Skip to content

Radiators

Fail

Demand is soft, at -46.8% this quarter, so Radiators is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£50K/yr229K searches / yr
90-day growth
-46.8%search demand this quarter
Competition
24%top-5 click share · 25 brands · 26 sellers

Flapen Score

Radiators against its category

The dotted line is the DIY & Tools average. Past it, Radiators is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Radiators market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Radiators 229K times last year and spent an estimated £50K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -46.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
229K
Growth, 90 days vs prior 90
-46.8%
Conversion, latest week
0.2%
Market size, estimated
£50Ka year
Peak month
November3.3× the quietest month
Top search term
vertical radiator42K searches a year

02 · Price

A sale here is worth £95.22.

Listings sell for £95.22 on average, from £28.06 to £180.02. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £95.22 that is £0 to £10K a year per listing.

Average price
£95.22inside the $15 to $100 sweet spot
Price range
£28.06–£180.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 49% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #132 within Building Supplies. It carries 366 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
49%
Out of stock, average day
6.8%
Average rank
#132in Building Supplies
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
366per listing
Listings tracked
92

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Radiators products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

26

Top-5 brand share

70%

Top 20: 97%

Top-5 click share

24%

Top 20: 55%

Open market

26%

  • NRG22%
  • ELEGANT19%
  • DuraTherm17%
  • Hester Rey7%
  • SKY BATHROOM5%
  • simple bathrooms4%

Demand

Radiators search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 3.3×

Search terms

Top Radiators search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vertical radiator42K/yr
  • radiators wall mounted23K/yr
  • column radiators19K/yr
  • radiators vertical11K/yr
  • central heating radiators13K/yr
  • designer radiator9K/yr
  • storage heater20K/yr
  • grey radiator10K/yr
  • vertical radiators9K/yr
  • column radiator9K/yr

Reviews and returns

What reviews say buyers love and hate about Radiators

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%+0.25

Not yet fitted

Its small

Small

Durability11%−0.06

Broken after a few uses

Failed after a year

Im not convinced itll last all that long

Leak-Proof10%

One of the panels started to leak 2 months after being fitted

radiator leaking under 4 years old

Quality-Overall8%+1.58

Usual poor quality heater from abroad

the included spirit level is very poor quality

Poor quality

Eco Friendliness7%−0.04

Not Eco Friendly

Love

Quality-Overall23%+1.58

Good quality, easy to install and very efficient

Good quality

Looks very well made made

Value For Money17%+1.55

a good price

Value for money

Well worth the money spent

Assembly/Installation12%+0.72

Easy to install

It is easy to put up

Looks great once installed

Design-Overall9%+0.23

Pleased with how it looks

Sleek, Very Nice Looking and Quality

Looks lovely in my bathroom

Noise Level7%−0.02

NO noise

Hot and quiet

very quiet too

Return

2.5% Return rate 63% Fixable by listing

Size-Overall35%▄▄▇▇▅█

Not yet fitted

Its small

Small

Color16%▇█▄▁▄▄
Defective Material/Parts9%▇▃▅▇█▁
Functionality-Overall6%▃▁▂▅▄█
Weight Heavy5%▃▅▅█▃▁

FAQ

Common Radiators questions

Answered from the same tracked data.