Post Hole Digger
MaybeReturns run at only 0.6% of orders. But shoppers spend only $224K a year here, so Post Hole Digger is a Maybe.
- Flapen Score
- 63 / 100Top 4% of 2,225 DIY & Tools niches · +14 vs the category median of 4963
- Market size
- £224K/yr149K searches / yr
- 90-day growth
- +23.8%search demand this quarter
- Competition
- 52%top-5 click share · 17 brands · 44 sellers
Flapen Score
Post Hole Digger against its category
The dotted line is the DIY & Tools average. Past it, Post Hole Digger is stronger. Inside it, weaker.
Market
The Post Hole Digger market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Post Hole Digger 149K times last year and spent an estimated £224K. The top 5 brands take 61% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
4.8% of searches ended in a purchase last week.
Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £224K a year.
- Searches, last 12 months
- 149K
- Growth, 90 days vs prior 90
- +23.8%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £224Ka year
- Peak month
- April3.6× the quietest month
- Top search term
- post hole digger63K searches a year
02 · Price
A sale here is worth £31.02.
Listings sell for £31.02 on average, from £13.05 to £142.71. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £31.02 that is £3K to £8K a year per listing.
- Average price
- £31.02inside the $15 to $100 sweet spot
- Price range
- £13.05–£142.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£8K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #231 within Hand Tools. It carries 558 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 71%
- Out of stock, average day
- 11.0%
- Average rank
- #231in Hand Tools
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 558per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Post Hole Digger products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
1450mm Heavy Duty Fence Post Hole Soil Digger Auger Grabbers Fibreglass Soft Grips Solid Handle
- Price
- £23.57
- Rating
- 4.5/5
- Reviews
- 388
- Age
- 4y ago

Neilsen CT1148 - Post Hole Digger with 1510mm Fibreglass Handles and Rubber Grips for Fence and Gate Post Installation
- Price
- £24.04
- Rating
- 4.5/5
- Reviews
- 584
- Age
- 12y ago

VonHaus Fence Post Auger Manual Post Hole Digger for Gardening Garden Flower Planting Bulb Planting Umbrellas Ice Mixing Fertilizer 1050mm x 150mm
- Price
- £18.60
- Rating
- 4.5/5
- Reviews
- 694
- Age
- 6y ago

Roughneck ROU68250 Traditional Pattern Post Hole Digger Multi Colour
- Price
- £34.26
- Rating
- 4.6/5
- Reviews
- 351
- Age
- 16y ago

Hardys Drainage and Fence Post Spade 1150mm - Fibreglass & Carbon Steel Newcastle Style Grafting Post Hole Spade with Tapered Head - Yellow Heavy Duty Site Shovel - 160 x 360mm
- Price
- £16.27
- Rating
- 4.7/5
- Reviews
- 147
- Age
- 2y ago
Trending
90-day click momentum
Post Hole Digger 139cm Manual Tool Dual Sharp Blades Black
- Price
- £26.41
- Rating
- 3.4/5
- Reviews
- 14
- Age
- 6mo ago

Toolzone Fencing Fibre Handle Post Hole Digger
- Price
- £20.29
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 6y ago

8x60cm Garden planting auger for Cordless Drill Heavy Duty Solid Shaft Bulb & Post Hole Digger with 3/8 Hex Drive Extra-Long auger drill bit for Fencing Planting Fertilizing Black
- Price
- £16.51
- Rating
- 4.1/5
- Reviews
- 406
- Age
- 10mo ago

6 150mm Manual Post Hole Auger Digger Heavy Duty Hand Drill for Digging Holes Gardening Fence Posts Planting Flowers & Bulbs Ice Drilling and Fertilizer Mixing
- Price
- £16.36
- Rating
- 4.3/5
- Reviews
- 186
- Age
- 5y ago

4 100mm Manual Post Hole Auger Digger Heavy Duty Hand Drill for Digging Holes Gardening Fence Posts Planting Flowers & Bulbs Ice Drilling and Fertilizer Mixing
- Price
- £15.24
- Rating
- 4.3/5
- Reviews
- 186
- Age
- 5y ago
Newest
by launch date
Post Hole Digger 139cm Manual Tool Dual Sharp Blades Black
- Price
- £26.41
- Rating
- 3.4/5
- Reviews
- 14
- Age
- 6mo ago

8x60cm Green Extra Long Auger Drill Bit One-Piece Solid Steel Construction For Deep Tree Planting & Tall Fence Posts Heavy Duty Garden Earth Drill
- Price
- £17.45
- Rating
- 4.1/5
- Reviews
- 203
- Age
- 8mo ago

Post Hole Digger with Fibreglass Handles Manual Ground Excavator for Fence & Garden Posts 140cm Heavy Duty Tool
- Price
- £22.15
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 8mo ago

8x60cm Garden planting auger for Cordless Drill Heavy Duty Solid Shaft Bulb & Post Hole Digger with 3/8 Hex Drive Extra-Long auger drill bit for Fencing Planting Fertilizing Black
- Price
- £16.51
- Rating
- 4.1/5
- Reviews
- 406
- Age
- 10mo ago

OutdoorGems Auger Post Hole Digger Drill Bit Set 2 Pack of Spiral Bits 4x22cm & 8x30cm for Garden Planting Fence Posts Bulbs Seeds & Compost Fits Most Drills Durable Rust-Resistant Steel
- Price
- £13.98
- Rating
- 4.1/5
- Reviews
- 55
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
44
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
52%
Top 20: 96%
Open market
31%
- Easy Shopping20%
- Roughneck14%
- Neilsen10%
- Spear & Jackson9%
- VonHaus9%
- OLLIDOT8%
Demand
Post Hole Digger search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.6×
Search terms
Top Post Hole Digger search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- post hole digger63K/yr
- post hole diggers14K/yr
- post digger12K/yr
- post hole spade13K/yr
- fence post digger tool10K/yr
- hole digger11K/yr
- post spade6K/yr
- post shovel6K/yr
- fence post digger5K/yr
- fence post hole digger5K/yr
Reviews and returns
What reviews say buyers love and hate about Post Hole Digger
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
quality control could be better
Poor quality
handles are extremely loose very poor quality would not recommend at all
Not heavy duty
heavy for light projects
Very heavy
Not heavy duty
Not solid at all
flimsy and weak
Broken on first use
This item would just fall apart with the first hole digging
Not durable in drill bits
It takes a little practice
Care needs to be used
It takes a bit of effort
Love
Solid quality
Great quality tool for the money
Excellent product
Effective tools
Extremely Sturdy Tools
Seems strong and sturdy
Well worth the money
Good price
Good value for money
Ease of use
efficient tool
A great tool to use
definitely does the job
As expected
Did exactly what i wanted it for
Return
0.6% Return rate 37% Fixable by listing
Not fit for Purpose
The short length means I have to bend down quite a bit
Bigger than I thought
Doesnt work well so returned
Didnt work quite as smoothly as expected
Failure
Not heavy duty
Not solid at all
flimsy and weak
quality control could be better
Poor quality
handles are extremely loose very poor quality would not recommend at all
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Post Hole Digger questions
Answered from the same tracked data.








