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Ring Doorbell Accessories

Fail

Prices span $8.84–$14.69, mostly outside the sweet spot, so Ring Doorbell Accessories is a Fail.

Flapen Score
37
37 / 100
Ranks 2,017 of 2,225 DIY & Tools niches · −12 vs the category median of 49
Market size
£96K/yr83K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
78%top-5 click share · 9 brands · 11 sellers

Flapen Score

Ring Doorbell Accessories against its category

The dotted line is the DIY & Tools average. Past it, Ring Doorbell Accessories is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ring Doorbell Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ring Doorbell Accessories 83K times last year and spent an estimated £96K. The top 5 brands take 82% of clicks. Demand peaks in Aug–Oct–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

10.5% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
10.5%
Market size, estimated
£96Ka year
Peak month
December2.7× the quietest month
Top search term
ring doorbell angle mount21K searches a year

02 · Price

A sale here is worth £11.10.

Listings sell for £11.10 on average, from £8.84 to £14.69. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.10 that is £3K to £6K a year per listing.

Average price
£11.10under the $15 to $100 sweet spot
Price range
£8.84–£14.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
4.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #172 within Electrical. It carries 853 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#172in Electrical
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
853per listing
Listings tracked
14

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
18 months

Products

Top Ring Doorbell Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

11

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

11%

  • RIOVO30%
  • Pyfhy19%
  • YUWING16%
  • GESTECH9%
  • Dunear8%
  • Mars Outpost7%
  • Open — no brand owns it (3 brands, 11%)

Demand

Ring Doorbell Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Oct, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Ring Doorbell Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ring doorbell angle mount21K/yr
  • ring doorbell corner mount10K/yr
  • ring wedge kit6K/yr
  • ring doorbell wedge mount7K/yr
  • ring angle mount6K/yr
  • ring doorbell wedge7K/yr
  • ring corner mount3K/yr
  • ring doorbell angled mounting bracket5K/yr
  • ring doorbell wedge kit4K/yr
  • ring doorbell corner kit4K/yr

Reviews and returns

What reviews say buyers love and hate about Ring Doorbell Accessories

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.03

washers are tiny

didn't fit ours

Does not fit the ring door bell

Compatibility-Overall10%−0.08

I would have given it five stars were it not for the fact that it is not readily compatible with the Ring official solar charger

I initially thought it wasn't compatible with my Ring Battery doorbell

Not compatible with 1st generation original Ring

Instructions/User Manual/Troubleshooting7%−0.03

the instructions are bad

without instructions it is of no value

I didn't bother looking at the instructions. which truly are awful

Defective Material/Parts6%−0.06

Awful bit of kit

Durability6%−0.06

easily broken

broke mine though

Love

Assembly/Installation16%+0.30

it is also very easy to set up

Easy installation

Relatively easy to install

Quality-Overall15%+1.13

Excellent product

Excellent product at a fair price

It's well made

Size-Overall12%−0.03

Perfect fit

Easy to fit

Fits perfectly and simple to install

Advertised Vs Actual Product10%+0.96

Does the job

As described

Did exactly what I was hoping for

Value For Money9%+0.69

Good value

Great value

Great value

Return

4.7% Return rate 60% Fixable by listing

Size-Overall54%█▇▆▇▇█

washers are tiny

didn't fit ours

Does not fit the ring door bell

Compatibility-Overall28%▇█▇▇▇▇

I would have given it five stars were it not for the fact that it is not readily compatible with the Ring official solar charger

I initially thought it wasn't compatible with my Ring Battery doorbell

Not compatible with 1st generation original Ring

Advertised Vs Actual Product2%▂▁▇▆█▅

Does not fit the 2nd generation wireless doorbells as stated on the advertisement

Functionality-Overall2%▅█▂▃▅▂

I have tried to adjust the settings but to no avail

Quality-Overall2%▄▃█▇▆▅

FAQ

Common Ring Doorbell Accessories questions

Answered from the same tracked data.