Radiator Towel Rail
FailShoppers spend only $34K a year here, so Radiator Towel Rail is a Fail.
- Flapen Score
- 45 / 100Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 4945
- Market size
- £34K/yr149K searches / yr
- 90-day growth
- -33.2%search demand this quarter
- Competition
- 57%top-5 click share · 18 brands · 29 sellers
Flapen Score
Radiator Towel Rail against its category
The dotted line is the DIY & Tools average. Past it, Radiator Towel Rail is stronger. Inside it, weaker.
Market
The Radiator Towel Rail market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Radiator Towel Rail 149K times last year and spent an estimated £34K. The top 5 brands take 61% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
2.4% of searches ended in a purchase last week.
Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.
- Searches, last 12 months
- 149K
- Growth, 90 days vs prior 90
- -33.2%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £34Ka year
- Peak month
- October2.2× the quietest month
- Top search term
- radiator towel rail58K searches a year
02 · Price
A sale here is worth £9.23.
Listings sell for £9.23 on average, from £4.40 to £17.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.23 that is £923 to £2K a year per listing.
- Average price
- £9.23under the $15 to $100 sweet spot
- Price range
- £4.40–£17.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £923–£2K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #153 within Bathroom Hardware. It carries 208 reviews at 4.05 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 67%
- Out of stock, average day
- 13.2%
- Average rank
- #153in Bathroom Hardware
- Average rating
- 4.05 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 208per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Radiator Towel Rail products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Over Radiator Airer Indoor Clothes Dryer & Towel Rack White Pack of 2
- Price
- £9.12
- Rating
- 3.7/5
- Reviews
- 616
- Age
- 14y ago

2Pcs Radiator Towel Rail Extendable Towel Rail Silver Finish Towel Holder for Bathroom Storage Versatile Towel Rack for Space Saving Organisation
- Price
- £8.45
- Rating
- 3.3/5
- Reviews
- 12
- Age
- 4mo ago

Beldray Over Radiator Airer Set 2 Pack Extendable Drying Racks 46 Cm
- Price
- £7.27
- Rating
- 3.9/5
- Reviews
- 76
- Age
- 1y ago

Taylor & Brown Set of 2 Chrome Twin Radiator Heater Indoor Clothes Airer Dryer Laundry Towel Rail Rack Hanger Holder Horse Stand Bar Space Saving 2 Pack
- Price
- £9.93
- Rating
- 4.0/5
- Reviews
- 644
- Age
- 9y ago

Delfinware Radiator Airer Strong Plastic Coated Steel Hanging Rail for Drying Clothes and Towels Fits Most Radiators Made in the UK (Black Small - 37.5cm wide - 2 Bar)
- Price
- £7.34
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 9mo ago
Trending
90-day click momentum
2PCS Over Door Towel Rail Radiator Towel Rail Kitchen Towel Rail Radiator Towel Rail Hanger Extendable Towel Holder for Kitchen and Bathroom No-Drill Installation Space-Saving Storage Solution
- Price
- £7.59
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Delfinware Radiator Airer Strong Plastic Coated Steel Hanging Rail for Drying Clothes and Towels Fits Most Radiators Made in the UK (White Small - 37.5cm wide - 2 Bar)
- Price
- £7.38
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 9mo ago

HomlyPro Pack of 1 Radiator Clothes Airer 5 Bar Folding Drying Rack with Adjustable Arms Space Saving Steel Laundry Dryer for Towels & Garments Over Door Bath Towel Rail Indoor Hanging Solution
- Price
- £4.40
- Rating
- 3.9/5
- Reviews
- 36
- Age
- 4mo ago

No Drilling Towel Rail Over Door Adjustable Length Design Towel Rail Radiator Over Door Towel Rail for Saving Urban Apartments Kitchen and Bathroom Storage (Silver)
- Price
- £7.56
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Delfinware Radiator Airer Strong Plastic Coated Steel Hanging Rail for Drying Clothes and Towels Fits Most Radiators Made in the UK (Black Small - 37.5cm wide - 2 Bar)
- Price
- £7.34
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 9mo ago
Newest
by launch date
No Drilling Towel Rail Over Door Adjustable Length Design Towel Rail Radiator Over Door Towel Rail for Saving Urban Apartments Kitchen and Bathroom Storage (Silver)
- Price
- £7.56
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

2PCS Over Door Towel Rail Radiator Towel Rail Kitchen Towel Rail Radiator Towel Rail Hanger Extendable Towel Holder for Kitchen and Bathroom No-Drill Installation Space-Saving Storage Solution
- Price
- £7.59
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

2Pcs Radiator Towel Rail Extendable Towel Rail Silver Finish Towel Holder for Bathroom Storage Versatile Towel Rack for Space Saving Organisation
- Price
- £8.45
- Rating
- 3.3/5
- Reviews
- 12
- Age
- 4mo ago

HomlyPro Pack of 1 Radiator Clothes Airer 5 Bar Folding Drying Rack with Adjustable Arms Space Saving Steel Laundry Dryer for Towels & Garments Over Door Bath Towel Rail Indoor Hanging Solution
- Price
- £4.40
- Rating
- 3.9/5
- Reviews
- 36
- Age
- 4mo ago

Delfinware Radiator Airer Strong Plastic Coated Steel Hanging Rail for Drying Clothes and Towels Fits Most Radiators Made in the UK (Black Small - 37.5cm wide - 2 Bar)
- Price
- £7.34
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
29
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
57%
Top 20: 99%
Open market
33%
- Home Flair21%
- DNTHYRIN12%
- Delfinware11%
- Beldray9%
- Taylor & Brown8%
- Vivo Technologies6%
Demand
Radiator Towel Rail search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.2×
Search terms
Top Radiator Towel Rail search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- radiator towel rail58K/yr
- over radiator towel rail48K/yr
- radiator towel rail hanger23K/yr
- towel rail for radiator9K/yr
- radiator towel rack6K/yr
- radiator rail5K/yr
Reviews and returns
What reviews say buyers love and hate about Radiator Towel Rail
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Quite small
it wouldnt fit
Slightly shorter than anticipated
Not very sturdy
Flimsy
Very flimsy
Utter rubbish
you get what you pay for with the rail quality
Not good quality
Bit difficult to assemble
Unable to assemble terrible design
Over complicated assembly for such a simple item
Not suitable for thick clothing
Too thick to fit on my radiators
It is so thin and cheaply made, it never stood a chance with amazon delivery drivers
Love
It is a good-quality piece with a robust build
It's reasonable quality for the price
Excellent product
Good value for money
Very good for the price
Worth the price
Fitted perfectly
it was easy enough to fit
Radiator fitting
Easy To Use
it was easy enough to fit
Overall Im finding it really handy
Does what it needs to
Exactly what I wanted
Exactly as described
Return
1.1% Return rate 62% Fixable by listing
Quite small
it wouldnt fit
Slightly shorter than anticipated
Utter rubbish
you get what you pay for with the rail quality
Not good quality
Not very sturdy
Flimsy
Very flimsy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Radiator Towel Rail questions
Answered from the same tracked data.








