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Repair Care

Fail

The top 5 products take 83% of clicks, so Repair Care is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£109K/yr106K searches / yr
90-day growth
+9.0%search demand this quarter
Competition
83%top-5 click share · 9 brands · 22 sellers

Flapen Score

Repair Care against its category

The dotted line is the DIY & Tools average. Past it, Repair Care is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Repair Care market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Repair Care 106K times last year and spent an estimated £109K. The top 5 brands take 93% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
+9.0%
Conversion, latest week
2.9%
Market size, estimated
£109Ka year
Top search term
repair care dry flex 429K searches a year

02 · Price

A sale here is worth £35.50.

Listings sell for £35.50 on average, from £3.64 to £53.75. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At £35.50 that is £9K to £18K a year per listing.

Average price
£35.50inside the $15 to $100 sweet spot
Price range
£3.64–£53.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
£9K–£18K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #337 within Adhesives & Sealers. It carries 784 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#337in Adhesives & Sealers
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
784per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Repair Care products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£33K£43K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

22

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

83%

Top 20: 100%

Open market

5%

  • Repair Care31%
  • EETU25%
  • Generic21%
  • EAZYFIX11%
  • Repair Care International5%
  • 3C Sealants2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Repair Care search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov · busiest ÷ quietest = 2.6× · 11 of 12 months tracked

Search terms

Top Repair Care search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • repair care dry flex 429K/yr
  • repair care16K/yr
  • dry flex 412K/yr
  • dry flex wood repair7K/yr
  • dryflex 4 wood repair2K/yr
  • repair care dry flex11K/yr
  • dry flex5K/yr
  • dry flex 4 wood repair4K/yr
  • dryflex wood repair2K/yr
  • dryflex 43K/yr

Reviews and returns

What reviews say buyers love and hate about Repair Care

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Value For Money”
0.3%of orders come back
“Poor value”
A buyer, on “Value For Money”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Repair Care questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data