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Radiator Reflector Panels

Fail

Demand is soft, at -61.9% this quarter, so Radiator Reflector Panels is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£259K/yr419K searches / yr
90-day growth
-61.9%search demand this quarter
Competition
52%top-5 click share · 14 brands · 27 sellers

Flapen Score

Radiator Reflector Panels against its category

The dotted line is the DIY & Tools average. Past it, Radiator Reflector Panels is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Radiator Reflector Panels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Radiator Reflector Panels 419K times last year and spent an estimated £259K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 419K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -61.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £259K a year.

Searches, last 12 months
419K
Growth, 90 days vs prior 90
-61.9%
Conversion, latest week
5.0%
Market size, estimated
£259Ka year
Peak month
January36.2× the quietest month
Top search term
heat reflective sheet11K searches a year

02 · Price

A sale here is worth £12.31.

Listings sell for £12.31 on average, from £7.24 to £22.25. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £12.31 that is £18K to £25K a year per listing.

Average price
£12.31under the $15 to $100 sweet spot
Price range
£7.24–£22.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£18K–£25K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #56 within Building Supplies. It carries 1,611 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
61%
Out of stock, average day
8.1%
Average rank
#56in Building Supplies
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,611per listing
Listings tracked
23

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Radiator Reflector Panels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£39K£52K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

27

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

20%

  • Fabian Clarke London36%
  • BLOSTM17%
  • volila13%
  • Orange packaging5%
  • Generic4%
  • Haltons4%

Demand

Radiator Reflector Panels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 36.2×

Search terms

Top Radiator Reflector Panels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heat reflective sheet11K/yr
  • radi21K/yr
  • radiator foil106K/yr
  • radiator foil reflector roll45K/yr
  • radiator reflector foil59K/yr
  • radiator insulation foil reflector19K/yr
  • radiator reflector panels34K/yr
  • radiator heat reflector foil7K/yr
  • radiator reflector22K/yr
  • radiator heat deflector15K/yr

Reviews and returns

What reviews say buyers love and hate about Radiator Reflector Panels

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness30%−0.16

need more adhesive

Adhesive is not very strong

the adhesive pads are rubbish

Thickness9%−0.13

I would rather have bought one thick piece of material in the first place

I expected the product to be slightly thicker

a little thinner than expected

Value For Money9%+0.33

I felt that it should be substantially cheaper than that

Didn't cost a lot but it was wasted money

Not worth the money

Size-Overall4%+0.45

Needs two people to fit

Mine were very long

looks and feels very good not yet fitted

Functionality-Overall4%−0.06

It dont work trust me

Does not work as it should

unsure it works

Love

Quality-Overall17%+0.36

Top quality and very easy to cut

Very good quality item which was easy to cut to size

Excellent quality

Size-Overall14%+0.45

Easy fit

Easy to fit

Fitment is simple

Ease Of Use13%+1.64

Easy to use

Easy to apply

easy to handle

Value For Money13%+0.33

Money well spent

fair price

Money well spent

Advertised Vs Actual Product12%+0.29

As advertised

As described

Just what I wanted

Return

0.4% Return rate 42% Fixable by listing

Size-Overall34%▅▃▄▅█▅

Needs two people to fit

Mine were very long

looks and feels very good not yet fitted

Functionality-Overall11%▆█▄▁▁▂

It dont work trust me

Does not work as it should

unsure it works

Quality-Overall11%▄█▁▁▄▅
Compatibility-Overall8%█▄▁▁▅█
Thin5%▂▁▁▁▄█

FAQ

Common Radiator Reflector Panels questions

Answered from the same tracked data.