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Reamer

Maybe

An estimated 0.5% of orders come back. But prices span $5.98–$1129.58, mostly outside the sweet spot, so Reamer is a Maybe.

Flapen Score
51
51 / 100
Top 38% of 2,225 DIY & Tools niches · +2 vs the category median of 49
Market size
£1.3M/yr2.2M searches / yr
90-day growth
-15.8%search demand this quarter
Competition
38%top-5 click share · 12 brands · 263 sellers

Flapen Score

Reamer against its category

The dotted line is the DIY & Tools average. Past it, Reamer is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reamer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Reamer 2.2M times last year and spent an estimated £1.3M. The top 5 brands take 92% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
1.0%
Market size, estimated
£1.3Ma year
Top search term
milwaukee1.5M searches a year

02 · Price

A sale here is worth £59.65.

Listings sell for £59.65 on average, from £5.98 to £1129.58. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £59.65 that is £6K to £15K a year per listing.

Average price
£59.65inside the $15 to $100 sweet spot
Price range
£5.98–£1129.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£6K–£15K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #71 within Hand Tools. It carries 1,345 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
95%
Out of stock, average day
2.9%
Average rank
#71in Hand Tools
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,345per listing
Listings tracked
41

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Reamer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

£0£52K£104K£156K£208K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

263

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

38%

Top 20: 76%

Open market

6%

  • Milwaukee82%
  • Milwaukee Power Tools3%
  • UGTXKJ3%
  • GEINXURN2%
  • Toolganize2%
  • GUSAYEX2%
  • Open — no brand owns it (6 brands, 6%)

Search terms

Top Reamer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • milwaukee1.5M/yr
  • milwaukee tools471K/yr
  • milwaukee hand tools78K/yr
  • milwaukee m1846K/yr
  • milwaukee power tools37K/yr
  • milwaukee accessories27K/yr
  • milwaukee 18v tools7K/yr
  • milwaukee electrical tools5K/yr
  • reamer7K/yr
  • milwaukee carpentry tools5K/yr

Reviews and returns

What reviews say buyers love and hate about Reamer

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Reamer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data