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Pva

Fail

The top 5 brands take 94% of clicks, so Pva is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£68K/yr73K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
65%top-5 click share · 7 brands · 83 sellers

Flapen Score

Pva against its category

The dotted line is the DIY & Tools average. Past it, Pva is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pva market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pva 73K times last year and spent an estimated £68K. The top 5 brands take 94% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

11.9% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
11.9%
Market size, estimated
£68Ka year
Peak month
March1.6× the quietest month
Top search term
pva53K searches a year

02 · Price

A sale here is worth £7.86.

Listings sell for £7.86 on average, from £2.07 to £19.13. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.86 that is £2K to £4K a year per listing.

Average price
£7.86under the $15 to $100 sweet spot
Price range
£2.07–£19.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #105 within Adhesives & Sealers. It carries 827 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
95%
Out of stock, average day
0.4%
Average rank
#105in Adhesives & Sealers
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
827per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top Pva products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

83

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

3%

  • Sika39%
  • Bond It24%
  • Bartoline14%
  • EVO-STIK9%
  • Baker Ross7%
  • scola3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Pva search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Pva search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pva53K/yr
  • pva glue for walls8K/yr
  • waterproof pva3K/yr
  • pva sealer3K/yr
  • pva for plastering3K/yr
  • pva bond3K/yr

Reviews and returns

What reviews say buyers love and hate about Pva

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness25%

Ok not easy to get the glue started

Rubbish glue

Not school glue

Water Resistance8%−0.07

afterwards the paint mixture once dried is not now waterproof at all

NOT water resistant

This PVA has been very heavy water down

Value For Money8%+1.14

This is one of the more expensive ones Sika

This product is a little more expensive

over priced

Advertised Vs Actual Product7%+0.61

its toxic and false advertising

Not really sure why this is advertised for outdoor

Color5%−0.04

In time it getting bit yellowish

Love

Adhesion/Stickiness25%

Good glue

Excellent adhesive

Sticks well

Value For Money19%+1.14

Great deal

Good value for money

Good value for money

Quality-Overall18%+1.45

Good quality PVA

Excellent product

Great quality

Advertised Vs Actual Product11%+0.61

As advertised

As described

Does the job

Ease Of Use6%+0.44

Easy to use

Use wise no issues

Very useful to have around

Return

0.3% Return rate 12% Fixable by listing

Leak-Proof32%██▇▆▅▅

A pin hole leak in both bottles

Adhesion/Stickiness30%▅▆█▇▇▆

Ok not easy to get the glue started

Rubbish glue

Not school glue

Size-Overall6%▁▄▁▆█▅
Compatibility-Overall6%▇▁▆█▃▆
Functionality-Overall5%█▄▆▂▆▆

Does not do what it says on the box

FAQ

Common Pva questions

Answered from the same tracked data.