Reverse Osmosis Water Filter
FailBuyers convert on only 0.7% of searches, so Reverse Osmosis Water Filter is a Fail.
- Flapen Score
- 45 / 100Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 4945
- Market size
- £314K/yr244K searches / yr
- 90-day growth
- -2.4%search demand this quarter
- Competition
- 41%top-5 click share · 15 brands · 23 sellers
Flapen Score
Reverse Osmosis Water Filter against its category
The dotted line is the DIY & Tools average. Past it, Reverse Osmosis Water Filter is stronger. Inside it, weaker.
Market
The Reverse Osmosis Water Filter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Reverse Osmosis Water Filter 244K times last year and spent an estimated £314K. The top 5 brands take 80% of clicks. Demand peaks in Apr–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £314K a year.
- Searches, last 12 months
- 244K
- Growth, 90 days vs prior 90
- -2.4%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £314Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- reverse osmosis water filter125K searches a year
02 · Price
A sale here is worth £192.47.
Listings sell for £192.47 on average, from £37.08 to £520.43. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £192.47 that is £0 to £19K a year per listing.
- Average price
- £192.47above the $15 to $100 sweet spot
- Price range
- £37.08–£520.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£19K
- Returns
- 3.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #47 within Kitchen & Bath Fixtures. It carries 1,466 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 87%
- Out of stock, average day
- 12.4%
- Average rank
- #47in Kitchen & Bath Fixtures
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,466per listing
- Listings tracked
- 38
04 · Newcomers
Amazon counts 8 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Reverse Osmosis Water Filter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
iSpring RCC7AK NSF Certified 75 GPD Alkaline 6-Stage Reverse Osmosis System pH+ Remineralization RO Water Filter System Under Sink Patented Top-Mounted Faucet Design for Easy Installation
- Price
- £202.59
- Rating
- 4.4/5
- Reviews
- 13,698
- Age
- 12y ago
![[Alkaline Mineral] Waterdrop CoreRO Reverse Osmosis System NSF/ANSI 58 & 372 Certified 7-Stage Countertop Reverse Osmosis Water Filter No Installation Required Reduce PFAS BPA Free WD-C1SL](https://m.media-amazon.com/images/I/31QUqBorqrL.jpg)
[Alkaline Mineral] Waterdrop CoreRO Reverse Osmosis System NSF/ANSI 58 & 372 Certified 7-Stage Countertop Reverse Osmosis Water Filter No Installation Required Reduce PFAS BPA Free WD-C1SL
- Price
- £185.17
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 11mo ago
![[] Waterdrop WD-A2G Countertop Reverse Osmosis System RO Portable Pure Water Tank Bottleless Water Cooler 6 Temperature Settings 3:1 Pure to Drain](https://m.media-amazon.com/images/I/41jwD2uUIyL.jpg)
[] Waterdrop WD-A2G Countertop Reverse Osmosis System RO Portable Pure Water Tank Bottleless Water Cooler 6 Temperature Settings 3:1 Pure to Drain
- Price
- £334.84
- Rating
- 4.1/5
- Reviews
- 255
- Age
- 7mo ago
CIARRA X SusGreenable Reverse Osmosis System Countertop with Instant Hot Water With 5-Stage RO Water Filter SGROF03 4.3L Tank 2300W 3-Second Heating TDS Display 2000L Capacity
- Price
- £266.88
- Rating
- 3.8/5
- Reviews
- 52
- Age
- 1y ago
![[Mineralize] Waterdrop K19 Countertop Reverse Osmosis Water Filter System Instant Hot Water Dispensers Portable No Installation 4 Temperature Options Reduce TDS 7-Stage with UV WD-K19-HG](https://m.media-amazon.com/images/I/31ig+oZLl3L.jpg)
[Mineralize] Waterdrop K19 Countertop Reverse Osmosis Water Filter System Instant Hot Water Dispensers Portable No Installation 4 Temperature Options Reduce TDS 7-Stage with UV WD-K19-HG
- Price
- £225.60
- Rating
- 4.1/5
- Reviews
- 67
- Age
- 11mo ago
Trending
90-day click momentum
Waterdrop T3-M Remineralization Reverse Osmosis System NSF/ANSI 372 Certified 9-Stage RO Water Filter 450 GPD Tankless Water Filtration System 2:1 Pure-to-Drain Ratio Plug-in Required
- Price
- £168.37
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 3mo ago
AQUALTRA USF-4RF-100 SGS Certified Alkaline Reverse Osmosis System 100 GPD 3: 1 Pure to Drain Under Sink Water Filter System with Dedicated Faucet
