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Red Light Torch

Fail

Shoppers spend only $63K a year here, so Red Light Torch is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£63K/yr79K searches / yr
90-day growth
-7.1%search demand this quarter
Competition
53%top-5 click share · 19 brands · 38 sellers

Flapen Score

Red Light Torch against its category

The dotted line is the DIY & Tools average. Past it, Red Light Torch is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Light Torch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Light Torch 79K times last year and spent an estimated £63K. The top 5 brands take 63% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-7.1%
Conversion, latest week
6.7%
Market size, estimated
£63Ka year
Peak month
November1.5× the quietest month
Top search term
red light torch20K searches a year

02 · Price

A sale here is worth £11.82.

Listings sell for £11.82 on average, from £6.43 to £27.99. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £11.82 that is £1K to £3K a year per listing.

Average price
£11.82under the $15 to $100 sweet spot
Price range
£6.43–£27.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #152 within Hand Tools. It carries 3,473 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#152in Hand Tools
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,473per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Red Light Torch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 falling

Sellers

38

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

31%

  • BORUIT28%
  • HinsGEAR15%
  • Kombat Tactical8%
  • Blukar7%
  • EverBrite5%
  • DARKBEAM5%

Demand

Red Light Torch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Red Light Torch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red light torch20K/yr
  • head torch with red light11K/yr
  • red light head torch12K/yr
  • red torch14K/yr
  • red head torch8K/yr
  • head torch red light9K/yr
  • red led torch3K/yr
  • head torch with red filter2K/yr

Reviews and returns

What reviews say buyers love and hate about Red Light Torch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life15%−0.10

limited battery life

Battery doesn't last long

Poor battery life

Brightness/Shine/Glow11%+1.12

Not bright enough

No multi options for brightness as they didn't work

Not as bright as some other makes

Quality-Overall11%+0.66

shoddy quality

Cheap quality and came faulty

Cheap rubbish i should have known better

Durability10%−0.09

soon broke

don't expect it to last longer than a year

Died after using twice briefly

Charging8%

not able to charge

now both of them have stopped charging

Doesn't hold a charge at all

Love

Brightness/Shine/Glow27%+1.12

Bright light

Bright light

So bright

Quality-Overall16%+0.66

Excellent quality lights

Good quality product easy to use

Decent quality

Value For Money16%+1.33

Good value for money

Money well spent

Excellent value for money

Charging7%

Charges quick

Fast charge

Holds charge for a long time

Battery Life6%−0.10

Long lasting battery

Excellent battery life

long lasting battery

Return

0.9% Return rate 10% Fixable by listing

Brightness/Shine/Glow23%▆█▆▆▆▆

Not bright enough

No multi options for brightness as they didn't work

Not as bright as some other makes

Functionality-Overall15%▅▅▅▂█▅

Tried both with new batteries, one worked, one did not

Not working

the torch does not work

Charging15%█▆▅█▇▅

not able to charge

now both of them have stopped charging

Doesn't hold a charge at all

Quality-Overall7%▄▂▄▃▄█

shoddy quality

Cheap quality and came faulty

Cheap rubbish i should have known better

Size-Overall7%▃▅█▄▂▅

FAQ

Common Red Light Torch questions

Answered from the same tracked data.