Is radiators profitable to sell on Amazon United Kingdom?

The niche generates £50K/yr across 92 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -46.8%. Flapen's verdict: Skip it (41/100).

How competitive is the radiators niche?

25 brands and 26 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in radiators?

Top complaints mined from reviews: Size-Overall, Durability, Leak-Proof. The return rate is 2.5%.

When does demand for radiators peak?

Demand peaks in Jan–Oct–Nov; the busiest month runs 3.3× the quietest.

What does it cost to enter the radiators niche?

Listings span £28.06–£180.02; the average listing price is £95.22 (sweet spot $15–$100). The average incumbent carries 366 reviews — the moat a new listing must climb.

radiators

Skip it

Soft demand (-46.8% this quarter) — this niche doesn't clear our bar today.

Competition

Great24%

top-5 click share — an open shelf

Review moat

Great365.64

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£95.22

avg listing price — sweet spot $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Price range

Okay£28.06–£180.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£50K

£50K/yr · 229K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-46.8%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, radiators is a £50K/yr Amazon United Kingdom market (229K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 41/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

radiators market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: £95K–£119K; units × avg price
Conversion rate: 0.2%
Avg BSR: #132
Page quality: 0%
Prime: 49%
Sponsored: 92%
Out of stock: 6.8%
Avg brand age: 61 months
Avg seller age: 181 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

Top-5 brand share

70%

Top 20: 97%

Top-5 click share

24%

Top 20: 55%

Open market

26%

NRG22%
ELEGANT19%
DuraTherm17%
Hester Rey7%
SKY BATHROOM5%
simple bathrooms4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -46.8% search growth over the last 90 days.

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 3.3×

Open Trend

Top radiators search terms

vertical radiator42K/yr -40.9%0.4% conv.
radiators wall mounted23K/yr -47.1%0.3% conv.
column radiators19K/yr -37.9%0.3% conv.
radiators vertical11K/yr -55.5%0.7% conv.
central heating radiators13K/yr -54.0%0.2% conv.
designer radiator9K/yr -50.1%0.2% conv.
storage heater20K/yr -63.1%0.0% conv.
grey radiator10K/yr -46.8%0.3% conv.
vertical radiators9K/yr -34.1%0.4% conv.
column radiator9K/yr -53.0%0.4% conv.

All search terms

Top radiators products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DuraTherm 1800 x 452mm Anthracite Grey Vertical Designer Radiator Single Column Flat Panel Modern Central Heating Panels Bathroom Radiators

DuraTherm£91.194.6★1,306 rev

ELEGANT 1800 x 452 mm Anthracite Vertical Column Radiator Flat Radiator Panel Bathroom Designer Single

ELEGANT£96.714.6★1,297 rev

NRG White Oval Radiator Vertical 1800x354mm Single Panel Central Heating

NRG£64.794.6★338 rev

Traditional 2 Column Radiator Cast Iron Style Horizontal White Colour Classic Design (600mm x 830mm 2 Column)

Hester Rey£95.234.8★60 rev

NRG Column Radiator Anthracite 1800x470mm Double Cast Iron Rads

NRG£128.784.7★106 rev

Newest

by launch date

Milano Compact White Type 22 Horizontal Double Panel Convector Radiator - 600mm x 800mm

Milano£87.57164 rev

1w ago

Simple Bathroom 1600×408mm Vertical Panel Designer Radiator Anthracite Single Flat Panel Central Heating Radiators

simple bathrooms£57.743 rev

1y ago

Vertical Oval Column Radiator White 1600x236mm Single panel for Bathroom/Hall/Kitchen Central heating Radiator

simple bathrooms£39.6318 rev

1y ago

NRG White Oval Radiator Horizontal 600x1593mm Double Panel Central Heating

NRG£180.02338 rev

2y ago

Oval Column Radiator 600mm x 600mm Modern Designer Double Panel Central Heating Heater Matt Anthracite Grey Carbon Steel Horizontal Kitchen Living Room FREE Cleaning Brush Fixing Kit & Brackets

Monster Shop£76.9281 rev

2y ago

What buyers say about radiators

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Good quality, easy to install and very efficient”

Value For Money17%

“a good price”

Assembly/Installation12%

“Easy to install”

Design-Overall9%

“Pleased with how it looks”

Noise Level7%

“NO noise”

Size-Overall7%

“looks fabulous now fitted”

Remote Control3%

“Now onto the important stuff - it is very easy to control using either the controls on the heater”

Ease Of Use3%

“Ease of use”

Stitch/Finish/Polish2%

“Finish was good”

Advertised Vs Actual Product2%

“Excellent as expected”

What buyers complain about

Size-Overall13%

“Not yet fitted”

Durability11%

“Broken after a few uses”

Leak-Proof10%

“One of the panels started to leak 2 months after being fitted”

Quality-Overall8%

“Usual poor quality heater from abroad”

Eco Friendliness7%

“Not Eco Friendly”

Strength7%

“not very powerful”

Noise Level4%

“It does make a loud bang every now”

Advertised Vs Actual Product3%

“Bad description and poor pictures”

Rusts/Corrodes3%

“got significant rust at some of the joints”

Compatibility-Overall3%

“Not suitable for Bathroom fitting”

Top return reasons

Size-Overall35%

Color16%

Defective Material/Parts9%

Functionality-Overall6%

Weight Heavy5%

Noise Level5%

Socket/Port/Plug2%

Assembly/Installation2%