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Quooker Water Filter Cartridge

Fail

The top 5 brands take 100% of clicks, so Quooker Water Filter Cartridge is a Fail.

Flapen Score
39
39 / 100
Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 49
Market size
£33K/yr31K searches / yr
90-day growth
+15.8%search demand this quarter
Competition
93%top-5 click share · 5 brands · 8 sellers

Flapen Score

Quooker Water Filter Cartridge against its category

The dotted line is the DIY & Tools average. Past it, Quooker Water Filter Cartridge is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Quooker Water Filter Cartridge market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Quooker Water Filter Cartridge 31K times last year and spent an estimated £33K. All 5 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+15.8%
Conversion, latest week
2.3%
Market size, estimated
£33Ka year
Top search term
quooker water filter cartridge22K searches a year

02 · Price

A sale here is worth £47.19.

Listings sell for £47.19 on average, from £20.09 to £77.85. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At £47.19 that is £5K to £12K a year per listing.

Average price
£47.19inside the $15 to $100 sweet spot
Price range
£20.09–£77.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
£5K–£12K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #273 within Kitchen & Bath Fixtures. It carries 173 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#273in Kitchen & Bath Fixtures
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
173per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Quooker Water Filter Cartridge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£27K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • SPRINGCLEAR72%
  • LAXARA13%
  • YAMATARO8%
  • ZoneKing5%
  • Qettle3%

Demand

Quooker Water Filter Cartridge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 8 of 12 months tracked

Search terms

Top Quooker Water Filter Cartridge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • quooker water filter cartridge22K/yr
  • quooker cold water filter cartridge2K/yr
  • quooker filter3K/yr
  • quooker water filter2K/yr
  • quooker filter cartridge1K/yr

Reviews and returns

What reviews say buyers love and hate about Quooker Water Filter Cartridge

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof25%

actually it came with its own adapter however this leaked so had to throw the unit away

I tried this one and had a massive leak, instantly

Wrong fit and leaked water

Compatibility-Overall17%−0.03

NOT COMPATIBLE WITH QUOOKER

Filtration17%−0.08

cannot keep climbing into cupboard under sink every time want filtered water

No way to message the seller to ask for a replacement as someone else had the same issue which resolved by swapping filters

Value For Money8%+2.13

This filter was so much cheaper than the original quooker filter

Functionality-Overall8%−0.06

Does not work

Love

Value For Money33%+2.13

Also a bit cheaper

Good valued alternative

Ok for the price

Quality-Overall18%+1.57

Good Quality filter

of a good quality

Good product

Size-Overall13%−0.11

an exact fit

Easy to fit

Fitted under sink

Assembly/Installation10%+0.81

so easy to install

Compatibility-Overall10%−0.03

100% Compatible with Quooker

Return

0.9% Return rate 41% Fixable by listing

Size-Overall36%▅▄█▇▆▇

Wrong fit and leaked water

Compatibility-Overall32%█▅▅▅▆▄

NOT COMPATIBLE WITH QUOOKER

Filtration9%▃█▅▂▆▅

cannot keep climbing into cupboard under sink every time want filtered water

No way to message the seller to ask for a replacement as someone else had the same issue which resolved by swapping filters

Functionality-Overall5%▁▅▁█▁▁

Does not work

Advertised Vs Actual Product4%▇█▁▁█▅

FAQ

Common Quooker Water Filter Cartridge questions

Answered from the same tracked data.