- Flapen Score
- 41 / 100Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 4941
- Market size
- £50K/yr229K searches / yr
- 90-day growth
- -46.8%search demand this quarter
- Competition
- 24%top-5 click share · 25 brands · 26 sellers
Flapen Score
Radiators against its category
The dotted line is the DIY & Tools average. Past it, Radiators is stronger. Inside it, weaker.
Market
The Radiators market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Radiators 229K times last year and spent an estimated £50K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -46.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 229K
- Growth, 90 days vs prior 90
- -46.8%
- Conversion, latest week
- 0.2%
- Market size, estimated
- £50Ka year
- Peak month
- November3.3× the quietest month
- Top search term
- vertical radiator42K searches a year
02 · Price
A sale here is worth £95.22.
Listings sell for £95.22 on average, from £28.06 to £180.02. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £95.22 that is £0 to £10K a year per listing.
- Average price
- £95.22inside the $15 to $100 sweet spot
- Price range
- £28.06–£180.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£10K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 49% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #132 within Building Supplies. It carries 366 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 49%
- Out of stock, average day
- 6.8%
- Average rank
- #132in Building Supplies
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 366per listing
- Listings tracked
- 92
04 · Newcomers
0 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 11
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Radiators products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DuraTherm 1800 x 452mm Anthracite Grey Vertical Designer Radiator Single Column Flat Panel Modern Central Heating Panels Bathroom Radiators
- Price
- £91.19
- Rating
- 4.6/5
- Reviews
- 1,306
- Age
- 6y ago

ELEGANT 1800 x 452 mm Anthracite Vertical Column Radiator Flat Radiator Panel Bathroom Designer Single
- Price
- £96.71
- Rating
- 4.6/5
- Reviews
- 1,297
- Age
- 9y ago

NRG White Oval Radiator Vertical 1800x354mm Single Panel Central Heating
- Price
- £64.79
- Rating
- 4.6/5
- Reviews
- 338
- Age
- 9y ago

Traditional 2 Column Radiator Cast Iron Style Horizontal White Colour Classic Design (600mm x 830mm 2 Column)
- Price
- £95.23
- Rating
- 4.8/5
- Reviews
- 60
- Age
- 2y ago

NRG Column Radiator Anthracite 1800x470mm Double Cast Iron Rads
- Price
- £128.78
- Rating
- 4.7/5
- Reviews
- 106
- Age
- 3y ago
Trending
estimated 90-day click momentum
DuraTherm 1800 x 452mm White Vertical Designer Radiator Single Column Flat Panel Modern Central Heating Panels Bathroom Radiators
- Price
- £91.81
- Rating
- 4.6/5
- Reviews
- 1,306
- Age
- 6y ago

Simple Bathroom 1600×408mm Vertical Panel Designer Radiator Anthracite Single Flat Panel Central Heating Radiators
- Price
- £57.74
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Oval Column Radiator 600mm x 600mm Modern Designer Double Panel Central Heating Heater Matt Anthracite Grey Carbon Steel Horizontal Kitchen Living Room FREE Cleaning Brush Fixing Kit & Brackets
- Price
- £76.92
- Rating
- 4.6/5
- Reviews
- 81
- Age
- 2y ago

Vertical Oval Column Radiator White 1600x236mm Single panel for Bathroom/Hall/Kitchen Central heating Radiator
- Price
- £39.63
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 1y ago

White Radiator Traditional 3 Column Radiator Horizontal Radiators Cast Iron Style 600x605mm Central Heating Interior Design
- Price
- £76.36
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 5y ago
Newest
by launch date
Milano Compact White Type 22 Horizontal Double Panel Convector Radiator - 600mm x 800mm
- Price
- £87.57
- Rating
- 4.4/5
- Reviews
- 164
- Age
- 1w ago

Simple Bathroom 1600×408mm Vertical Panel Designer Radiator Anthracite Single Flat Panel Central Heating Radiators
- Price
- £57.74
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Vertical Oval Column Radiator White 1600x236mm Single panel for Bathroom/Hall/Kitchen Central heating Radiator
- Price
- £39.63
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 1y ago

NRG White Oval Radiator Horizontal 600x1593mm Double Panel Central Heating
- Price
- £180.02
- Rating
- 4.6/5
- Reviews
- 338
- Age
- 2y ago

Oval Column Radiator 600mm x 600mm Modern Designer Double Panel Central Heating Heater Matt Anthracite Grey Carbon Steel Horizontal Kitchen Living Room FREE Cleaning Brush Fixing Kit & Brackets
- Price
- £76.92
- Rating
- 4.6/5
- Reviews
- 81
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.
Brands
25 falling
Sellers
26
Est. top-5 brand share
70%
Top 20: 97%
Est. top-5 click share
24%
Top 20: 55%
Open market
26%
- NRG22%
- ELEGANT19%
- DuraTherm17%
- Hester Rey7%
- SKY BATHROOM5%
- simple bathrooms4%
Demand
Radiators search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 3.3×
Search terms
Top Radiators search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vertical radiator42K/yr
- radiators wall mounted23K/yr
- column radiators19K/yr
- radiators vertical11K/yr
- central heating radiators13K/yr
- designer radiator9K/yr
- storage heater20K/yr
- grey radiator10K/yr
- vertical radiators9K/yr
- column radiator9K/yr
Reviews and returns
What reviews say buyers love and hate about Radiators
We read the reviews and the return reasons for every product selling here.
“Not yet fitted”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Radiators questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








