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Red Rawl Plugs

Fail

The top 5 brands take 100% of clicks, so Red Rawl Plugs is a Fail.

Flapen Score
34
34 / 100
Ranks 2,121 of 2,225 DIY & Tools niches · −15 vs the category median of 49
Market size
£143K/yr219K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
68%top-5 click share · 5 brands · 45 sellers

Flapen Score

Red Rawl Plugs against its category

The dotted line is the DIY & Tools average. Past it, Red Rawl Plugs is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Rawl Plugs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Rawl Plugs 219K times last year and spent an estimated £143K. All 5 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £143K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
8.5%
Market size, estimated
£143Ka year
Peak month
March1.5× the quietest month
Top search term
fischer duopower wall plugs47K searches a year

02 · Price

A sale here is worth £7.66.

Listings sell for £7.66 on average, from £2.69 to £16.82. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £7.66 that is £10K to £11K a year per listing.

Average price
£7.66under the $15 to $100 sweet spot
Price range
£2.69–£16.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£10K–£11K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Nails, Screws & Fasteners. It carries 3,233 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#27in Nails, Screws & Fasteners
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,233per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Red Rawl Plugs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£29K£43K£57K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

45

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • fischer88%
  • G4GADGET4%
  • Rawlplug4%
  • Greened House3%
  • Your 1 Shop UK1%
  • Open — no brand owns it (0%)

Demand

Red Rawl Plugs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Red Rawl Plugs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fischer duopower wall plugs47K/yr
  • fischer wall plugs39K/yr
  • fischer28K/yr
  • fischer duopower17K/yr
  • fisher16K/yr
  • red wall plugs10K/yr
  • fisher wall plugs9K/yr
  • 6mm rawl plugs6K/yr
  • 6mm wall plugs7K/yr
  • red rawl plugs9K/yr

Reviews and returns

What reviews say buyers love and hate about Red Rawl Plugs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%+0.45

The plugs are perhaps a little on the expensive side

More expensive than other brands

slightly more expensive

Strength14%−0.05

Very hard to break off

Not very strong

Size-Overall11%0.00

Very long though

They do what they supposed to do bit smaller than I expected

Jamming/Clogging7%−0.03

constantly getting stuck

Instructions/User Manual/Troubleshooting7%−0.03

Not easy to follow instructions

Love

Quality-Overall32%+1.78

Excellent quality, strong wall plugs

they are really well made

Excellent product

Socket/Port/Plug26%+1.56

Great wall plugs

they are good quality plugs at a good price

Excellent plugs

Value For Money9%+0.45

Good price

a reasonable price

Excellent value for money

Strength6%−0.05

Great strong relatable

holds well in concrete

they give you a really solid strong hold

Ease Of Use4%+0.28

Easy to use

Excellent set in a handy case

These came in handy

Return

0.4% Return rate 66% Fixable by listing

Size-Overall58%▆▅▇███

Very long though

They do what they supposed to do bit smaller than I expected

Advertised Vs Actual Product8%▃▄▅▅▄█

you don't get what is advertised

Defective Material/Parts7%▆█▅▁▄▁
Socket/Port/Plug6%▄▄▃█▃▁
Compatibility-Overall6%▁▆█▇▅▁

FAQ

Common Red Rawl Plugs questions

Answered from the same tracked data.