- Price
- £150.29
- Rating
- 3.9/5
- Reviews
- 8
- Age
- 3mo ago
Jimmy R9 Pro Reverse Osmosis Water Filter System Countertop Cold and Instant Hot Water Dispenser Mineralized RO Water Purifier with 7-Stage Filtration Temperature Control UV TDS Monitor
- Price
- £401.31
- Rating
- 4.2/5
- Reviews
- 90
- Age
- 5mo ago
Waterdrop T4-A Alkaline pH+ Reverse Osmosis Water Filter Dual Flow NSF/ANSI 372 Certified 10-Stage 450 GPD Tankless Undersink RO Filtration System 2:1 Pure to Drain BPA Free Plug-in Required
- Price
- £197.56
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 6mo ago
[] Waterdrop WD-A2G Countertop Reverse Osmosis System RO Portable Pure Water Tank Bottleless Water Cooler 6 Temperature Settings 3:1 Pure to Drain
- Price
- £334.84
- Rating
- 4.1/5
- Reviews
- 255
- Age
- 7mo ago
Newest
by launch dateAQUALTRA USF-4RF-100 SGS Certified Alkaline Reverse Osmosis System 100 GPD 3: 1 Pure to Drain Under Sink Water Filter System with Dedicated Faucet
- Price
- £150.29
- Rating
- 3.9/5
- Reviews
- 8
- Age
- 3mo ago
Waterdrop T3-M Remineralization Reverse Osmosis System NSF/ANSI 372 Certified 9-Stage RO Water Filter 450 GPD Tankless Water Filtration System 2:1 Pure-to-Drain Ratio Plug-in Required
- Price
- £168.37
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 3mo ago
Jimmy R9 Pro Reverse Osmosis Water Filter System Countertop Cold and Instant Hot Water Dispenser Mineralized RO Water Purifier with 7-Stage Filtration Temperature Control UV TDS Monitor
- Price
- £401.31
- Rating
- 4.2/5
- Reviews
- 90
- Age
- 5mo ago
Waterdrop T4-A Alkaline pH+ Reverse Osmosis Water Filter Dual Flow NSF/ANSI 372 Certified 10-Stage 450 GPD Tankless Undersink RO Filtration System 2:1 Pure to Drain BPA Free Plug-in Required
- Price
- £197.56
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 6mo ago
[] Waterdrop WD-A2G Countertop Reverse Osmosis System RO Portable Pure Water Tank Bottleless Water Cooler 6 Temperature Settings 3:1 Pure to Drain
- Price
- £334.84
- Rating
- 4.1/5
- Reviews
- 255
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
23
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
41%
Top 20: 83%
Open market
17%
- Waterdrop46%
- iSpring16%
- FRIZZLIFE7%
- SusGreenable7%
- COSTWAY5%
- Jimmy4%
- Open — no brand owns it (9 brands, 17%)
Demand
Reverse Osmosis Water Filter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Nov · busiest ÷ quietest = 1.7×
Search terms
Top Reverse Osmosis Water Filter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- reverse osmosis water filter125K/yr
- reverse osmosis system36K/yr
- ro water filter system19K/yr
- reverse osmosis15K/yr
- reverse osmosis water filter countertop14K/yr
- reverse osmosis water filter system8K/yr
- ro filter7K/yr
- reverse osmosis water5K/yr
- ro water filter5K/yr
- waterdrop reverse osmosis3K/yr
Reviews and returns
What reviews say buyers love and hate about Reverse Osmosis Water Filter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Was a little sceptical with these type of filters
does not filter the water or remove bacteria
Cant get filters
Very leaky
It's just dripping in
It leaks
Doesn't work
Functioning system is not adequate as expected
the issue continued getting worse rather than better
Instructions for assembly are simply not adequate
Installation was abit of pain
a bit fiddly to install
Very poor instructions
The instructions just dont do that
i did find the instructions a bit confusing
Love
brilliant water filter
The filters work perfectly
Amazing filter
Really pleased with the quality of the water
the overall build quality is highly impressive
Excellent product
Easy installation
Easy to set up
Very easy to assemble
Worth the money
Excellent value for money
Good for price
Easy to use
The cartridges are easy to connect
Easy to fit
Return
3.3% Return rate 33% Fixable by listing
Tap values don't fit
Doesn't fit
Really big
Was a little sceptical with these type of filters
does not filter the water or remove bacteria
Cant get filters
Very leaky
It's just dripping in
It leaks
Doesn't work
Functioning system is not adequate as expected
the issue continued getting worse rather than better
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Reverse Osmosis Water Filter questions
Answered from the same tracked data.