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Pva Glue

Maybe

Returns run at only 0.2% of orders. But prices span $2.07–$16.60, mostly outside the sweet spot, so Pva Glue is a Maybe.

Flapen Score
51
51 / 100
Top 38% of 2,225 DIY & Tools niches · +2 vs the category median of 49
Market size
£610K/yr607K searches / yr
90-day growth
-21.8%search demand this quarter
Competition
56%top-5 click share · 14 brands · 73 sellers

Flapen Score

Pva Glue against its category

The dotted line is the DIY & Tools average. Past it, Pva Glue is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pva Glue market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pva Glue 607K times last year and spent an estimated £610K. The top 5 brands take 77% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

15.7% of searches ended in a purchase last week.

Shoppers searched for this 607K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £610K a year.

Searches, last 12 months
607K
Growth, 90 days vs prior 90
-21.8%
Conversion, latest week
15.7%
Market size, estimated
£610Ka year
Peak month
October1.5× the quietest month
Top search term
pva glue438K searches a year

02 · Price

A sale here is worth £6.42.

Listings sell for £6.42 on average, from £2.07 to £16.60. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £6.42 that is £19K to £26K a year per listing.

Average price
£6.42under the $15 to $100 sweet spot
Price range
£2.07–£16.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
£19K–£26K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #37 within Adhesives & Sealers. It carries 1,424 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#37in Adhesives & Sealers
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,424per listing
Listings tracked
22

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Pva Glue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£24K£49K£73K£98K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

73

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

18%

  • Baker Ross29%
  • scola19%
  • Bostik14%
  • Galt8%
  • Amazon Basics7%
  • Craft Planet5%
  • Open — no brand owns it (8 brands, 18%)

Demand

Pva Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Pva Glue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pva glue438K/yr
  • pva glue for crafting102K/yr
  • white glue15K/yr
  • glue pva12K/yr
  • school glue13K/yr
  • white pva glue4K/yr
  • pva glue kids7K/yr
  • white glue for slime3K/yr
  • pva craft glue4K/yr
  • pvc glue craft3K/yr

Reviews and returns

What reviews say buyers love and hate about Pva Glue

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness40%−0.09

Glue was off

Rubbish glue

Glue was 5 months out of date

Ease Of Cleaning7%−0.04

You'll spend quite a while cleaning up

What a mess

Water Resistance6%−0.05

afterwards the paint mixture once dried is not now waterproof at all

NOT water resistant

This PVA has been very heavy water down

Material Quality6%−0.03

Solid not good for use

All solid not good at all

Advertised Vs Actual Product6%+0.52

its toxic and false advertising

Not really sure why this is advertised for outdoor

Love

Adhesion/Stickiness30%−0.09

Good glue

Excellent adhesive

Sticks well

Value For Money20%+1.50

Great deal

Excellent value for money

Good value for money

Quality-Overall14%+1.40

Excellent quality

Great product

Really good does what it says happy with item

Advertised Vs Actual Product10%+0.52

It does what it says

Does the job

As described

Size-Overall4%

Good size

Very large bottle, good value

Good size bottle

Return

0.2% Return rate 7% Fixable by listing

Adhesion/Stickiness46%▆▆▇▅▆█

Glue was off

Rubbish glue

Glue was 5 months out of date

Leak-Proof15%▅█▅▄▆▅
Functionality-Overall7%█▄▄▂▂▂

Does not do what it says on the box

Miss K. Never worked

Ease Of Use6%▁▇▆▅▁█
Size-Overall4%▁▁▃▇█▁

FAQ

Common Pva Glue questions

Answered from the same tracked data.