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36

rcd plug

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 28Growth 39Conversion 80Competition 6Returns 90Price range 0Avg price 31Brand share 0Review moat 56Quality gap 37

Returns

Great1.3%

return rate — above 5% kills the launch gate

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,262.29

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+10.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£9.69

avg listing price — sweet spot $15–$100

Market size

Okay£119K

£119K/yr · 148K searches

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£7.84–£10.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, rcd plug is a £119K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

rcd plug market data

Units sold / yr
13K–15K
avg 1,500–2,000/product
Revenue / yr
£121K–£145K
units × avg price
Conversion rate
8.3%
Avg BSR
#132
Page quality
0%
Prime
100%
Sponsored
86%
Out of stock
0.0%
Avg brand age
53 months
Avg seller age
174 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Masterplug68%
  • EXNICEXI15%
  • OAONAN7%
  • Status7%
  • British General3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.9% search growth over the last 90 days.
4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top rcd plug search terms

  • rcd plug37K/yr
  • circuit breaker plug uk14K/yr
  • rcd15K/yr
  • circuit breaker16K/yr
  • rcd socket15K/yr
  • circuit breakers12K/yr
  • rcd circuit breaker14K/yr
  • rcd plug uk4K/yr
  • circuit breaker plug4K/yr
  • power breaker plug uk3K/yr
All search terms

Top rcd plug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£18K30%£36K45%£53K60%£71K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

What buyers say about rcd plug

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product21%

“As advertised”

Quality-Overall15%

“Good quality”

Value For Money12%

“It is a reasonably priced effective RCD safety plug”

Socket/Port/Plug11%

“Superb surge plug”

Efficiency9%

“Does the job”

Ease Of Use8%

“Easy to use”

Security6%

“Good safety item”

Strength4%

“everything seems pretty robust and waterproof”

Safety Standards3%

“RCD safety plug”

Weight Heavy2%

“also heavy enough to droop in the socket a bit”

What buyers complain about

Durability38%

“Two failed within a year”

Quality-Overall13%

“Maybe cheapest isnt best”

Connectivity-Overall6%

“Reason: When power supply failed/was interrupted the connected device would not power up when power restored”

Touch/Button Controls6%

“Connected device cannot restart without pressing button”

Size-Overall5%

“Too large for outdoor socket”

Brightness/Shine/Glow4%

“Useless, didn't light up”

Material Quality4%

“Plastic materials see it yourself”

Water Resistance4%

“found water inside”

Weight Light4%

“Light weight not too solid”

Functionality-Overall4%

“Does not work - fire hazard”

Top return reasons

Functionality-Overall26%
Socket/Port/Plug15%
Size-Overall13%
Defective Material/Parts10%
Advertised Vs Actual Product6%
Compatibility-Overall6%
Touch/Button Controls5%
Product Condition2%
Charging2%
Instructions/User Manual/Troubleshooting2%

Common questions

Is rcd plug profitable to sell on Amazon United Kingdom?
The niche generates £119K/yr across 7 tracked products. 90-day search growth is +10.9%. Flapen's verdict: Skip it (36/100).
How competitive is the rcd plug niche?
5 brands and 32 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in rcd plug?
Top complaints mined from reviews: Durability, Quality-Overall, Connectivity-Overall. The return rate is 1.3%.
When does demand for rcd plug peak?
Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the rcd plug niche?
Listings span £7.84–£10.99; the average listing price is £9.69 (sweet spot $15–$100). The average incumbent carries 1,262 reviews — the moat a new listing must climb.