Rape Alarm

Shoppers searched for this 415K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £233K a year.

Searches, last 12 months

415K

Growth, 90 days vs prior 90

-11.4%

Conversion, latest week

6.3%

Market size, estimated

£233Ka year

Peak month

November2.7× the quietest month

Top search term

rape alarm88K searches a year

Listings sell for £8.90 on average, from £3.44 to £16.67. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £8.90 that is £11K to £13K a year per listing.

Average price

£8.90under the $15 to $100 sweet spot

Price range

£3.44–£16.67

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

£11K–£13K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #12 within Safety & Security. It carries 2,051 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#12in Safety & Security

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,051per listing

Listings tracked

18

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months