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Ring Doorbell Pro

Fail

The top 5 products take 100% of clicks, so Ring Doorbell Pro is a Fail.

Flapen Score
34
34 / 100
Ranks 2,121 of 2,225 DIY & Tools niches · −15 vs the category median of 49
Market size
£352K/yr116K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
100%top-5 click share · 1 brands · 3 sellers

Flapen Score

Ring Doorbell Pro against its category

The dotted line is the DIY & Tools average. Past it, Ring Doorbell Pro is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ring Doorbell Pro market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ring Doorbell Pro 116K times last year and spent an estimated £352K. One brand takes every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £352K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
3.2%
Market size, estimated
£352Ka year
Peak month
October3.5× the quietest month
Top search term
ring doorbell pro53K searches a year

02 · Price

A sale here is worth £94.64.

Listings sell for £94.64 on average, from £90.60 to £97.81. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 750 to 1,000 of them. At £94.64 that is £71K to £95K a year per listing.

Average price
£94.64inside the $15 to $100 sweet spot
Price range
£90.60–£97.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
750–1,000
Revenue per listing a year
£71K–£95K
Returns
6.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Electrical. It carries 1,100 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#32in Electrical
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,100per listing
Listings tracked
3

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Ring Doorbell Pro products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£70K£141K£211K£282K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Ring100%

Demand

Ring Doorbell Pro search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Ring Doorbell Pro search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ring doorbell pro53K/yr
  • ring pro19K/yr
  • ring pro doorbell9K/yr
  • ring video doorbell pro21K/yr
  • ring doorbell pro 27K/yr
  • ring pro 24K/yr
  • ring video doorbell pro 22K/yr
  • ring doorbell pro 41K/yr

FAQ

Common Ring Doorbell Pro questions

Answered from the same tracked data.