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Purize Filters Extra Slim

brand-locked demand (top 5 brands take 100% of clicks) — Purize Filters Extra Slim doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 23Growth 37Conversion 85Competition 22Returns 100Price range 82Avg price 95Brand share 0Review moat 97Quality gap 16
This niche Category average

Is Purize Filters Extra Slim profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Purize Filters Extra Slim is a £92K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Nov. Verdict: Skip it — 46/100.

Purize Filters Extra Slim: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +9.5% over the last 90 days and 9.4% of searches end in a purchase.

£92K

revenue / yr

Units sold / yr4K
Search volume / yr+9.5%40K
Conversion rate9.4%
Avg price£24.62

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 18
Top-5 product click share74%
Open market0%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement14%
New entrants (1y)0· 0 succeeded
Avg rating4.8★
Avg reviews70

Top Purize Filters Extra Slim products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

£0£9K£18K£28K£37K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • PURIZE72%
  • Vastu26%
  • Smokers Store2%

Purize Filters Extra Slim demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume40KCVR9.4%Products14Brands3Top 5 Brands100%OOS Rate19.2%Rating4.8★Reviews70Avg BSR#144
900700Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Nov · busiest ÷ quietest = 1.7×

Top Purize Filters Extra Slim search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • purize14K/yr
  • purize filters extra slim15K/yr
  • purize filters10K/yr

What reviews say buyers love and hate about Purize Filters Extra Slim

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall63%

Great quality

Advertised Vs Actual Product38%

Exactly as described

What buyers complain about

100% of reviews
Value For Money100%

Also, too expensive

Purize Filters Extra Slim return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Water Resistance
33%
2Color
33%
3Size-Overall
17%
4Material Quality
17%

Common Purize Filters Extra Slim questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Purize Filters Extra Slim 46/100 on Amazon United Kingdom — Skip it. The niche generates £92K/yr across 14 tracked products. Search demand moved +9.5% over the last 90 days.
Search demand for Purize Filters Extra Slim on Amazon United Kingdom peaks in Sep–Nov, where the busiest month runs 1.7× the quietest.