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Ready Mixed Plaster

Fail

Demand is soft, at -29.0% this quarter, so Ready Mixed Plaster is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£181K/yr197K searches / yr
90-day growth
-29.0%search demand this quarter
Competition
77%top-5 click share · 8 brands · 75 sellers

Flapen Score

Ready Mixed Plaster against its category

The dotted line is the DIY & Tools average. Past it, Ready Mixed Plaster is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ready Mixed Plaster market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ready Mixed Plaster 197K times last year and spent an estimated £181K. The top 5 brands take 92% of clicks. Demand peaks in Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £181K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
-29.0%
Conversion, latest week
8.1%
Market size, estimated
£181Ka year
Peak month
October2.0× the quietest month
Top search term
ready mixed plaster35K searches a year

02 · Price

A sale here is worth £11.41.

Listings sell for £11.41 on average, from £3.27 to £24.97. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £11.41 that is £9K to £11K a year per listing.

Average price
£11.41under the $15 to $100 sweet spot
Price range
£3.27–£24.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£11K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Building Supplies. It carries 2,172 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#41in Building Supplies
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,172per listing
Listings tracked
12

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Ready Mixed Plaster products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

£0£27K£54K£81K£109K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

75

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

5%

  • Bartoline64%
  • Ronseal10%
  • POLYCELL6%
  • Everbuild6%
  • GORILLA6%
  • Bostik3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Ready Mixed Plaster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.0×

Search terms

Top Ready Mixed Plaster search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ready mixed plaster35K/yr
  • plaster repair25K/yr
  • wall plaster21K/yr
  • ready made plaster for walls15K/yr
  • plaster for walls12K/yr
  • bonding plaster12K/yr
  • skimming plaster9K/yr
  • wall plaster ready mixed8K/yr
  • ready mix plaster8K/yr
  • finishing plaster7K/yr

Reviews and returns

What reviews say buyers love and hate about Ready Mixed Plaster

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Ease Of Use”
18%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“Tub of absolute rubbish”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ready Mixed Plaster questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data