Primer Paint

Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £250K a year.

Searches, last 12 months

336K

Growth, 90 days vs prior 90

-10.9%

Conversion, latest week

6.9%

Market size, estimated

£250Ka year

Peak month

October1.7× the quietest month

Top search term

primer paint67K searches a year

Listings sell for £10.78 on average, from £5.99 to £20.27. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £10.78 that is £11K to £13K a year per listing.

Average price

£10.78under the $15 to $100 sweet spot

Price range

£5.99–£20.27

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

1,000–1,250

Revenue per listing a year

£11K–£13K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #92 within Painting Supplies, Tools & Wall Treatments. It carries 5,070 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

82%

Out of stock, average day

5.1%

Average rank

#92in Painting Supplies, Tools & Wall Treatments

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,070per listing

Listings tracked

17

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

59 months