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Reusable Face Mask

Maybe

Returns run at only 0.3% of orders. But shoppers spend only $37K a year here, so Reusable Face Mask is a Maybe.

Flapen Score
51
51 / 100
Top 38% of 2,225 DIY & Tools niches · +2 vs the category median of 49
Market size
£37K/yr98K searches / yr
90-day growth
-19.2%search demand this quarter
Competition
50%top-5 click share · 26 brands · 30 sellers

Flapen Score

Reusable Face Mask against its category

The dotted line is the DIY & Tools average. Past it, Reusable Face Mask is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reusable Face Mask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Reusable Face Mask 98K times last year and spent an estimated £37K. The top 5 brands take 51% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-19.2%
Conversion, latest week
5.6%
Market size, estimated
£37Ka year
Top search term
reusable face mask19K searches a year

02 · Price

A sale here is worth £6.80.

Listings sell for £6.80 on average, from £2.12 to £24.31. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £6.80 that is £680 to £2K a year per listing.

Average price
£6.80under the $15 to $100 sweet spot
Price range
£2.12–£24.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£680–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #161 within Safety & Security. It carries 1,529 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
97%
Out of stock, average day
0.4%
Average rank
#161in Safety & Security
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,529per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Reusable Face Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

30

Top-5 brand share

51%

Top 20: 96%

Top-5 click share

50%

Top 20: 89%

Open market

43%

  • VEVOX14%
  • ecotru11%
  • Step Ahead11%
  • Komonee7%
  • DualVertex7%
  • REQUISITE NEEDS6%

Demand

Reusable Face Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.9× · 7 of 12 months tracked

Search terms

Top Reusable Face Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reusable face mask19K/yr
  • reusable fabric face masks19K/yr
  • cotton face mask7K/yr
  • face masks washable uk5K/yr
  • face mask reusable4K/yr
  • breathable face mask5K/yr
  • washable face mask7K/yr
  • cloth face mask5K/yr
  • face masks reusable6K/yr
  • cotton face masks7K/yr

Reviews and returns

What reviews say buyers love and hate about Reusable Face Mask

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.02

Don't fit well

smaller than expected

Way too big

Quality-Overall12%+1.62

Very low quality mask

Low quality

The quality is so low

Material Quality10%−0.13

they are more like the worst polyester

Also material is cheap

it is made from 100% polyester and has a very small piece of filter that sits lose inside that barely covers my nose and mouth, with huge space top and bottom where air flows in

Thickness9%−0.10

Thinner than expected

They are thick

These masks are very thin

Advertised Vs Actual Product6%

Inaccurate description

Doesn't as show as on the picture

Not like image

Love

Quality-Overall31%+1.62

Good quality

Very good masks good quality product

These masks seem to be of good quality

Value For Money13%+1.05

Great value for money

Good for price

Good value for money

Comfort-Overall10%+0.64

And comfortable

comfortable to wear

Great masks and comfortable

Size-Overall10%−0.02

Fits well

Not too tight

Good size masks

Advertised Vs Actual Product7%

As Advertised

As it says

Does what its supposed

Return

0.3% Return rate 65% Fixable by listing

Size-Overall49%▆█▇▅▆▅

Don't fit well

smaller than expected

Way too big

Quality-Overall10%▇▃█▄██

Very low quality mask

Low quality

The quality is so low

Material Quality8%▁▁▁▇█▃

they are more like the worst polyester

Also material is cheap

it is made from 100% polyester and has a very small piece of filter that sits lose inside that barely covers my nose and mouth, with huge space top and bottom where air flows in

Advertised Vs Actual Product5%▁▄▁▂▁█

Inaccurate description

Doesn't as show as on the picture

Not like image

Comfort-Overall4%▁▁█▂▂▃

FAQ

Common Reusable Face Mask questions

Answered from the same tracked data.