Is presence sensor profitable to sell on Amazon United Kingdom?

The niche generates £174K/yr across 34 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (44/100).

How competitive is the presence sensor niche?

6 brands and 15 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in presence sensor?

Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Battery Life. The return rate is 4.7%.

What does it cost to enter the presence sensor niche?

Listings span £11.24–£155.28; the average listing price is £47.57 (sweet spot $15–$100). The average incumbent carries 1,018 reviews — the moat a new listing must climb.

presence sensor

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Avg price

Great£47.57

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,018.35

avg incumbent reviews — the moat a new listing must climb

Price range

Good£11.24–£155.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£174K

£174K/yr · 231K searches

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-11.1%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, presence sensor is a £174K/yr Amazon United Kingdom market (231K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 44/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

presence sensor market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £143K–£190K; units × avg price
Conversion rate: 1.6%
Avg BSR: #87
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 3.0%
Avg brand age: 32 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

42%

Top 20: 84%

Open market

Aqara83%
SONOFF10%
SwitchBot3%
meross2%
LinknLink1%
Hoite1%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 33 weeks — -11.1% search growth over the last 90 days.

Open Trend

Top presence sensor search terms

aqara183K/yr -6.6%1.0% conv.
presence sensor22K/yr -29.9%1.9% conv.
aquara12K/yr -17.3%0.8% conv.
zigbee presence sensor5K/yr -24.7%4.5% conv.
mmwave sensor5K/yr -22.8%0.4% conv.
human presence sensor3K/yr -26.9%1.2% conv.

All search terms

Top presence sensor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aqara Presence Sensor FP300 Wireless 5-in-1 Motion Sensor with mmWave PIR Light Temperature & Humidity Detection Thread & Zigbee Supports HomeKit Home Assistant Alexa Google Home

Aqara£40.334.0★705 rev

Aqara Roller Shade Driver E1 Requires Aqara HUB Smart Blind Motor with Schedule and Voice Control Rechargeable with Long Battery Life Compatible with HomeKit Alexa Google Assistant and IFTTT

Aqara£41.574.3★1,594 rev

Aqara Doorbell Camera G400 with Chime Wired/PoE HomeKit Secure Video 2K HD Head-to-toe View 2-Way Audio 2.4/5GHz Wi-Fi 6 Supports Alexa/Google/SmartThings Local Detection & 24/7 Recording IP65

Aqara£78.754.4★287 rev

Aqara G100 2K Indoor/Outdoor Security Camera HomeKit Secure Video 2-Way Audio Spotlight Color/IR Night Vision AI Detection 140 FOV Wi-Fi 6 Supports HomeKit Alexa Google and IFTTT White

Aqara£28.114.3★1,425 rev

SONOFF SNZB-06P Zigbee Human Presence Sensor 5.8GHz Microwave Radar Built-in Light Detector Motion Sensor High Precision Detects Supports Alexa Google Home and Home Assistant

SONOFF£14.763.9★1,537 rev

Newest

by launch date

SONOFF SNZB-06P24 Zigbee Presence Sensor 24GHz mmWave & Light Sensor Zone Positioning Self-Learning Calibration Ceiling Mount Works with Home Assistant Alexa SmartThings Hub Required

SONOFF£16.8679 rev

2mo ago

Meross Matter over Thread Presence Sensor MS605 | Battery Powered Smart Motion Sensor | 3-Zone mmWave Sensor | IP67 | PIR Sensor with Works with Home Assistant Apple HomeKit Alexa & Google Home

meross£32.86214 rev

3mo ago

Aqara Multi-State Sensor P100 Thread/Zigbee Door and Window & Vibration Sensor Open/Close or Object Monitoring 10-Level Sensitivity Supports Apple Home Home Assistant Alexa Google Home

Aqara£23.4147 rev

7mo ago

Aqara 4K UHD Dual-Lens Camera Hub G350 Indoor Security Camera with 9X Zoom 360 Pan & Tilt AI Auto-Tracking Facial/Gesture Recognition Works with Apple HomeKit Alexa Google Home SmartThings

Aqara£111.14152 rev

7mo ago

SwitchBot mmWave Radar Presence Sensor - Smart Home Light & Device Control at Presence Motion Sensor with Dynamic Detection Alexa HomeKit & Apple Home via SwitchBot Hub 2-Year Battery Life

SwitchBot£24.09452 rev

9mo ago

What buyers say about presence sensor

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall9%

“Solid quality for the price”

Sensor9%

“Good reliable sensor”

Assembly/Installation9%

“Easy set up”

Connectivity-Overall7%

“connectivity has been rock solid so far”

Value For Money6%

“Value for Money”

Motion Detection6%

“Reliable motion sensor with easy setup”

Compatibility-Overall5%

“works well with Apple Home kit”

Battery Life4%

“Its battery saving”

Smart Assistant Support4%

“Works well and integrates perfectly with Home Assistant”

Ease Of Use4%

“it was easy to do”

What buyers complain about

Connectivity-Overall10%

“Unable to connect”

Functionality-Overall9%

“Just did not provide the features promised”

Battery Life7%

“Reported battery dropped like a stone. probably due to temperature”

Value For Money6%

“Overpriced I know”

Assembly/Installation5%

“Difficulties setting up”

Compatibility-Overall4%

“Shame they dont pair”

Durability4%

“But disappointed it didnt last long”

Quality-Overall3%

“Bad quality, bricked after a week of use”

Size-Overall3%

“One is ever so slightly bigger when placed next to the other one”

Measurement/Reading Accuracy2%

“leading to stale/unreliable readings”

Top return reasons

Connectivity-Overall23%

Compatibility-Overall23%

Functionality-Overall21%

Defective Material/Parts5%

Size-Overall3%

Value For Money3%

Range2%

Advertised Vs Actual Product2%

Quality-Overall2%

Alarm/Timer Accuracy2%

Common questions

Is presence sensor profitable to sell on Amazon United Kingdom?: The niche generates £174K/yr across 34 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (44/100).
How competitive is the presence sensor niche?: 6 brands and 15 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in presence sensor?: Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Battery Life. The return rate is 4.7%.
What does it cost to enter the presence sensor niche?: Listings span £11.24–£155.28; the average listing price is £47.57 (sweet spot $15–$100). The average incumbent carries 1,018 reviews — the moat a new listing must climb.