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Reamer

Maybe

Returns run at only 0.5% of orders. But prices span $5.98–$1129.58, mostly outside the sweet spot, so Reamer is a Maybe.

Flapen Score
51
51 / 100
Top 38% of 2,225 DIY & Tools niches · +2 vs the category median of 49
Market size
£1.3M/yr2.2M searches / yr
90-day growth
-15.8%search demand this quarter
Competition
38%top-5 click share · 12 brands · 263 sellers

Flapen Score

Reamer against its category

The dotted line is the DIY & Tools average. Past it, Reamer is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reamer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Reamer 2.2M times last year and spent an estimated £1.3M. The top 5 brands take 92% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
1.0%
Market size, estimated
£1.3Ma year
Top search term
milwaukee1.5M searches a year

02 · Price

A sale here is worth £59.65.

Listings sell for £59.65 on average, from £5.98 to £1129.58. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £59.65 that is £6K to £15K a year per listing.

Average price
£59.65inside the $15 to $100 sweet spot
Price range
£5.98–£1129.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£6K–£15K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #71 within Hand Tools. It carries 1,345 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
95%
Out of stock, average day
2.9%
Average rank
#71in Hand Tools
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,345per listing
Listings tracked
41

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Reamer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£52K£104K£156K£208K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

263

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

38%

Top 20: 76%

Open market

6%

  • Milwaukee82%
  • Milwaukee Power Tools3%
  • UGTXKJ3%
  • GEINXURN2%
  • Toolganize2%
  • GUSAYEX2%
  • Open — no brand owns it (6 brands, 6%)

Search terms

Top Reamer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milwaukee1.5M/yr
  • milwaukee tools471K/yr
  • milwaukee hand tools78K/yr
  • milwaukee m1846K/yr
  • milwaukee power tools37K/yr
  • milwaukee accessories27K/yr
  • milwaukee 18v tools7K/yr
  • milwaukee electrical tools5K/yr
  • reamer7K/yr
  • milwaukee carpentry tools5K/yr

Reviews and returns

What reviews say buyers love and hate about Reamer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall10%+1.26

Poor quality

Very cheaply made

These were mixed quality

Durability9%−0.03

They dont last

Snapped after one day

One snapped on first use disappointed considering the make

Functionality-Overall7%−0.05

Didn't work

these are NOT work socks

Makes it pretty useless for work

Magnetic Strength/Adsorption7%−0.05

Not magnetic

Not magnetic

the one I received was not magnetic

Thickness7%−0.02

Thinner than I thought

thick

thin line

Love

Quality-Overall31%+1.26

Best Quality

Great build quality

Build quality throughout is excellent

Value For Money12%+1.11

Excellent value for money

Decent price

Excellent value

Comfort-Overall5%+0.26

Really comfortable

Good and comfortable boot

comfortable to wear

Ease Of Use4%+0.38

easy to handle

Easy to use

Easy to operate

Durability3%−0.03

hasn't broken yet

feels very durable

Looks like it will last well

Return

0.5% Return rate 32% Fixable by listing

Size-Overall18%▄▇▇█▇█

short reach

it turned out to be small

They fit uncomfortably

Functionality-Overall10%█▆▅▄▆▄

Didn't work

these are NOT work socks

Makes it pretty useless for work

Charging10%█▆▅▅▆▆

perfect for heavy phone users were electric is not available for charging

One doesn't charge anymore

flashing light when checking the charge. also wont charge at all.

Magnetic Strength/Adsorption8%▄▆█▆▄▄

Not magnetic

Not magnetic

the one I received was not magnetic

Advertised Vs Actual Product6%▆▄▂▅▄█

Very misleading from the description

False description

Incorrect description

FAQ

Common Reamer questions

Answered from the same tracked data.