Preseed
FailThe top 5 brands take 100% of clicks, so Preseed is a Fail.
- Flapen Score
- 46 / 100Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 4946
- Market size
- £267K/yr122K searches / yr
- 90-day growth
- -1.2%search demand this quarter
- Competition
- 98%top-5 click share · 4 brands · 22 sellers
Flapen Score
Preseed against its category
The dotted line is the DIY & Tools average. Past it, Preseed is stronger. Inside it, weaker.
Market
The Preseed market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Preseed 122K times last year and spent an estimated £267K. All 4 brands take every click. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 14.7% of those searches ended in a purchase.
Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £267K a year.
- Searches, last 12 months
- 122K
- Growth, 90 days vs prior 90
- -1.2%
- Conversion, latest week
- 14.7%
- Market size, estimated
- £267Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- fertility lubrification gel29K searches a year
02 · Price
A sale here is worth £14.90.
Listings sell for £14.90 on average, from £12.61 to £17.48. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,500 to 3,000 of them. At £14.90 that is £37K to £45K a year per listing.
- Average price
- £14.90under the $15 to $100 sweet spot
- Price range
- £12.61–£17.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £37K–£45K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Power Tool Accessories. It carries 7,996 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #15in Power Tool Accessories
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,996per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Preseed products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pre-Seed Fertility-Friendly Vaginal Lubricant Multi-Use Tube with 9 Applicators 40g
- Price
- £17.48
- Rating
- 4.4/5
- Reviews
- 20,645
- Age
- 17y ago

CONCEIVE PLUS Fertility Lubricant for Couples Trying to Conceive | Non Sticky Non Irritating Water Based Lubrification Gel with Magnesium & Calcium | pH Balanced Conception Personal Lubricant - 75 ml
- Price
- £15.11
- Rating
- 4.2/5
- Reviews
- 11,334
- Age
- 14y ago

Conceive Plus Fertility Lubricant Gel Fertility Friendly Lube for Couples Trying for a Baby - 30ml / 1 fl oz
- Price
- £12.61
- Rating
- 4.2/5
- Reviews
- 11,334
- Age
- 12y ago

Concieve Plus Fertility Lubricant in Pre-Filled Applicators - Fertility Friendly Lube for Couples Trying for a Baby - Water Based Lubrification Gel Lubricant - One Month Supply - 8 x 4g Applicators
- Price
- £15.09
- Rating
- 4.2/5
- Reviews
- 3,911
- Age
- 15y ago

Premom Fertility Lubricant 60ml : Water-Based Fertility Lubrification Gel Sperm Friendly Lube for Couples Trying to Conceive
- Price
- £14.85
- Rating
- 4.1/5
- Reviews
- 108
- Age
- 1y ago
Trending
estimated 90-day click momentum
Conceive Plus Fertility Lubricant Gel Fertility Friendly Lube for Couples Trying for a Baby - 30ml / 1 fl oz
- Price
- £12.61
- Rating
- 4.2/5
- Reviews
- 11,334
- Age
- 12y ago

Pre-Seed Fertility-Friendly Vaginal Lubricant Multi-Use Tube with 9 Applicators 40g
- Price
- £17.48
- Rating
- 4.4/5
- Reviews
- 20,645
- Age
- 17y ago

CONCEIVE PLUS Fertility Lubricant for Couples Trying to Conceive | Non Sticky Non Irritating Water Based Lubrification Gel with Magnesium & Calcium | pH Balanced Conception Personal Lubricant - 75 ml
- Price
- £15.11
- Rating
- 4.2/5
- Reviews
- 11,334
- Age
- 14y ago

Concieve Plus Fertility Lubricant in Pre-Filled Applicators - Fertility Friendly Lube for Couples Trying for a Baby - Water Based Lubrification Gel Lubricant - One Month Supply - 8 x 4g Applicators
- Price
- £15.09
- Rating
- 4.2/5
- Reviews
- 3,911
- Age
- 15y ago

FERTILILY Lubricant for Couples Trying to Conceive 50ml Sperm Friendly Lube
- Price
- £14.25
- Rating
- 4.1/5
- Reviews
- 642
- Age
- 5y ago
Newest
by launch date
Premom Fertility Lubricant 60ml : Water-Based Fertility Lubrification Gel Sperm Friendly Lube for Couples Trying to Conceive
- Price
- £14.85
- Rating
- 4.1/5
- Reviews
- 108
- Age
- 1y ago

FERTILILY Lubricant for Couples Trying to Conceive 50ml Sperm Friendly Lube
- Price
- £14.25
- Rating
- 4.1/5
- Reviews
- 642
- Age
- 5y ago

Conceive Plus Fertility Lubricant Gel Fertility Friendly Lube for Couples Trying for a Baby - 30ml / 1 fl oz
- Price
- £12.61
- Rating
- 4.2/5
- Reviews
- 11,334
- Age
- 12y ago

CONCEIVE PLUS Fertility Lubricant for Couples Trying to Conceive | Non Sticky Non Irritating Water Based Lubrification Gel with Magnesium & Calcium | pH Balanced Conception Personal Lubricant - 75 ml
- Price
- £15.11
- Rating
- 4.2/5
- Reviews
- 11,334
- Age
- 14y ago

Concieve Plus Fertility Lubricant in Pre-Filled Applicators - Fertility Friendly Lube for Couples Trying for a Baby - Water Based Lubrification Gel Lubricant - One Month Supply - 8 x 4g Applicators
- Price
- £15.09
- Rating
- 4.2/5
- Reviews
- 3,911
- Age
- 15y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 98% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
22
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
98%
Top 20: 100%
Open market
0%
- CONCEIVE PLUS51%
- PRE-SEED44%
- Premom2%
- FERTILILY2%
- Open — no brand owns it (0%)
Demand
Preseed search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.0×
Search terms
Top Preseed search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fertility lubrification gel29K/yr
- conceive plus lubrification gel20K/yr
- preseed fertility lubricant pregnancy14K/yr
- preseed12K/yr
- pre seed fertility lubrification gel11K/yr
- fertility lube8K/yr
- pre seed8K/yr
- fertility lubricants7K/yr
- fertility lube pregnancy safe4K/yr
- sperm friendly lube4K/yr
Reviews and returns
What reviews say buyers love and hate about Preseed
We read the reviews and the return reasons for every product selling here.
“Yes, it's pricey for lube”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Preseed questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








