post hole digger
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible£31.02avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good558.08avg incumbent reviews — the moat a new listing must climb
Price range
Good£13.05–£142.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Good+23.8%90-day search growth — must beat 0% to launch
Market size
Okay£224K£224K/yr · 149K searches
According to Flapen's Amazon United Kingdom niche tracking, post hole digger is a £224K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 63/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
post hole digger market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £155K–£186K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #231
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 75%
- Out of stock
- 11.0%
- Avg brand age
- 44 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
44
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
52%
Top 20: 96%
Open market
31%
- Easy Shopping20%
- Roughneck14%
- Neilsen10%
- Spear & Jackson9%
- VonHaus9%
- OLLIDOT8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.8% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.6×
Top post hole digger search terms
- post hole digger63K/yr
- post hole diggers14K/yr
- post digger12K/yr
- post hole spade13K/yr
- fence post digger tool10K/yr
- hole digger11K/yr
- post spade6K/yr
- post shovel6K/yr
- fence post digger5K/yr
- fence post hole digger5K/yr
Top post hole digger products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
1450mm Heavy Duty Fence Post Hole Soil Digger Auger Grabbers Fibreglass Soft Grips Solid Handle
Easy Shopping£23.574.5★388 rev
Neilsen CT1148 - Post Hole Digger with 1510mm Fibreglass Handles and Rubber Grips for Fence and Gate Post Installation
Neilsen£24.044.5★584 rev
VonHaus Fence Post Auger Manual Post Hole Digger for Gardening Garden Flower Planting Bulb Planting Umbrellas Ice Mixing Fertilizer 1050mm x 150mm
VonHaus£18.604.5★694 rev
Roughneck ROU68250 Traditional Pattern Post Hole Digger Multi Colour
Roughneck£34.264.6★351 rev
Hardys Drainage and Fence Post Spade 1150mm - Fibreglass & Carbon Steel Newcastle Style Grafting Post Hole Spade with Tapered Head - Yellow Heavy Duty Site Shovel - 160 x 360mm
Hardys£16.274.7★147 rev
Newest
by launch date
Post Hole Digger 139cm Manual Tool Dual Sharp Blades Black
OLLIDOT£26.4114 rev
8x60cm Green Extra Long Auger Drill Bit One-Piece Solid Steel Construction For Deep Tree Planting & Tall Fence Posts Heavy Duty Garden Earth Drill
LYFETC£17.45203 rev
Post Hole Digger with Fibreglass Handles Manual Ground Excavator for Fence & Garden Posts 140cm Heavy Duty Tool
GEAR 4 GARDEN£22.154 rev
8x60cm Garden planting auger for Cordless Drill Heavy Duty Solid Shaft Bulb & Post Hole Digger with 3/8 Hex Drive Extra-Long auger drill bit for Fencing Planting Fertilizing Black
LYFETC£16.51406 rev
OutdoorGems Auger Post Hole Digger Drill Bit Set 2 Pack of Spiral Bits 4x22cm & 8x30cm for Garden Planting Fence Posts Bulbs Seeds & Compost Fits Most Drills Durable Rust-Resistant Steel
OutdoorGems£13.9855 rev
Trending
90-day click momentumPost Hole Digger 139cm Manual Tool Dual Sharp Blades Black
OLLIDOT£26.413.4★
Toolzone Fencing Fibre Handle Post Hole Digger
Toolzone£20.294.5★
8x60cm Garden planting auger for Cordless Drill Heavy Duty Solid Shaft Bulb & Post Hole Digger with 3/8 Hex Drive Extra-Long auger drill bit for Fencing Planting Fertilizing Black
LYFETC£16.514.1★
6 150mm Manual Post Hole Auger Digger Heavy Duty Hand Drill for Digging Holes Gardening Fence Posts Planting Flowers & Bulbs Ice Drilling and Fertilizer Mixing
AUGER£16.364.3★
4 100mm Manual Post Hole Auger Digger Heavy Duty Hand Drill for Digging Holes Gardening Fence Posts Planting Flowers & Bulbs Ice Drilling and Fertilizer Mixing
AUGER£15.244.3★
What buyers say about post hole digger
What buyers praise and complain about, mined from review topics.What buyers love
“Solid quality”
“Effective tools”
“Well worth the money”
“Ease of use”
“definitely does the job”
“feel durable”
“Worked Well”
“Heavy duty recommened”
“Nice useful size”
“Easy to use and assemble”
What buyers complain about
“quality control could be better”
“Not heavy duty”
“Not heavy duty”
“Broken on first use”
“It takes a little practice”
“Not fit for Purpose”
“A bit fiddley to put together”
“Doesnt work well so returned”
“Failure”
“not using much room”
Top return reasons
Common questions
- Is post hole digger profitable to sell on Amazon United Kingdom?
- The niche generates £224K/yr across 24 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +23.8%. Flapen's verdict: Worth a look (63/100).
- How competitive is the post hole digger niche?
- 17 brands and 44 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in post hole digger?
- Top complaints mined from reviews: Quality-Overall, Weight Heavy, Strength. The return rate is 0.6%.
- When does demand for post hole digger peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 3.6× the quietest.
- What does it cost to enter the post hole digger niche?
- Listings span £13.05–£142.71; the average listing price is £31.02 (sweet spot $15–$100). The average incumbent carries 558 reviews — the moat a new listing must climb.