pva glue
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($2.07–$16.60) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Market size
Good£610K£610K/yr · 607K searches
Review moat
Good1,423.68avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.42avg listing price — sweet spot $15–$100
Growth
Bad-21.8%90-day search growth — must beat 0% to launch
Price range
Bad£2.07–£16.60cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pva glue is a £610K/yr Amazon United Kingdom market (607K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
pva glue market data
- Units sold / yr
- 100K–125K
- avg 3,000–4,000/product
- Revenue / yr
- £642K–£803K
- units × avg price
- Conversion rate
- 15.7%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 6.2%
- Avg brand age
- 61 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
73
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
18%
- Baker Ross29%
- scola19%
- Bostik14%
- Galt8%
- Amazon Basics7%
- Craft Planet5%
- Open — no brand owns it (8 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top pva glue search terms
- pva glue438K/yr
- pva glue for crafting102K/yr
- white glue15K/yr
- glue pva12K/yr
- school glue13K/yr
- white pva glue4K/yr
- pva glue kids7K/yr
- white glue for slime3K/yr
- pva craft glue4K/yr
- pvc glue craft3K/yr
Top pva glue products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Baker Ross FN078 Washable PVA Glue - Pack of 1 Bottle 1 Litre Multipurpose Glue Wood Paper Card School Supplies
Baker Ross£5.314.6★141 rev
Bostik PVA Glue 118ml - Multi-Purpose Solvent-Free Glue - Dries Clear - UKCA & CE Approved - Ideal for Arts - Crafts - School & DIY Projects
Bostik£2.074.6★2,562 rev
Scola Craft PVA Kids Glue 1 Litre School Supplies Art and Crafts Projects Childrens Craft Projects Ideal for Kids
scola£4.644.7★341 rev
Baker Ross FN284 PVA Glue with Integral Brush - Pack of 1 Spreadable Glue for Arts and Crafts
Baker Ross£3.154.6★182 rev
Galt Washable PVA Glue for Crafting Multipurpose 500ml Glue for Slime Paper Card Wood Fabric School 2-in-1 Clear PVA Glue & Glaze for Painted Models Age 3+ Child Safe Washes Out of Clothes
Galt£3.634.6★4,067 rev
Newest
by launch dateBaker Ross FN284 PVA Glue with Integral Brush - Pack of 1 Spreadable Glue for Arts and Crafts
Baker Ross£3.15182 rev
Baker Ross FN078 Washable PVA Glue - Pack of 1 Bottle 1 Litre Multipurpose Glue Wood Paper Card School Supplies
Baker Ross£5.31141 rev
Show-me PVA Glue - 1 Litre - Premium Strong Adhesive
SHOW-ME£5.9922 rev
2 Pack Kids PVA Glue Washable Non-Toxic Craft Strong Kid Glue for Toddlers & Children Safe School Arts & Crafts Paper Card Fabric 40ml Each Bottle
HOVUK£4.28247 rev
Amazon Basics All Purpose Washable School Clear Liquid Glue Great for Making Slime 3.8 litre Bottle
Amazon Basics£7.554,904 rev
Trending
90-day click momentum
Baker Ross Mini Washable PVA Glue Bottles (Pack of 3 60ml) For Kids To Make Arts and Crafts
Baker Ross£2.444.3★
Bartoline PVA Glue Adhesive & Sealer 1 l - Multi-Purpose Primer Adhesive and Sealer for Concrete Wood Tiles Fabric and More Dust-Proofing Bonding & Sealing
Bartoline£5.874.3★
Show-me PVA Glue - 1 Litre - Premium Strong Adhesive
SHOW-ME£5.994.8★
Bartoline PVA Glue Adhesive & Sealer 2.5L - Multi-Purpose Primer Adhesive and Sealer for Concrete Wood Tiles Fabric and More Dust-Proofing Bonding & Sealing
Bartoline£9.614.4★
Craft Planet 0.5 L 193 x 142 mm PVA School Glue White
Craft Planet£4.234.6★
What buyers say about pva glue
What buyers praise and complain about, mined from review topics.What buyers love
“Good glue”
“Great deal”
“Excellent quality”
“It does what it says”
“Good size”
“Easy to use”
“Very effective”
“Great for crafts”
“Strong stuff”
“Super thick and strong”
What buyers complain about
“Glue was off”
“You'll spend quite a while cleaning up”
“afterwards the paint mixture once dried is not now waterproof at all”
“Solid not good for use”
“its toxic and false advertising”
“This is one of the more expensive ones Sika”
“Does not do what it says on the box”
“In time it getting bit yellowish”
“Hard to assess quality with stuff like this”
“Not fit for outdoor use”
Top return reasons
Common questions
- Is pva glue profitable to sell on Amazon United Kingdom?
- The niche generates £610K/yr across 22 tracked products. 90-day search growth is -21.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the pva glue niche?
- 14 brands and 73 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in pva glue?
- Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Cleaning, Water Resistance. The return rate is 0.2%.
- When does demand for pva glue peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the pva glue niche?
- Listings span £2.07–£16.60; the average listing price is £6.42 (sweet spot $15–$100). The average incumbent carries 1,424 reviews — the moat a new listing must climb.