Radiators
soft demand (-46.8% this quarter) — Radiators doesn't clear our bar today.
Flapen Score
Is Radiators profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Radiators is a £50K/yr Amazon United Kingdom market (229K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 41/100.
Radiators: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -46.8% over the last 90 days and 0.2% of searches end in a purchase.
£50K
revenue / yr
Who owns the niche?
The top 5 brands hold 70% of demand, so 30% of the market is open.
30%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 92 products
Top Radiators products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
DuraTherm 1800 x 452mm Anthracite Grey Vertical Designer Radiator Single Column Flat Panel Modern Central Heating Panels Bathroom Radiators
- Price
- £91.19
- Rating
- 4.6/5
- Reviews
- 1,306
- Age
- 6y ago
ELEGANT 1800 x 452 mm Anthracite Vertical Column Radiator Flat Radiator Panel Bathroom Designer Single
- Price
- £96.71
- Rating
- 4.6/5
- Reviews
- 1,297
- Age
- 9y ago
NRG White Oval Radiator Vertical 1800x354mm Single Panel Central Heating
- Price
- £64.79
- Rating
- 4.6/5
- Reviews
- 338
- Age
- 9y ago
Traditional 2 Column Radiator Cast Iron Style Horizontal White Colour Classic Design (600mm x 830mm 2 Column)
- Price
- £95.23
- Rating
- 4.8/5
- Reviews
- 60
- Age
- 2y ago
NRG Column Radiator Anthracite 1800x470mm Double Cast Iron Rads
- Price
- £128.78
- Rating
- 4.7/5
- Reviews
- 106
- Age
- 3y ago
Trending
90-day click momentum
DuraTherm 1800 x 452mm White Vertical Designer Radiator Single Column Flat Panel Modern Central Heating Panels Bathroom Radiators
- Price
- £91.81
- Rating
- 4.6/5
- Reviews
- 1,306
- Age
- 6y ago
Simple Bathroom 1600×408mm Vertical Panel Designer Radiator Anthracite Single Flat Panel Central Heating Radiators
- Price
- £57.74
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Oval Column Radiator 600mm x 600mm Modern Designer Double Panel Central Heating Heater Matt Anthracite Grey Carbon Steel Horizontal Kitchen Living Room FREE Cleaning Brush Fixing Kit & Brackets
- Price
- £76.92
- Rating
- 4.6/5
- Reviews
- 81
- Age
- 2y ago
Vertical Oval Column Radiator White 1600x236mm Single panel for Bathroom/Hall/Kitchen Central heating Radiator
- Price
- £39.63
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 1y ago
White Radiator Traditional 3 Column Radiator Horizontal Radiators Cast Iron Style 600x605mm Central Heating Interior Design
- Price
- £76.36
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 5y ago
Newest
by launch date
Milano Compact White Type 22 Horizontal Double Panel Convector Radiator - 600mm x 800mm
- Price
- £87.57
- Rating
- 4.4/5
- Reviews
- 164
- Age
- 1w ago
Simple Bathroom 1600×408mm Vertical Panel Designer Radiator Anthracite Single Flat Panel Central Heating Radiators
- Price
- £57.74
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Vertical Oval Column Radiator White 1600x236mm Single panel for Bathroom/Hall/Kitchen Central heating Radiator
- Price
- £39.63
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 1y ago
NRG White Oval Radiator Horizontal 600x1593mm Double Panel Central Heating
- Price
- £180.02
- Rating
- 4.6/5
- Reviews
- 338
- Age
- 2y ago
Oval Column Radiator 600mm x 600mm Modern Designer Double Panel Central Heating Heater Matt Anthracite Grey Carbon Steel Horizontal Kitchen Living Room FREE Cleaning Brush Fixing Kit & Brackets
- Price
- £76.92
- Rating
- 4.6/5
- Reviews
- 81
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
Brands
25 falling
Sellers
26
Top-5 brand share
70%
Top 20: 97%
Top-5 click share
24%
Top 20: 55%
Open market
26%
- NRG22%
- ELEGANT19%
- DuraTherm17%
- Hester Rey7%
- SKY BATHROOM5%
- simple bathrooms4%
Radiators demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 3.3×
Top Radiators search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- vertical radiator42K/yr
- radiators wall mounted23K/yr
- column radiators19K/yr
- radiators vertical11K/yr
- central heating radiators13K/yr
- designer radiator9K/yr
- storage heater20K/yr
- grey radiator10K/yr
- vertical radiators9K/yr
- column radiator9K/yr
What reviews say buyers love and hate about Radiators
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Good quality, easy to install and very efficient”
“a good price”
“Easy to install”
“Pleased with how it looks”
“NO noise”
What buyers complain about
69% of reviews“Not yet fitted”
“Broken after a few uses”
“One of the panels started to leak 2 months after being fitted”
“Usual poor quality heater from abroad”
“Not Eco Friendly”
Radiators return rate & reasons
Why buyers send it back, as a share of all return requests.
2.5%
Return rate
63%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Radiators questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
