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Qettle Filter Cartridge

Fail

The top 5 products take 100% of clicks, so Qettle Filter Cartridge is a Fail.

Flapen Score
46
46 / 100
Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 49
Market size
£95K/yr22K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
100%top-5 click share · 4 brands · 5 sellers

Flapen Score

Qettle Filter Cartridge against its category

The dotted line is the DIY & Tools average. Past it, Qettle Filter Cartridge is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Qettle Filter Cartridge market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Qettle Filter Cartridge 22K times last year and spent an estimated £95K. All 4 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

19.9% of searches ended in a purchase last week.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
19.9%
Market size, estimated
£95Ka year
Peak month
September1.3× the quietest month
Top search term
qettle filter cartridge15K searches a year

02 · Price

A sale here is worth £21.68.

Listings sell for £21.68 on average, from £18.81 to £28.62. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 750 to 1,000 of them. At £21.68 that is £16K to £22K a year per listing.

Average price
£21.68inside the $15 to $100 sweet spot
Price range
£18.81–£28.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
750–1,000
Revenue per listing a year
£16K–£22K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #124 within Kitchen & Bath Fixtures. It carries 245 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#124in Kitchen & Bath Fixtures
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
245per listing
Listings tracked
4

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Qettle Filter Cartridge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£14K£29K£43K£57K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Qettle54%
  • ZoneKing20%
  • The Fresh Water Filter Company17%
  • HOMNATURE9%
  • Open — no brand owns it (0%)

Demand

Qettle Filter Cartridge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Qettle Filter Cartridge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • qettle filter cartridge15K/yr
  • qettle filter5K/yr
  • qettle filter cartridge q082K/yr

Reviews and returns

What reviews say buyers love and hate about Qettle Filter Cartridge

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Compatibility-Overall50%−0.11
Leak-Proof50%

I tried this one and had a massive leak, instantly

Love

Value For Money24%+1.27

Good Value

Good valued alternative

Value for money

Size-Overall23%+1.22

Right size and fitted well

Easy to fit

The nozzle fits perfectly

Quality-Overall19%+0.97

good quality

It feels like a good quality alternative to the branded versions

Quality

Filtration11%+0.49

Great replacement filter option, exact replacement, easy to fit and good value

water filter works well

Freshwater Replacement Filter, Great Price

Ease Of Use7%+0.30

Quick and easy

The quettle qo8 water filtercartridge is easy to use

Easy

Return

0.3% Return rate 27% Fixable by listing

Size-Overall27%▆▁█▆▁▆
Filtration23%▁█▄▁▄▃
Compatibility-Overall18%▁█▁██▆
Leak-Proof12%▁▁▂▁█▄

I tried this one and had a massive leak, instantly

Maintenance And Repair3%█▁▁▁▁▁

FAQ

Common Qettle Filter Cartridge questions

Answered from the same tracked data.