Radiator Paint
FailPrices span $3.94–$13.76, mostly outside the sweet spot, so Radiator Paint is a Fail.
- Flapen Score
- 41 / 100Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 4941
- Market size
- £262K/yr361K searches / yr
- 90-day growth
- -22.4%search demand this quarter
- Competition
- 67%top-5 click share · 7 brands · 59 sellers
Flapen Score
Radiator Paint against its category
The dotted line is the DIY & Tools average. Past it, Radiator Paint is stronger. Inside it, weaker.
Market
The Radiator Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Radiator Paint 361K times last year and spent an estimated £262K. The top 5 brands take 96% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £262K a year.
- Searches, last 12 months
- 361K
- Growth, 90 days vs prior 90
- -22.4%
- Conversion, latest week
- 8.3%
- Market size, estimated
- £262Ka year
- Peak month
- September1.7× the quietest month
- Top search term
- radiator paint283K searches a year
02 · Price
A sale here is worth £8.75.
Listings sell for £8.75 on average, from £3.94 to £13.76. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £8.75 that is £11K to £13K a year per listing.
- Average price
- £8.75under the $15 to $100 sweet spot
- Price range
- £3.94–£13.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £11K–£13K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #56 within Painting Supplies, Tools & Wall Treatments. It carries 3,024 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 85%
- Out of stock, average day
- 9.2%
- Average rank
- #56in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,024per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Radiator Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
RUSTINS Quick Drying Radiator Enamel Satin 250ml Durable Long-Lasting Finish for Radiators That Stands the Test of Time
- Price
- £6.38
- Rating
- 4.5/5
- Reviews
- 8,837
- Age
- 19y ago
Johnstones - Wood & Metal Paint - Satin Finish - Brilliant White - 750ml - Water Based - Non Drip & Quick Drying - Radiator Paint - Low Odour - Dry in 1-2 Hours - 8m2 Coverage per Litre
- Price
- £8.53
- Rating
- 4.6/5
- Reviews
- 2,613
- Age
- 16y ago
RUSTINS Quick Drying Radiator Enamel Satin 500ml Durable Long-Lasting Finish for Radiators That Stands the Test of Time
- Price
- £10.47
- Rating
- 4.5/5
- Reviews
- 8,837
- Age
- 19y ago
151 Coatings Radiator Enamel 180ml White Gloss (388916)
- Price
- £3.94
- Rating
- 4.3/5
- Reviews
- 829
- Age
- 11y ago
Polar Radiator Spray Paint - 400ml White - 3-in-1 Primer Under- & Topcoat - Heat Resistant up to 170C - For Radiators Hot Pipes & Towel Rails - Gloss Finish
- Price
- £9.69
- Rating
- 4.3/5
- Reviews
- 2,128
- Age
- 4y ago
Trending
estimated 90-day click momentum
Polar Radiator Spray Paint - 400ml White - 3-in-1 Primer Under- & Topcoat - Heat Resistant up to 170C - For Radiators Hot Pipes & Towel Rails - Satin Finish
- Price
- £9.75
- Rating
- 4.3/5
- Reviews
- 2,128
- Age
- 3y ago
Polar Radiator Spray Paint - 2 x 400ml White - 3-in-1 Primer Under- & Topcoat - Heat Resistant up to 170C - For Radiators Hot Pipes & Towel Rails - Gloss Finish
- Price
- £13.76
- Rating
- 4.3/5
- Reviews
- 2,128
- Age
- 5y ago
RUSTINS Quick Drying Radiator Enamel Satin 500ml Durable Long-Lasting Finish for Radiators That Stands the Test of Time
- Price
- £10.47
- Rating
- 4.5/5
- Reviews
- 8,837
- Age
- 19y ago
RUSTINS Quick Drying Radiator Enamel Satin 250ml Durable Long-Lasting Finish for Radiators That Stands the Test of Time
- Price
- £6.38
- Rating
- 4.5/5
- Reviews
- 8,837
- Age
- 19y ago
VARNOX White Gloss Radiator Enamel Paint 300ml Heat-Resistant Hard-Wearing Metal Paint for Radiators Pipes & Heaters Durable High-Gloss Finish (1PCS)
- Price
- £7.89
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 7mo ago
Newest
by launch dateVARNOX White Gloss Radiator Enamel Paint 300ml Heat-Resistant Hard-Wearing Metal Paint for Radiators Pipes & Heaters Durable High-Gloss Finish (1PCS)
- Price
- £7.89
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 7mo ago
HitlineUK 3 X 400ML RADIATOR PAINT - WHITE QUICK DRYING HEAT RESISTANT ENAMEL COATING AEROSOL
- Price
- £10.83
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 1y ago
Polar Radiator Spray Paint - 400ml White - 3-in-1 Primer Under- & Topcoat - Heat Resistant up to 170C - For Radiators Hot Pipes & Towel Rails - Satin Finish
- Price
- £9.75
- Rating
- 4.3/5
- Reviews
- 2,128
- Age
- 3y ago
Polar Radiator Spray Paint - 400ml White - 3-in-1 Primer Under- & Topcoat - Heat Resistant up to 170C - For Radiators Hot Pipes & Towel Rails - Gloss Finish
- Price
- £9.69
- Rating
- 4.3/5
- Reviews
- 2,128
- Age
- 4y ago
Polar Radiator Spray Paint - 2 x 400ml White - 3-in-1 Primer Under- & Topcoat - Heat Resistant up to 170C - For Radiators Hot Pipes & Towel Rails - Gloss Finish
- Price
- £13.76
- Rating
- 4.3/5
- Reviews
- 2,128
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
59
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
2%
- RUSTINS51%
- Polar Specialist Coatings17%
- Johnstone's12%
- Hammerite9%
- 1517%
- VARNOX2%
- Open — no brand owns it (1 brand, 2%)
Demand
Radiator Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Radiator Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- radiator paint283K/yr
- white radiator paint33K/yr
- radiator paint white39K/yr
- radiator enamel paint white4K/yr
- radiator heat resistant paint3K/yr
Reviews and returns
What reviews say buyers love and hate about Radiator Paint
We read the reviews and the return reasons for every product selling here.
“Poor quality paint, poor coverage”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Radiator Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data