rape alarm
Skip itPrices mostly outside the sweet spot ($3.44–$16.67) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Okay£233K£233K/yr · 415K searches
Review moat
Okay2,051.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£8.90avg listing price — sweet spot $15–$100
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.44–£16.67cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rape alarm is a £233K/yr Amazon United Kingdom market (415K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Sep–Nov. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
rape alarm market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- £267K–£356K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 3.9%
- Avg brand age
- 46 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
21
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
24%
- Powbee23%
- TECKNET13%
- Hion12%
- Original Defense11%
- Vantamo10%
- Fauxomor7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.Peak months: Sep, Nov · busiest ÷ quietest = 2.7×
Top rape alarm search terms
- rape alarm88K/yr
- personal alarm67K/yr
- personal alarms for women88K/yr
- panic alarm23K/yr
- personal alarms29K/yr
- panic alarm for women22K/yr
- personal safety alarm13K/yr
- safety alarm for women13K/yr
- personal safety alarm for women13K/yr
- personal alarm for women9K/yr
Top rape alarm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Personal Alarms For Women - 3 Pack Reusable Police Approved 150DB LOUD Security Alarms Keychain with LED Light Small Personal Safety Alarm for Women Girls Kids and Elderly
Powbee£9.614.5★9,094 rev
Hion Safe Personal Alarm for Women Rechargeable 130dB Police Approved Rape Rope Alarm with LED Flashlight Self Defense Keychain Panic Attack Safety Alarm for Girl Kid Elderly Student(Pink
Hion£6.314.6★1,405 rev
Vantamo Personal Alarms for Women with Strobe LED Light Extra Loud 130dB Self Defense Keychain with 2 Dynamics Unique Panic Alarm with Keychain & Keyring for Bag or Backpack and Low Battery Notice
Vantamo£16.674.6★6,230 rev
Original Defense Personal Safety Alarm for Women Children & Elderly - Recommended by Police - 125 dB Loud Personal Alarm Siren with LED Strobe Light (Black)
Original Defense£10.574.5★3,540 rev
Fauxomor Personal Safety Alarm for Women 3 Pack 140DB Rape Panic Attack Alarm Keychain Police Approved with Low Battery Notice with Strobe Light Gift for Kids Elderly College Girls(Pink+Blue+Black)
Fauxomor£9.574.5★2,080 rev
Newest
by launch dateVantamo Personal Alarms for Women with Strobe LED Light Extra Loud 130dB Self Defense Keychain with 2 Dynamics Unique Panic Alarm with Keychain & Keyring for Bag or Backpack and Low Battery Notice
Vantamo£16.676,230 rev
TECKNET 130dB Personal Alarms for Women with SOS Strobe Light Rechargeable Clip On Torch & IPX4 Waterproof Running Lights Safety Siren Panic Alarm with Keychain for Runners Kids and Elderly - Black
TECKNET£7.77880 rev
Fauxomor Personal Safety Alarm for Women 3 Pack 140DB Rape Panic Attack Alarm Keychain Police Approved with Low Battery Notice with Strobe Light Gift for Kids Elderly College Girls(Pink+Blue+Black)
Fauxomor£9.572,080 rev
TECKNET Personal Safety Alarms For Women Self Defense Keychain with SOS Strobe Light Rechargeable Panic Alarm Security Siren Self Defense with 130dB Volume Panic Alarm for Women Kids ElderBlack
TECKNET£7.96453 rev
Flintronic 5 Packs Personal Alarms 140DB Personal Security Alarm with LED Light Self-Defense Emergency Alarm for Women Girls Children and Elderly
flintronic£11.4157 rev
Trending
90-day click momentum
Flintronic Personal Personal Alarms for Women 1 Pack 140DB Personal Security Alarm Personal Alarms with LED Light Self-Defense Emergency Alarm for Women Girls Children and Elderly Black
flintronic£3.444.2★
TECKNET Personal Safety Alarms For Women Self Defense Keychain with SOS Strobe Light Rechargeable Panic Alarm Security Siren Self Defense with 130dB Volume Panic Alarm for Women Kids ElderBlack
TECKNET£7.964.6★
Original Defense Siren Self-Defense Alarm (Mint) - 130 dB Keychain Alarm with LED Strobe Light for Women Children and Elderly - Police Recommended
Original Defense£10.634.5★
Original Defense Personal Safety Alarm for Women Children & Elderly - Recommended by Police - 125 dB Loud Personal Alarm Siren with LED Strobe Light (Black)
Original Defense£10.574.5★
Vantamo Personal Alarms for Women with Strobe LED Light Extra Loud 130dB Self Defense Keychain with 2 Dynamics Unique Panic Alarm with Keychain & Keyring for Bag or Backpack and Low Battery Notice
Vantamo£16.674.6★
What buyers say about rape alarm
What buyers praise and complain about, mined from review topics.What buyers love
“Seems well made”
“Brilliant so loud”
“value for money”
“You feel more secure with them would revomend”
“Exactly what you want”
“Very bright”
“Easy to use”
“Fit for purpose bought for my granddaughter”
“Very effective”
“Really loud alarm”
What buyers complain about
“Very loud which I wasn't expecting”
“it did break if your rough with it”
“Poor quality”
“Awkward to use”
“Not fit for purpose in my opinion”
“Far too big to carry it in hand or pocket”
“I found it pricey for what it was”
“because it needs charging a bit annoying”
“I gave one to my daughter and her friend, if I hadn't tested it I wouldn't of know the battery was dead and they are walking around thinking they have something that would provide them with a measure of safety”
“Not sturdy”
Top return reasons
Common questions
- Is rape alarm profitable to sell on Amazon United Kingdom?
- The niche generates £233K/yr across 18 tracked products. 90-day search growth is -11.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the rape alarm niche?
- 13 brands and 21 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in rape alarm?
- Top complaints mined from reviews: Noise Level, Durability, Quality-Overall. The return rate is 0.6%.
- When does demand for rape alarm peak?
- Demand peaks in Sep–Nov; the busiest month runs 2.7× the quietest.
- What does it cost to enter the rape alarm niche?
- Listings span £3.44–£16.67; the average listing price is £8.90 (sweet spot $15–$100). The average incumbent carries 2,051 reviews — the moat a new listing must climb.