Radio
MaybeShoppers spend $2.0M a year here. But demand is soft, at -6.7% this quarter, so Radio is a Maybe.
- Flapen Score
- 57 / 100Top 14% of 2,225 DIY & Tools niches · +8 vs the category median of 4957
- Market size
- £2.0M/yr3.1M searches / yr
- 90-day growth
- -6.7%search demand this quarter
- Competition
- 53%top-5 click share · 18 brands · 33 sellers
Flapen Score
Radio against its category
The dotted line is the DIY & Tools average. Past it, Radio is stronger. Inside it, weaker.
Market
The Radio market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Radio 3.1M times last year and spent an estimated £2.0M. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.
- Searches, last 12 months
- 3.1M
- Growth, 90 days vs prior 90
- -6.7%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £2.0Ma year
- Peak month
- December1.7× the quietest month
- Top search term
- radio900K searches a year
02 · Price
A sale here is worth £28.30.
Listings sell for £28.30 on average, from £7.87 to £80.97. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £28.30 that is £57K to £71K a year per listing.
- Average price
- £28.30inside the $15 to $100 sweet spot
- Price range
- £7.87–£80.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £57K–£71K
- Returns
- 3.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #18 within Power Tools. It carries 1,533 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 6.9%
- Average rank
- #18in Power Tools
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,533per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 5 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Radio products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
WOVTE DAB+ Digital Radio - Portable Rechargeable & Mains Powered with Bluetooth 40 Presets LED Display Alarm Clock Sleep Timer & Headphone Socket
- Price
- £17.22
- Rating
- 4.1/5
- Reviews
- 1,194
- Age
- 2y ago

DAB/DAB+ & FM Portable Digital Radio | Simple Controls | Dual Alarms & Sleep Timer | Battery & Mains Powered (4xAA) | Bluetooth | Perfect for Home Office or Outdoors | AZATOM Desire X2 (Oak)
- Price
- £25.01
- Rating
- 4.3/5
- Reviews
- 1,923
- Age
- 5y ago

DAB/DAB+ & FM Digital Radio | Simple Controls | Dual Alarms & Sleep Timer | Mains Powered | Bluetooth | USB Device Charging | Perfect for Home Office or Outdoors | AZATOM Foxton FX2 (Oak)
- Price
- £31.20
- Rating
- 4.6/5
- Reviews
- 1,281
- Age
- 6y ago

LEMEGA PR2 Max DAB/DAB+ Digital Radio with Bluetooth Portable FM Radio with 10hr Battery Play Mains Power Dual Alarm Clock Large Clear LED Display 40 Presets & Headphone Jack (Walnut)
- Price
- £23.35
- Rating
- 4.2/5
- Reviews
- 1,691
- Age
- 1y ago

DAB Radio FM/DAB Plus Digital Portable Radio with Bluetooth Battery Powered USB Rechargeable Small Radio Dual Alarm Clock AUX & Headphone Jack 80 Presets
- Price
- £20.95
- Rating
- 3.8/5
- Reviews
- 1,579
- Age
- 1y ago
Trending
90-day click momentum
PRUNUS J-711 AM/FM/SW Radio SW1-SW7(5.5-18 MHz) Portable Radio USB-C Charging& AA Battery Operated Radio Excellent Reception Small Radio with Long Antenna Earphone Jack Lanyard for Camping & Home
- Price
- £9.54
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 10mo ago

ROCAM DAB Radio Portable with Bluetooth 5.0 & Hi-Fi Speaker 3000mAH Rechargeable Battery Radio Mains Powered Digital Radio 2.4 Display 40 Presets Stations Dual Alarms TF Card Support EQ Modes
- Price
- £24.17
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 7mo ago

ByronStatics DAB/DAB+ & FM Digital Radio Portable Radios Mains and Battery Powered Bluetooth Alarm Clock Sleep Timer Perfect for Home Office or Outdoors Black
- Price
- £16.65
- Rating
- 4.0/5
- Reviews
- 129
- Age
- 2y ago

