Ring Doorbell Pro
FailThe top 5 products take 100% of clicks, so Ring Doorbell Pro is a Fail.
- Flapen Score
- 34 / 100Ranks 2,121 of 2,225 DIY & Tools niches · −15 vs the category median of 4934
- Market size
- £352K/yr116K searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 3 sellers
Flapen Score
Ring Doorbell Pro against its category
The dotted line is the DIY & Tools average. Past it, Ring Doorbell Pro is stronger. Inside it, weaker.
Market
The Ring Doorbell Pro market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ring Doorbell Pro 116K times last year and spent an estimated £352K. One brand takes every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £352K a year.
- Searches, last 12 months
- 116K
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £352Ka year
- Peak month
- October3.5× the quietest month
- Top search term
- ring doorbell pro53K searches a year
02 · Price
A sale here is worth £94.64.
Listings sell for £94.64 on average, from £90.60 to £97.81. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 750 to 1,000 of them. At £94.64 that is £71K to £95K a year per listing.
- Average price
- £94.64inside the $15 to $100 sweet spot
- Price range
- £90.60–£97.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £71K–£95K
- Returns
- 6.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Electrical. It carries 1,100 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #32in Electrical
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,100per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Ring Doorbell Pro products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ring Battery Video Doorbell Pro | Wireless Video Doorbell Security Camera with Head-To-Toe View 3D Motion Detection Colour Night Vision Wifi 30-day free trial of Ring Subscription Plan
- Price
- £97.81
- Rating
- 4.4/5
- Reviews
- 938
- Age
- 2y ago

Ring Wired Video Doorbell Pro (Formerly Video Doorbell Pro 2) | Doorbell camera 1536p HD Video Head to Toe Video 3D Motion Detection Wifi hardwired | 30-day free trial of Ring Home
- Price
- £90.60
- Rating
- 4.4/5
- Reviews
- 1,418
- Age
- 5y ago

Ring Wired Video Doorbell Pro (Video Doorbell Pro 2) + Plug-In Adaptor | Doorbell camera 1536p HD Head to Toe Video 3D Motion Detection Birds Eye View | 30-day free trial of Ring Home
- Price
- £95.51
- Rating
- 4.5/5
- Reviews
- 944
- Age
- 5y ago
Trending
90-day click momentum
Ring Wired Video Doorbell Pro (Formerly Video Doorbell Pro 2) | Doorbell camera 1536p HD Video Head to Toe Video 3D Motion Detection Wifi hardwired | 30-day free trial of Ring Home
- Price
- £90.60
- Rating
- 4.4/5
- Reviews
- 1,418
- Age
- 5y ago

Ring Battery Video Doorbell Pro | Wireless Video Doorbell Security Camera with Head-To-Toe View 3D Motion Detection Colour Night Vision Wifi 30-day free trial of Ring Subscription Plan
- Price
- £97.81
- Rating
- 4.4/5
- Reviews
- 938
- Age
- 2y ago

Ring Wired Video Doorbell Pro (Video Doorbell Pro 2) + Plug-In Adaptor | Doorbell camera 1536p HD Head to Toe Video 3D Motion Detection Birds Eye View | 30-day free trial of Ring Home
- Price
- £95.51
- Rating
- 4.5/5
- Reviews
- 944
- Age
- 5y ago
Newest
by launch date
Ring Battery Video Doorbell Pro | Wireless Video Doorbell Security Camera with Head-To-Toe View 3D Motion Detection Colour Night Vision Wifi 30-day free trial of Ring Subscription Plan
- Price
- £97.81
- Rating
- 4.4/5
- Reviews
- 938
- Age
- 2y ago

Ring Wired Video Doorbell Pro (Formerly Video Doorbell Pro 2) | Doorbell camera 1536p HD Video Head to Toe Video 3D Motion Detection Wifi hardwired | 30-day free trial of Ring Home
- Price
- £90.60
- Rating
- 4.4/5
- Reviews
- 1,418
- Age
- 5y ago

Ring Wired Video Doorbell Pro (Video Doorbell Pro 2) + Plug-In Adaptor | Doorbell camera 1536p HD Head to Toe Video 3D Motion Detection Birds Eye View | 30-day free trial of Ring Home
- Price
- £95.51
- Rating
- 4.5/5
- Reviews
- 944
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Ring100%
Demand
Ring Doorbell Pro search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Ring Doorbell Pro search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ring doorbell pro53K/yr
- ring pro19K/yr
- ring pro doorbell9K/yr
- ring video doorbell pro21K/yr
- ring doorbell pro 27K/yr
- ring pro 24K/yr
- ring video doorbell pro 22K/yr
- ring doorbell pro 41K/yr
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ring Doorbell Pro questions
Answered from the same tracked data.








