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Protractor

Maybe

Returns run at only 0.2% of orders. But products sell for $4.59 on average, outside the sweet spot, so Protractor is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,225 DIY & Tools niches · +6 vs the category median of 49
Market size
£443K/yr889K searches / yr
90-day growth
+62.7%search demand this quarter
Competition
67%top-5 click share · 11 brands · 97 sellers

Flapen Score

Protractor against its category

The dotted line is the DIY & Tools average. Past it, Protractor is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protractor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Protractor 889K times last year and spent an estimated £443K. The top 5 brands take 87% of clicks. Demand peaks in Apr–May–Jun–Sep. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 889K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +62.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £443K a year.

Searches, last 12 months
889K
Growth, 90 days vs prior 90
+62.7%
Conversion, latest week
10.8%
Market size, estimated
£443Ka year
Peak month
May6.9× the quietest month
Top search term
protractor241K searches a year

02 · Price

A sale here is worth £4.59.

Listings sell for £4.59 on average, from £2.11 to £18.64. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 12,500 to 15,000 of them. At £4.59 that is £57K to £69K a year per listing.

Average price
£4.59under the $15 to $100 sweet spot
Price range
£2.11–£18.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
12,500–15,000
Revenue per listing a year
£57K–£69K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Measuring & Layout Tools. It carries 1,720 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#11in Measuring & Layout Tools
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,720per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Protractor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£44K£89K£133K£177K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

97

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

10%

  • Helix60%
  • Amazon Basics15%
  • CALCUSO4%
  • Ainkou4%
  • Fashionstationery.com4%
  • SRLWMYI3%
  • Open — no brand owns it (5 brands, 10%)

Demand

Protractor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Sep · busiest ÷ quietest = 6.9×

Search terms

Top Protractor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • protractor241K/yr
  • maths set153K/yr
  • geometry sets83K/yr
  • protractor and compass set75K/yr
  • maths sets for secondary school73K/yr
  • oxford maths set34K/yr
  • protractor set27K/yr
  • geometry set26K/yr
  • ruler set25K/yr
  • geometry sets for secondary school32K/yr

Reviews and returns

What reviews say buyers love and hate about Protractor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product22%−0.07

the photo is deceptive

Not as described / shown

Not as shown

Durability14%−0.09

Will break

snapped when using it for the 1st time

Easy to break

Ease Of Use13%−0.05

Can't be used

There is no mark for the centre of the protractor so it is impossible to use it properly

Strength7%−0.03

Easy to break

Flimsy

Compass was weak

Color7%−0.04

They are not this colour at all

No blue

Love

Quality-Overall31%+2.08

Excellent product

they are quality products provided you take care of them

Good quality it's nice that it comes in a decent case as well

Value For Money22%+1.64

cheap

Great value

Good value

Advertised Vs Actual Product19%−0.07

Exactly as advertised

As described

Its fine and does the job

Ease Of Use4%−0.05

easy to use

Very helpful tool

Useful

Size-Overall3%+0.27

Good size

Good quality and a good size

Return

0.2% Return rate 47% Fixable by listing

Advertised Vs Actual Product17%▁▁▄▄█▅

the photo is deceptive

Not as described / shown

Not as shown

Color15%▁▁▁▁▆█

They are not this colour at all

No blue

Defective Material/Parts13%█▁█▃▃▁
Quality-Overall10%█▃▁▃▁▃

they are not very good

Size-Overall10%▁▁█▃▅▁

FAQ

Common Protractor questions

Answered from the same tracked data.