Pva
brand-locked demand (top 5 brands take 94% of clicks) — Pva doesn't clear our bar today.
Flapen Score
Is Pva profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pva is a £68K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 41/100.
Pva: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -16.4% over the last 90 days and 11.9% of searches end in a purchase.
£68K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 20 products
Top Pva products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
5 Litre 1 HOUR PVA CONTRACTORS GRADE PRIMER ADHESIVE AND SEALER GLUE
- Price
- £8.61
- Rating
- 4.6/5
- Reviews
- 1,348
- Age
- 14y ago
Sika SikaBond PVA+ General Purpose Adhesive Primer And Sealer Easy To Use British Standards Approved 1 Litre
- Price
- £6.02
- Rating
- 4.5/5
- Reviews
- 391
- Age
- 9y ago
Sika SikaBond PVA+ General Purpose Bonding Agent 500ml
- Price
- £4.08
- Rating
- 4.6/5
- Reviews
- 2,273
- Age
- 19y ago
Bartoline PVA Glue Adhesive & Sealer 1 l - Multi-Purpose Primer Adhesive and Sealer for Concrete Wood Tiles Fabric and More Dust-Proofing Bonding & Sealing
- Price
- £5.87
- Rating
- 4.3/5
- Reviews
- 367
- Age
- 6y ago
Bartoline PVA Glue Adhesive & Sealer 2.5L - Multi-Purpose Primer Adhesive and Sealer for Concrete Wood Tiles Fabric and More Dust-Proofing Bonding & Sealing
- Price
- £9.61
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 6y ago
Trending
90-day click momentum
EVO-STIK General Purpose PVA Adhesive Primer Sealer and Dustproofer For Interior Use Colour: White Size: 500ml
- Price
- £5.47
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 17y ago
Baker Ross AR533 Clear PVA Glue - 1 Bottle 150ml Washable Adhesive Craft Bonding Craft Supplies
- Price
- £3.09
- Rating
- 4.5/5
- Reviews
- 243
- Age
- 8y ago
Bartoline PVA Glue Adhesive & Sealer 2.5L - Multi-Purpose Primer Adhesive and Sealer for Concrete Wood Tiles Fabric and More Dust-Proofing Bonding & Sealing
- Price
- £9.61
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 6y ago
Sika SikaBond Exterior Grade Waterproof PVA Suitable For Internal And External Use Multipurpose Easy To Use 5 Litre
- Price
- £19.13
- Rating
- 4.5/5
- Reviews
- 342
- Age
- 9y ago
Sika SikaBond PVA+ General Purpose Adhesive Primer And Sealer Easy To Use British Standards Approved 1 Litre
- Price
- £6.02
- Rating
- 4.5/5
- Reviews
- 391
- Age
- 9y ago
Newest
by launch date
Bond It 1 Hour PVA Contractors Grade 2 Pack (5L Each) All Purpose PVA Glue Adhesive & Sealer for Plastering Walls Timber & Cement Quick Drying PVA Bond & Primer for Porous Surfaces
- Price
- £15.62
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 8mo ago
Baker Ross FN284 PVA Glue with Integral Brush - Pack of 1 Spreadable Glue for Arts and Crafts
- Price
- £3.15
- Rating
- 4.6/5
- Reviews
- 182
- Age
- 1y ago
Baker Ross FN078 Washable PVA Glue - Pack of 1 Bottle 1 Litre Multipurpose Glue Wood Paper Card School Supplies
- Price
- £5.31
- Rating
- 4.6/5
- Reviews
- 141
- Age
- 2y ago
Bartoline PVA Glue Adhesive & Sealer 2.5L - Multi-Purpose Primer Adhesive and Sealer for Concrete Wood Tiles Fabric and More Dust-Proofing Bonding & Sealing
- Price
- £9.61
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 6y ago
Bartoline PVA Glue Adhesive & Sealer 1 l - Multi-Purpose Primer Adhesive and Sealer for Concrete Wood Tiles Fabric and More Dust-Proofing Bonding & Sealing
- Price
- £5.87
- Rating
- 4.3/5
- Reviews
- 367
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 flat
Sellers
83
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
3%
- Sika39%
- Bond It24%
- Bartoline14%
- EVO-STIK9%
- Baker Ross7%
- scola3%
- Open — no brand owns it (1 brand, 3%)
Pva demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Pva search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pva53K/yr
- pva glue for walls8K/yr
- waterproof pva3K/yr
- pva sealer3K/yr
- pva for plastering3K/yr
- pva bond3K/yr
What reviews say buyers love and hate about Pva
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Good glue”
“Great deal”
“Good quality PVA”
“As advertised”
“Easy to use”
What buyers complain about
69% of reviews“Ok not easy to get the glue started”
“afterwards the paint mixture once dried is not now waterproof at all”
“This is one of the more expensive ones Sika”
“its toxic and false advertising”
“In time it getting bit yellowish”
Pva return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
12%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pva questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