LEMEGA DAB Go Portable DAB+/FM Radio Digital Compact Radio with Bluetooth Streaming Personal Small DAB Radio OLED Display Dual Alarm Clock Headphone Jack Batteries or Mains Powered Walnut
- Price
- £24.49
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 1y ago

ROCAM Portable DAB/DAB+/FM Radio 3000mAH Rechargeable Battery & Mains Powered 2.4 Digital DAB Radio with Bluetooth 5.0 & Hi-Fi Speaker 40 Presets Stations TF Card Support Dual Alarms EQ Modes
- Price
- £24.48
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 7mo ago
Newest
by launch date
DAB+ & FM Bluetooth Radio | Mains Powered DAB Radio | Backlit LCD Display with Dimmer | Dual Alarm Clock & Sleep Timer | 40 Presets per Mode | USB-C Power & Headphone Jack | OAKCASTLE DAB10
- Price
- £32.89
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 5mo ago

ROCAM DAB Radio Portable with Bluetooth 5.0 & Hi-Fi Speaker 3000mAH Rechargeable Battery Radio Mains Powered Digital Radio 2.4 Display 40 Presets Stations Dual Alarms TF Card Support EQ Modes
- Price
- £24.17
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 7mo ago

ROCAM Portable DAB/DAB+/FM Radio 3000mAH Rechargeable Battery & Mains Powered 2.4 Digital DAB Radio with Bluetooth 5.0 & Hi-Fi Speaker 40 Presets Stations TF Card Support Dual Alarms EQ Modes
- Price
- £24.48
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 7mo ago

PRUNUS J-711 AM/FM/SW Radio SW1-SW7(5.5-18 MHz) Portable Radio USB-C Charging& AA Battery Operated Radio Excellent Reception Small Radio with Long Antenna Earphone Jack Lanyard for Camping & Home
- Price
- £9.54
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 10mo ago

Viarcher Portable DAB/DAB+ & FM Radio with Bluetooth USB Rechargeable Small Digital Radio Dual Alarm Clock Sleep Timer 40 Presets Colour Display
- Price
- £19.70
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
33
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
53%
Top 20: 92%
Open market
25%
- WOVTE27%
- AZATOM25%
- Roberts8%
- LEMEGA6%
- Gallypek5%
- XHDATA4%
Demand
Radio search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Radio search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- radio900K/yr
- dab radio690K/yr
- dab radio mains powered253K/yr
- radios mains and battery138K/yr
- portable radio129K/yr
- digital radio140K/yr
- dab radio portable99K/yr
- portable dab radios112K/yr
- radios80K/yr
- dab radio with bluetooth74K/yr
Reviews and returns
What reviews say buyers love and hate about Radio
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Item not fit for purpose
Its small
Bigger than i thought if would be
does not charge
it won't charge
Cant get it to Charge
Cheap build quality
Sadly the radio did not work on first use so unable to give any assessment of quality
Poor quality
Broke after one use
has broken in just over 1.5 yrs
Broke after 1 months use
Not a good signal
it doesnt pick up any signal
loss of signal
Love
Excellent sound
has decent sound
Clear sound
Money well spent
Good value for money
Excellent value
Build quality seems to be excellent
Decent quality
The build quality is simple but it seems well made
Picks up signal really well
Good signal
No issues with signal or picking up channels
easy to read
Easy to operate
Easy to use
Return
3.1% Return rate 23% Fixable by listing
Item not fit for purpose
Its small
Bigger than i thought if would be
Poor Sound Quality
the impressive sound advertised is just not there
-speaker isnt the highest quality
Disappointed in the performance
Didn't work
Stopped working
does not charge
it won't charge
Cant get it to Charge
Not a good signal
it doesnt pick up any signal
loss of signal
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Radio questions
Answered from the same tracked data.








