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Purize Filters Extra Slim

Fail

The top 5 brands take 100% of clicks, so Purize Filters Extra Slim is a Fail.

Flapen Score
46
46 / 100
Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 49
Market size
£92K/yr40K searches / yr
90-day growth
+9.5%search demand this quarter
Competition
74%top-5 click share · 3 brands · 18 sellers

Flapen Score

Purize Filters Extra Slim against its category

The dotted line is the DIY & Tools average. Past it, Purize Filters Extra Slim is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purize Filters Extra Slim market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Purize Filters Extra Slim 40K times last year and spent an estimated £92K. All 3 brands take every click. Demand peaks in Sep–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+9.5%
Conversion, latest week
9.4%
Market size, estimated
£92Ka year
Peak month
November1.7× the quietest month
Top search term
purize14K searches a year

02 · Price

A sale here is worth £24.62.

Listings sell for £24.62 on average, from £7.61 to £53.81. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £24.62 that is £2K to £6K a year per listing.

Average price
£24.62inside the $15 to $100 sweet spot
Price range
£7.61–£53.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #144 within Safety & Security. It carries 70 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
79%
Out of stock, average day
19.2%
Average rank
#144in Safety & Security
Average rating
4.75 starsAmazon United Kingdom average 4.36 stars
Average reviews
70per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Purize Filters Extra Slim products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£28K£37K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • PURIZE72%
  • Vastu26%
  • Smokers Store2%

Demand

Purize Filters Extra Slim search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Purize Filters Extra Slim search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purize14K/yr
  • purize filters extra slim15K/yr
  • purize filters10K/yr

Reviews and returns

What reviews say buyers love and hate about Purize Filters Extra Slim

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money100%−0.38

Also, too expensive

Love

Quality-Overall63%+3.43

Great quality

Great product

Good product

Advertised Vs Actual Product38%+1.47

Exactly as described

Does what it says on the tin

Return

0.0% Return rate 50% Fixable by listing

Water Resistance33%▁▁▁▁▁█
Color33%▁▁▁▁▁█
Size-Overall17%█▁▁▁▁▁
Material Quality17%█▁▁▁▁▁

FAQ

Common Purize Filters Extra Slim questions

Answered from the same tracked data.