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Radio

Maybe

Shoppers spend an estimated $2.0M a year here. But demand is soft, at -6.7% this quarter, so Radio is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 2,225 DIY & Tools niches · +8 vs the category median of 49
Market size
£2.0M/yr3.1M searches / yr
90-day growth
-6.7%search demand this quarter
Competition
53%top-5 click share · 18 brands · 33 sellers

Flapen Score

Radio against its category

The dotted line is the DIY & Tools average. Past it, Radio is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Radio market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Radio 3.1M times last year and spent an estimated £2.0M. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.

Searches, last 12 months
3.1M
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
2.3%
Market size, estimated
£2.0Ma year
Peak month
December1.7× the quietest month
Top search term
radio900K searches a year

02 · Price

A sale here is worth £28.30.

Listings sell for £28.30 on average, from £7.87 to £80.97. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £28.30 that is £57K to £71K a year per listing.

Average price
£28.30inside the $15 to $100 sweet spot
Price range
£7.87–£80.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£57K–£71K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #18 within Power Tools. It carries 1,533 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
6.9%
Average rank
#18in Power Tools
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,533per listing
Listings tracked
26

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
42 months

Products

Top Radio products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£200K£401K£601K£801K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

33

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 92%

Open market

25%

  • WOVTE27%
  • AZATOM25%
  • Roberts8%
  • LEMEGA6%
  • Gallypek5%
  • XHDATA4%

Demand

Radio search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Radio search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • radio900K/yr
  • dab radio690K/yr
  • dab radio mains powered253K/yr
  • radios mains and battery138K/yr
  • portable radio129K/yr
  • digital radio140K/yr
  • dab radio portable99K/yr
  • portable dab radios112K/yr
  • radios80K/yr
  • dab radio with bluetooth74K/yr

Reviews and returns

What reviews say buyers love and hate about Radio

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Audio Quality”
11%of negative reviews mention “Size-Overall”
3.1%of orders come back
“Item not fit for purpose”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Radio questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data