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Radiator Spray Paint

Fail

Shoppers spend only $52K a year here, so Radiator Spray Paint is a Fail.

Flapen Score
40
40 / 100
Ranks 1,848 of 2,225 DIY & Tools niches · −9 vs the category median of 49
Market size
£52K/yr46K searches / yr
90-day growth
-21.8%search demand this quarter
Competition
75%top-5 click share · 8 brands · 36 sellers

Flapen Score

Radiator Spray Paint against its category

The dotted line is the DIY & Tools average. Past it, Radiator Spray Paint is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Radiator Spray Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Radiator Spray Paint 46K times last year and spent an estimated £52K. The top 5 brands take 93% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

11.0% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-21.8%
Conversion, latest week
11.0%
Market size, estimated
£52Ka year
Top search term
radiator spray paint18K searches a year

02 · Price

A sale here is worth £10.25.

Listings sell for £10.25 on average, from £6.26 to £17.02. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £10.25 that is £3K to £5K a year per listing.

Average price
£10.25under the $15 to $100 sweet spot
Price range
£6.26–£17.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #345 within Painting Supplies, Tools & Wall Treatments. It carries 819 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
85%
Out of stock, average day
5.5%
Average rank
#345in Painting Supplies, Tools & Wall Treatments
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
819per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Radiator Spray Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

36

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

4%

  • Hammerite35%
  • Polar Specialist Coatings28%
  • HitlineUK16%
  • Rust-Oleum10%
  • Classic Signature4%
  • Pro-Kleen3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Radiator Spray Paint search demand

Weekly searches over the year. Pick a range.

800600May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Search terms

Top Radiator Spray Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • radiator spray paint18K/yr
  • radiator spray paint white16K/yr
  • white radiator spray paint4K/yr
  • radiator paint spray5K/yr
  • radiator spray3K/yr

Reviews and returns

What reviews say buyers love and hate about Radiator Spray Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality21%−0.15

Not a good paint

all the paint is flaking off

carrier rather than paint

Spray/Flow15%+1.29

The spray didnt work at all

the spray nozzle wasn't working properly

Spray cans

Color14%−0.15

Comes out off-white

at first then colour doesn't look like it matches

Not White

Quality-Overall8%

Very poor performance

Poor quality

Absolute rubbish

Ease Of Use6%+0.39

can't use it

then you struggle to get it unblocked despite following instructions

Love

Spray/Flow22%+1.29

the spray pattern felt consistent

Great spray

Quick spray and looks good

Paint Quality15%−0.15

After cleaning and lightly sanding the surface, the paint went on evenly with no issues

Paint went on well very happy with colour

good paint,great finish on radiator very happy many thanks

Ease Of Use9%+0.39

easy to use

Covers well & Easy to Apply

Easy rattle can

Value For Money8%+0.42

Great value and covered all areas perfectly

Good price

decent price

Advertised Vs Actual Product8%+0.60

Does the job

Just what I needed

Just what we needed

Return

0.8% Return rate 33% Fixable by listing

Spray/Flow31%▅▃█▄▆▃

The spray didnt work at all

the spray nozzle wasn't working properly

Spray cans

Color29%▅▄▃█▄▇

Comes out off-white

at first then colour doesn't look like it matches

Not White

Paint Quality16%▁█▃▅▅▃

Not a good paint

all the paint is flaking off

carrier rather than paint

Functionality-Overall4%▄█▆▁▆▇
Defective Material/Parts3%▁▇█▁█▅

FAQ

Common Radiator Spray Paint questions

Answered from the same tracked data.