Pva
FailThe top 5 brands take 94% of clicks, so Pva is a Fail.
- Flapen Score
- 41 / 100Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 4941
- Market size
- £68K/yr73K searches / yr
- 90-day growth
- -16.4%search demand this quarter
- Competition
- 65%top-5 click share · 7 brands · 83 sellers
Flapen Score
Pva against its category
The dotted line is the DIY & Tools average. Past it, Pva is stronger. Inside it, weaker.
Market
The Pva market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pva 73K times last year and spent an estimated £68K. The top 5 brands take 94% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
11.9% of searches ended in a purchase last week.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- -16.4%
- Conversion, latest week
- 11.9%
- Market size, estimated
- £68Ka year
- Peak month
- March1.6× the quietest month
- Top search term
- pva53K searches a year
02 · Price
A sale here is worth £7.86.
Listings sell for £7.86 on average, from £2.07 to £19.13. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.86 that is £2K to £4K a year per listing.
- Average price
- £7.86under the $15 to $100 sweet spot
- Price range
- £2.07–£19.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #105 within Adhesives & Sealers. It carries 827 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 95%
- Out of stock, average day
- 0.4%
- Average rank
- #105in Adhesives & Sealers
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 827per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Pva products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
5 Litre 1 HOUR PVA CONTRACTORS GRADE PRIMER ADHESIVE AND SEALER GLUE
- Price
- £8.61
- Rating
- 4.6/5
- Reviews
- 1,348
- Age
- 14y ago

Sika SikaBond PVA+ General Purpose Adhesive Primer And Sealer Easy To Use British Standards Approved 1 Litre
- Price
- £6.02
- Rating
- 4.5/5
- Reviews
- 391
- Age
- 9y ago

Sika SikaBond PVA+ General Purpose Bonding Agent 500ml
- Price
- £4.08
- Rating
- 4.6/5
- Reviews
- 2,273
- Age
- 19y ago

Bartoline PVA Glue Adhesive & Sealer 1 l - Multi-Purpose Primer Adhesive and Sealer for Concrete Wood Tiles Fabric and More Dust-Proofing Bonding & Sealing
- Price
- £5.87
- Rating
- 4.3/5
- Reviews
- 367
- Age
- 6y ago

Bartoline PVA Glue Adhesive & Sealer 2.5L - Multi-Purpose Primer Adhesive and Sealer for Concrete Wood Tiles Fabric and More Dust-Proofing Bonding & Sealing
- Price
- £9.61
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 6y ago
Trending
90-day click momentum
EVO-STIK General Purpose PVA Adhesive Primer Sealer and Dustproofer For Interior Use Colour: White Size: 500ml
- Price
- £5.47
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 17y ago

Baker Ross AR533 Clear PVA Glue - 1 Bottle 150ml Washable Adhesive Craft Bonding Craft Supplies
- Price
- £3.09
- Rating
- 4.5/5
- Reviews
- 243
- Age
- 8y ago

Bartoline PVA Glue Adhesive & Sealer 2.5L - Multi-Purpose Primer Adhesive and Sealer for Concrete Wood Tiles Fabric and More Dust-Proofing Bonding & Sealing
- Price
- £9.61
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 6y ago

Sika SikaBond Exterior Grade Waterproof PVA Suitable For Internal And External Use Multipurpose Easy To Use 5 Litre
- Price
- £19.13
- Rating
- 4.5/5
- Reviews
- 342
- Age
- 9y ago

Sika SikaBond PVA+ General Purpose Adhesive Primer And Sealer Easy To Use British Standards Approved 1 Litre
- Price
- £6.02
- Rating
- 4.5/5
- Reviews
- 391
- Age
- 9y ago
Newest
by launch date
Bond It 1 Hour PVA Contractors Grade 2 Pack (5L Each) All Purpose PVA Glue Adhesive & Sealer for Plastering Walls Timber & Cement Quick Drying PVA Bond & Primer for Porous Surfaces
- Price
- £15.62
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 8mo ago

Baker Ross FN284 PVA Glue with Integral Brush - Pack of 1 Spreadable Glue for Arts and Crafts
- Price
- £3.15
- Rating
- 4.6/5
- Reviews
- 182
- Age
- 1y ago

Baker Ross FN078 Washable PVA Glue - Pack of 1 Bottle 1 Litre Multipurpose Glue Wood Paper Card School Supplies
- Price
- £5.31
- Rating
- 4.6/5
- Reviews
- 141
- Age
- 2y ago

Bartoline PVA Glue Adhesive & Sealer 2.5L - Multi-Purpose Primer Adhesive and Sealer for Concrete Wood Tiles Fabric and More Dust-Proofing Bonding & Sealing
- Price
- £9.61
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 6y ago

Bartoline PVA Glue Adhesive & Sealer 1 l - Multi-Purpose Primer Adhesive and Sealer for Concrete Wood Tiles Fabric and More Dust-Proofing Bonding & Sealing
- Price
- £5.87
- Rating
- 4.3/5
- Reviews
- 367
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
83
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
3%
- Sika39%
- Bond It24%
- Bartoline14%
- EVO-STIK9%
- Baker Ross7%
- scola3%
- Open — no brand owns it (1 brand, 3%)
Demand
Pva search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Pva search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pva53K/yr
- pva glue for walls8K/yr
- waterproof pva3K/yr
- pva sealer3K/yr
- pva for plastering3K/yr
- pva bond3K/yr
Reviews and returns
What reviews say buyers love and hate about Pva
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Ok not easy to get the glue started
Rubbish glue
Not school glue
afterwards the paint mixture once dried is not now waterproof at all
NOT water resistant
This PVA has been very heavy water down
This is one of the more expensive ones Sika
This product is a little more expensive
over priced
its toxic and false advertising
Not really sure why this is advertised for outdoor
In time it getting bit yellowish
Love
Good glue
Excellent adhesive
Sticks well
Great deal
Good value for money
Good value for money
Good quality PVA
Excellent product
Great quality
As advertised
As described
Does the job
Easy to use
Use wise no issues
Very useful to have around
Return
0.3% Return rate 12% Fixable by listing
A pin hole leak in both bottles
Ok not easy to get the glue started
Rubbish glue
Not school glue
Does not do what it says on the box
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pva questions
Answered from the same tracked data.








