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Red Rawl Plugs

Fail

The top 5 brands take 100% of clicks, so Red Rawl Plugs is a Fail.

Flapen Score
34
34 / 100
Ranks 2,121 of 2,225 DIY & Tools niches · −15 vs the category median of 49
Market size
£143K/yr219K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
68%top-5 click share · 5 brands · 45 sellers

Flapen Score

Red Rawl Plugs against its category

The dotted line is the DIY & Tools average. Past it, Red Rawl Plugs is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Rawl Plugs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Rawl Plugs 219K times last year and spent an estimated £143K. All 5 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £143K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
8.5%
Market size, estimated
£143Ka year
Peak month
March1.5× the quietest month
Top search term
fischer duopower wall plugs47K searches a year

02 · Price

A sale here is worth £7.66.

Listings sell for £7.66 on average, from £2.69 to £16.82. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £7.66 that is £10K to £11K a year per listing.

Average price
£7.66under the $15 to $100 sweet spot
Price range
£2.69–£16.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£10K–£11K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Nails, Screws & Fasteners. It carries 3,233 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#27in Nails, Screws & Fasteners
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,233per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Red Rawl Plugs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£29K£43K£57K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

45

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

0%

  • fischer88%
  • G4GADGET4%
  • Rawlplug4%
  • Greened House3%
  • Your 1 Shop UK1%
  • Open — no brand owns it (0%)

Demand

Red Rawl Plugs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Red Rawl Plugs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fischer duopower wall plugs47K/yr
  • fischer wall plugs39K/yr
  • fischer28K/yr
  • fischer duopower17K/yr
  • fisher16K/yr
  • red wall plugs10K/yr
  • fisher wall plugs9K/yr
  • 6mm rawl plugs6K/yr
  • 6mm wall plugs7K/yr
  • red rawl plugs9K/yr

Reviews and returns

What reviews say buyers love and hate about Red Rawl Plugs

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Value For Money”
0.4%of orders come back
“The plugs are perhaps a little on the expensive side”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Red Rawl Plugs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data