pva
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Review moat
Good826.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Price range
Bad£2.07–£19.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.86avg listing price — sweet spot $15–$100
Market size
Bad£68K£68K/yr · 73K searches
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, pva is a £68K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
pva market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £63K–£79K
- units × avg price
- Conversion rate
- 11.9%
- Avg BSR
- #105
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 70%
- Out of stock
- 0.4%
- Avg brand age
- 72 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
7 flat
Sellers
83
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
3%
- Sika39%
- Bond It24%
- Bartoline14%
- EVO-STIK9%
- Baker Ross7%
- scola3%
- Open — no brand owns it (1 brand, 3%)
Demand
Weekly Amazon search volume, last 50 weeks — -16.4% search growth over the last 90 days.Top pva search terms
- pva53K/yr
- pva glue for walls8K/yr
- waterproof pva3K/yr
- pva sealer3K/yr
- pva for plastering3K/yr
- pva bond3K/yr
Top pva products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
5 Litre 1 HOUR PVA CONTRACTORS GRADE PRIMER ADHESIVE AND SEALER GLUE
Bond It£8.614.6★1,348 rev
Sika SikaBond PVA+ General Purpose Adhesive Primer And Sealer Easy To Use British Standards Approved 1 Litre
Sika£6.024.5★391 rev
Sika SikaBond PVA+ General Purpose Bonding Agent 500ml
Sika£4.084.6★2,273 rev
Bartoline PVA Glue Adhesive & Sealer 1 l - Multi-Purpose Primer Adhesive and Sealer for Concrete Wood Tiles Fabric and More Dust-Proofing Bonding & Sealing
Bartoline£5.874.3★367 rev
Bartoline PVA Glue Adhesive & Sealer 2.5L - Multi-Purpose Primer Adhesive and Sealer for Concrete Wood Tiles Fabric and More Dust-Proofing Bonding & Sealing
Bartoline£9.614.4★95 rev
Newest
by launch date
Bond It 1 Hour PVA Contractors Grade 2 Pack (5L Each) All Purpose PVA Glue Adhesive & Sealer for Plastering Walls Timber & Cement Quick Drying PVA Bond & Primer for Porous Surfaces
Bond It£15.6222 rev
Baker Ross FN284 PVA Glue with Integral Brush - Pack of 1 Spreadable Glue for Arts and Crafts
Baker Ross£3.15182 rev
Baker Ross FN078 Washable PVA Glue - Pack of 1 Bottle 1 Litre Multipurpose Glue Wood Paper Card School Supplies
Baker Ross£5.31141 rev
Bartoline PVA Glue Adhesive & Sealer 2.5L - Multi-Purpose Primer Adhesive and Sealer for Concrete Wood Tiles Fabric and More Dust-Proofing Bonding & Sealing
Bartoline£9.6195 rev
Bartoline PVA Glue Adhesive & Sealer 1 l - Multi-Purpose Primer Adhesive and Sealer for Concrete Wood Tiles Fabric and More Dust-Proofing Bonding & Sealing
Bartoline£5.87367 rev
Trending
90-day click momentum
EVO-STIK General Purpose PVA Adhesive Primer Sealer and Dustproofer For Interior Use Colour: White Size: 500ml
EVO-STIK£5.474.5★
Baker Ross AR533 Clear PVA Glue - 1 Bottle 150ml Washable Adhesive Craft Bonding Craft Supplies
Baker Ross£3.094.5★
Bartoline PVA Glue Adhesive & Sealer 2.5L - Multi-Purpose Primer Adhesive and Sealer for Concrete Wood Tiles Fabric and More Dust-Proofing Bonding & Sealing
Bartoline£9.614.4★
Sika SikaBond Exterior Grade Waterproof PVA Suitable For Internal And External Use Multipurpose Easy To Use 5 Litre
Sika£19.134.5★
Sika SikaBond PVA+ General Purpose Adhesive Primer And Sealer Easy To Use British Standards Approved 1 Litre
Sika£6.024.5★
What buyers say about pva
What buyers praise and complain about, mined from review topics.What buyers love
“Good glue”
“Great deal”
“Good quality PVA”
“As advertised”
“Easy to use”
“Very effective”
“Great for crafts”
“Great size”
“Super thick and strong”
“it feels ok - not watery”
What buyers complain about
“Ok not easy to get the glue started”
“afterwards the paint mixture once dried is not now waterproof at all”
“This is one of the more expensive ones Sika”
“its toxic and false advertising”
“In time it getting bit yellowish”
“You'll spend quite a while cleaning up”
“A pin hole leak in both bottles”
“Does not do what it says on the box”
“Quite thin and wet”
“Lid can be difficult to undo”
Top return reasons
Common questions
- Is pva profitable to sell on Amazon United Kingdom?
- The niche generates £68K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the pva niche?
- 7 brands and 83 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in pva?
- Top complaints mined from reviews: Adhesion/Stickiness, Water Resistance, Value For Money. The return rate is 0.3%.
- What does it cost to enter the pva niche?
- Listings span £2.07–£19.13; the average listing price is £7.86 (sweet spot $15–$100). The average incumbent carries 827 reviews — the moat a new listing must climb.