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Ready Mixed Plaster

Fail

Demand is soft, at -29.0% this quarter, so Ready Mixed Plaster is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£181K/yr197K searches / yr
90-day growth
-29.0%search demand this quarter
Competition
77%top-5 click share · 8 brands · 75 sellers

Flapen Score

Ready Mixed Plaster against its category

The dotted line is the DIY & Tools average. Past it, Ready Mixed Plaster is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ready Mixed Plaster market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ready Mixed Plaster 197K times last year and spent an estimated £181K. The top 5 brands take 92% of clicks. Demand peaks in Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £181K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
-29.0%
Conversion, latest week
8.1%
Market size, estimated
£181Ka year
Peak month
October2.0× the quietest month
Top search term
ready mixed plaster35K searches a year

02 · Price

A sale here is worth £11.41.

Listings sell for £11.41 on average, from £3.27 to £24.97. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £11.41 that is £9K to £11K a year per listing.

Average price
£11.41under the $15 to $100 sweet spot
Price range
£3.27–£24.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£11K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Building Supplies. It carries 2,172 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#41in Building Supplies
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,172per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Ready Mixed Plaster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£27K£54K£81K£109K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

75

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

5%

  • Bartoline64%
  • Ronseal10%
  • POLYCELL6%
  • Everbuild6%
  • GORILLA6%
  • Bostik3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Ready Mixed Plaster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.0×

Search terms

Top Ready Mixed Plaster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ready mixed plaster35K/yr
  • plaster repair25K/yr
  • wall plaster21K/yr
  • ready made plaster for walls15K/yr
  • plaster for walls12K/yr
  • bonding plaster12K/yr
  • skimming plaster9K/yr
  • wall plaster ready mixed8K/yr
  • ready mix plaster8K/yr
  • finishing plaster7K/yr

Reviews and returns

What reviews say buyers love and hate about Ready Mixed Plaster

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%−0.05

Tub of absolute rubbish

Disappointed with quality

Absolutely rubbish

Leak-Proof11%

Arrived having completely leaked out into the box

Broken container and leakage

some product leaked

Color9%+0.15

Its not white

However after a month or so Ive noticed that the whiteness has started to turn yellow

Turns white to yellow after a month

Hard Feel9%−0.04

Sets as hard as steel

went rock hard

It is a little harder to sand

Ease Of Use7%+2.04

almost impossible to sand down

Once dry and lightly sanded it very difficult to see where youre filled

Too hard to be useful

Love

Ease Of Use27%+2.04

Easy to use

it was very easy to apply

is easy to work with

Quality-Overall21%−0.05

Excellent product

Its well-made

brilliant product, good for practising

Value For Money10%+1.10

Worth the money

Excellent value

Good price

Advertised Vs Actual Product9%−0.07

Better than expected

Worked as expected

It does the job

Efficiency3%+0.08

Does the job perfectly

works great

Worked nicely,

Return

0.5% Return rate 11% Fixable by listing

Leak-Proof39%▇▇▆█▆▇

Arrived having completely leaked out into the box

Broken container and leakage

some product leaked

Defective Material/Parts16%▆▇█▅▅▇
Size-Overall6%▅▄▃█▄▆

is abit too big for filler

Very small tub

Only complaint is that the small pot is too tall

Functionality-Overall5%█▅▅▃▆▂

Did not do what it said on the tub

Crap, doesn't do anything

Doesn't do anything whatsoever

Maintenance And Repair4%▁▁█▄▅▂

FAQ

Common Ready Mixed Plaster questions

Answered from the same tracked data.