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Postcrete

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $80K a year here, so Postcrete is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 2,225 DIY & Tools niches · +8 vs the category median of 49
Market size
£80K/yr115K searches / yr
90-day growth
+41.1%search demand this quarter
Competition
64%top-5 click share · 17 brands · 50 sellers

Flapen Score

Postcrete against its category

The dotted line is the DIY & Tools average. Past it, Postcrete is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Postcrete market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Postcrete 115K times last year and spent an estimated £80K. The top 5 brands take 70% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +41.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
+41.1%
Conversion, latest week
4.7%
Market size, estimated
£80Ka year
Peak month
April5.4× the quietest month
Top search term
postcrete38K searches a year

02 · Price

A sale here is worth £14.89.

Listings sell for £14.89 on average, from £4.43 to £79.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £14.89 that is £4K to £7K a year per listing.

Average price
£14.89under the $15 to $100 sweet spot
Price range
£4.43–£79.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #46 within Building Supplies. It carries 1,915 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
43%
Out of stock, average day
2.9%
Average rank
#46in Building Supplies
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,915per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Postcrete products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 rising

Sellers

50

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

24%

  • The Glowhouse20%
  • Blue Circle18%
  • Bostik14%
  • Laeto11%
  • POSTSAVER7%
  • Suregreen6%

Demand

Postcrete search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 5.4×

Search terms

Top Postcrete search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • postcrete38K/yr
  • post crete13K/yr
  • post crete quick set 20kg11K/yr
  • postcrete ready to use 20kg10K/yr
  • post mix concrete ready mixed fast set8K/yr
  • post mix8K/yr
  • post cement quick set ready mixed7K/yr
  • postcrete quick set 5kg6K/yr
  • post crete quick set 5kg5K/yr
  • post concrete quick set ready mixed3K/yr

Reviews and returns

What reviews say buyers love and hate about Postcrete

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money29%−0.13

far too expensive

This was a little more expensive

is way overpriced

Size-Overall13%−0.05

Didn't match mortar

Not fit for purpose

Smaller than expected only had enough to do less than resetting 6 bricks

Durability7%−0.05

So, I cannot say if it will be long lasting, or whether the re-pointing will need to be done again

Gone off before use

Color7%−0.04

the colour unfortunately does not match the paving so I'm currently experimenting with various substances to blend

Does not mix and finish grey

Not grey as stated on the tub

Leak-Proof6%

The plastic tub was cracked and leaking, it is still usable

to take care in not to throw it around ends up with the contents leaking out within the box when opening

Love

Ease Of Use32%+2.63

Easy to store

Easy to use

easy to work with

Quality-Overall15%+0.72

Very good product and easy to use — just add water and its ready

Excellent product

Quality cement

Advertised Vs Actual Product11%+0.50

Accurate description

As Advertised

As described

Value For Money10%−0.13

GOOD VALUE

Great value

Worth for money

Maintenance And Repair6%+0.57

Ideal for all those small maintenance jobs

Great stuff, makes those little repairs less tedious and fix them for good

This stuff is great for small,quick repairs

Return

0.4% Return rate 32% Fixable by listing

Color15%▂█▄▂▄▆

the colour unfortunately does not match the paving so I'm currently experimenting with various substances to blend

Does not mix and finish grey

Not grey as stated on the tub

Functionality-Overall15%█▄▄▅▂▅

Does not work

This did not work for me

Leak-Proof13%▆▅▅▄█▄

The plastic tub was cracked and leaking, it is still usable

to take care in not to throw it around ends up with the contents leaking out within the box when opening

Defective Material/Parts7%█▅▂▄▁▁
Size-Overall6%▅▁▇▁█▄

Didn't match mortar

Not fit for purpose

Smaller than expected only had enough to do less than resetting 6 bricks

FAQ

Common Postcrete questions

Answered from the same tracked data.