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Preseed

Fail

The top 5 brands take 100% of clicks, so Preseed is a Fail.

Flapen Score
46
46 / 100
Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 49
Market size
£267K/yr122K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
98%top-5 click share · 4 brands · 22 sellers

Flapen Score

Preseed against its category

The dotted line is the DIY & Tools average. Past it, Preseed is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Preseed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Preseed 122K times last year and spent an estimated £267K. All 4 brands take every click. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.

01 · Demand

14.7% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £267K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
14.7%
Market size, estimated
£267Ka year
Peak month
January2.0× the quietest month
Top search term
fertility lubrification gel29K searches a year

02 · Price

A sale here is worth £14.90.

Listings sell for £14.90 on average, from £12.61 to £17.48. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,500 to 3,000 of them. At £14.90 that is £37K to £45K a year per listing.

Average price
£14.90under the $15 to $100 sweet spot
Price range
£12.61–£17.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
2,500–3,000
Revenue per listing a year
£37K–£45K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Power Tool Accessories. It carries 7,996 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in Power Tool Accessories
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,996per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Preseed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.

£0£40K£80K£120K£160K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • CONCEIVE PLUS51%
  • PRE-SEED44%
  • Premom2%
  • FERTILILY2%
  • Open — no brand owns it (0%)

Demand

Preseed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Preseed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fertility lubrification gel29K/yr
  • conceive plus lubrification gel20K/yr
  • preseed fertility lubricant pregnancy14K/yr
  • preseed12K/yr
  • pre seed fertility lubrification gel11K/yr
  • fertility lube8K/yr
  • pre seed8K/yr
  • fertility lubricants7K/yr
  • fertility lube pregnancy safe4K/yr
  • sperm friendly lube4K/yr

Reviews and returns

What reviews say buyers love and hate about Preseed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%

Yes, it's pricey for lube

Lubrication50%

I bought this in January and my partner and I used it and we got pregnant on our first try using conceived baby plus lubricant

Love

Fertility/Conception32%

we conceived within two months

found out I was pregnant in February

Still can be used when pregnant also

Quality-Overall23%

Good quality

Good product

Value For Money18%

worth the money

Worth the spend

Definitely worth going for it

Advertised Vs Actual Product14%

Does what it says

Job done

Efficiency9%

Worked for me

Return

0.2% Return rate 13% Fixable by listing

Functionality-Overall25%▁██▁▁▁
Compatibility-Overall13%▁▁▁▁█▁
Advertised Vs Actual Product13%▁▁▁█▁▁
Adhesion/Stickiness13%▁▁▁▁█▁
Comfort-Overall13%▁▁▁▁█▁

FAQ

Common Preseed questions

Answered from the same tracked data.