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Repair Care

Fail

The top 5 products take 83% of clicks, so Repair Care is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£109K/yr106K searches / yr
90-day growth
+9.0%search demand this quarter
Competition
83%top-5 click share · 9 brands · 22 sellers

Flapen Score

Repair Care against its category

The dotted line is the DIY & Tools average. Past it, Repair Care is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Repair Care market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Repair Care 106K times last year and spent an estimated £109K. The top 5 brands take 93% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
+9.0%
Conversion, latest week
2.9%
Market size, estimated
£109Ka year
Top search term
repair care dry flex 429K searches a year

02 · Price

A sale here is worth £35.50.

Listings sell for £35.50 on average, from £3.64 to £53.75. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At £35.50 that is £9K to £18K a year per listing.

Average price
£35.50inside the $15 to $100 sweet spot
Price range
£3.64–£53.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
£9K–£18K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #337 within Adhesives & Sealers. It carries 784 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#337in Adhesives & Sealers
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
784per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Repair Care products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£33K£43K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

22

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

5%

  • Repair Care31%
  • EETU25%
  • Generic21%
  • EAZYFIX11%
  • Repair Care International5%
  • 3C Sealants2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Repair Care search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov · busiest ÷ quietest = 2.6× · 11 of 12 months tracked

Search terms

Top Repair Care search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • repair care dry flex 429K/yr
  • repair care16K/yr
  • dry flex 412K/yr
  • dry flex wood repair7K/yr
  • dryflex 4 wood repair2K/yr
  • repair care dry flex11K/yr
  • dry flex5K/yr
  • dry flex 4 wood repair4K/yr
  • dryflex wood repair2K/yr
  • dryflex 43K/yr

Reviews and returns

What reviews say buyers love and hate about Repair Care

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money24%−0.05

Poor value

Might be expensive

the price is too high

Hard Feel21%−0.18

it had gone rock hard

Rock hard inside

hard on arrival

Color4%−0.03

Not white

Product Condition4%−0.03

Sent a replacement

Adhesion/Stickiness4%−0.02

Not good doesn't adhere / bond very well

It didn't really stick to the metal tool I used to apply it which made it easier to clean

When trying to apply to damaged area, it kept sticking to the spatula and coming off, every time

Love

Quality-Overall23%+1.35

Excellent product

Good quality

Genuinely excellent

Ease Of Use15%+0.64

The filler was easy to work with

Easy to use

This was easy to use straight from the tub

Wood Quality9%+0.89

It's my ultimate go to for all issues wood

Great woodfiller, great price

Solid as wood

Value For Money9%−0.05

Worth the price

This is excellent value for money

great price

Advertised Vs Actual Product8%+0.63

Does the job well

Does exactly what it claims to do

Does the job

Return

0.3% Return rate 59% Fixable by listing

Color37%▆█▆▆▃█

Not white

Size-Overall13%█▁▁▃▄▁

Tiny tubes

Functionality-Overall11%▁█▅▄█▁

Doesnt work

Defective Material/Parts9%▁▁▆▅█▁
Hard Feel6%▁▁█▄▃▁

it had gone rock hard

Rock hard inside

hard on arrival

FAQ

Common Repair Care questions

Answered from the same tracked data.