Conversion, latest week
19.5%
Market size, estimated
£95Ka year
Peak month
January1.9× the quietest month
Top search term
ring doorbell screws80K searches a year

02 · Price

A sale here is worth £3.14.

Listings sell for £3.14 on average, from £2.50 to £4.12. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At £3.14 that is £9K to £13K a year per listing.

Average price
£3.14under the $15 to $100 sweet spot
Price range
£2.50–£4.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
3,000–4,000
Revenue per listing a year
£9K–£13K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Hand Tools. It carries 1,413 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#41in Hand Tools
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,413per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Ring Doorbell Screws products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£14K£29K£43K£57K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

12

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

3%

  • DAJING46%
  • Gareschten20%
  • ALLICAVER16%
  • Lookka6%
  • Dunear6%
  • FAST-FX4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Ring Doorbell Screws search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Ring Doorbell Screws search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ring doorbell screws80K/yr
  • spare screws for ring doorbell18K/yr
  • ring doorbell screws replacement12K/yr
  • ring screws7K/yr
  • screws for ring doorbell7K/yr
  • ring doorbell screw6K/yr
  • ring doorbell security screws5K/yr
  • ring doorbell replacement screws5K/yr
  • ring door bell screws replacement3K/yr
  • ring camera screws3K/yr

Reviews and returns

What reviews say buyers love and hate about Ring Doorbell Screws

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall51%−0.34

Too long

Too small

Doesnt fit

Quality-Overall11%+0.26

Very poor quality screwdriver

The quality is of the screws is not great

What rubbish

Value For Money7%+0.86

Remarkably expensive

Good price just a shame I couldnt use them

Waste of money

Mounting7%+0.12

They dont have a Phillips head for screwing just a circle

Obviously 30 of these screws are now sitting in a box with no real job to do

Advertised Vs Actual Product6%+1.66

So misled by this advertisement

Not as described

Not all the same size

Love

Advertised Vs Actual Product24%+1.66

Just what I needed

Does the job

As described

Size-Overall19%−0.34

Fits perfectly

They fit well and as expected

Easy to fit

Quality-Overall16%+0.26

it looks a comprehensive assortment

functionally just as good

Excellent product

Value For Money13%+0.86

Excellent price

Excellent value

Value for money

Ease Of Use10%+1.32

Ease of use

So handy

Easy to handle

Return

0.2% Return rate 72% Fixable by listing

Size-Overall70%▆▅▇▆█▆

Too long

Too small

Doesnt fit

Compatibility-Overall19%█▆▆▆▁▇
Functionality-Overall4%▁▆▁█▁▁
Mounting3%▁▄▁▁█▁

They dont have a Phillips head for screwing just a circle

Obviously 30 of these screws are now sitting in a box with no real job to do

Advertised Vs Actual Product2%▁█▁▁▁▁

So misled by this advertisement

Not as described

Not all the same size

FAQ

Common Ring Doorbell Screws questions

Answered from the same tracked data.