Is ring doorbell pro profitable to sell on Amazon United Kingdom?

The niche generates £352K/yr across 3 tracked products. 90-day search growth is -3.0%. Flapen's verdict: Skip it (34/100).

How competitive is the ring doorbell pro niche?

1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

When does demand for ring doorbell pro peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the ring doorbell pro niche?

Listings span £90.60–£97.81; the average listing price is £94.64 (sweet spot $15–$100). The average incumbent carries 1,100 reviews — the moat a new listing must climb.

ring doorbell pro

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Price range

Incredible£90.60–£97.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£94.64

avg listing price — sweet spot $15–$100

Review moat

Good1,100

avg incumbent reviews — the moat a new listing must climb

Market size

Good£352K

£352K/yr · 116K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-3.0%

90-day search growth — must beat 0% to launch

Returns

Bad6.4%

return rate — above 5% kills the launch gate

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Returns High Price

According to Flapen's Amazon United Kingdom niche tracking, ring doorbell pro is a £352K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

ring doorbell pro market data

Units sold / yr: 3K–3K; avg 750–1,000/product
Revenue / yr: £237K–£284K; units × avg price
Conversion rate: 3.2%
Avg BSR: #32
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 31 months
Avg seller age: 180 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Ring100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Open Trend

Top ring doorbell pro search terms

ring doorbell pro53K/yr +0.6%1.0% conv.
ring pro19K/yr +3.6%0.5% conv.
ring pro doorbell9K/yr +2.7%1.0% conv.
ring video doorbell pro21K/yr -18.5%1.0% conv.
ring doorbell pro 27K/yr -5.7%0.9% conv.
ring pro 24K/yr -3.4%1.7% conv.
ring video doorbell pro 22K/yr -11.6%1.1% conv.
ring doorbell pro 41K/yr -92.0%0.0% conv.

All search terms

Top ring doorbell pro products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ring Battery Video Doorbell Pro | Wireless Video Doorbell Security Camera with Head-To-Toe View 3D Motion Detection Colour Night Vision Wifi 30-day free trial of Ring Subscription Plan

Ring£97.814.4★938 rev

Ring Wired Video Doorbell Pro (Formerly Video Doorbell Pro 2) | Doorbell camera 1536p HD Video Head to Toe Video 3D Motion Detection Wifi hardwired | 30-day free trial of Ring Home

Ring£90.604.4★1,418 rev

Ring Wired Video Doorbell Pro (Video Doorbell Pro 2) + Plug-In Adaptor | Doorbell camera 1536p HD Head to Toe Video 3D Motion Detection Birds Eye View | 30-day free trial of Ring Home

Ring£95.514.5★944 rev

Newest

by launch date

Ring Battery Video Doorbell Pro | Wireless Video Doorbell Security Camera with Head-To-Toe View 3D Motion Detection Colour Night Vision Wifi 30-day free trial of Ring Subscription Plan

Ring£97.81938 rev

2y ago

Ring Wired Video Doorbell Pro (Formerly Video Doorbell Pro 2) | Doorbell camera 1536p HD Video Head to Toe Video 3D Motion Detection Wifi hardwired | 30-day free trial of Ring Home

Ring£90.601,418 rev

5y ago