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Post Hole Digger

Maybe

Returns run at only 0.6% of orders. But shoppers spend only $224K a year here, so Post Hole Digger is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 2,225 DIY & Tools niches · +14 vs the category median of 49
Market size
£224K/yr149K searches / yr
90-day growth
+23.8%search demand this quarter
Competition
52%top-5 click share · 17 brands · 44 sellers

Flapen Score

Post Hole Digger against its category

The dotted line is the DIY & Tools average. Past it, Post Hole Digger is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Post Hole Digger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Post Hole Digger 149K times last year and spent an estimated £224K. The top 5 brands take 61% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £224K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
+23.8%
Conversion, latest week
4.8%
Market size, estimated
£224Ka year
Peak month
April3.6× the quietest month
Top search term
post hole digger63K searches a year

02 · Price

A sale here is worth £31.02.

Listings sell for £31.02 on average, from £13.05 to £142.71. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £31.02 that is £3K to £8K a year per listing.

Average price
£31.02inside the $15 to $100 sweet spot
Price range
£13.05–£142.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #231 within Hand Tools. It carries 558 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
71%
Out of stock, average day
11.0%
Average rank
#231in Hand Tools
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
558per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Post Hole Digger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£45K£67K£89K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

44

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

31%

  • Easy Shopping20%
  • Roughneck14%
  • Neilsen10%
  • Spear & Jackson9%
  • VonHaus9%
  • OLLIDOT8%

Demand

Post Hole Digger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.6×

Search terms

Top Post Hole Digger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • post hole digger63K/yr
  • post hole diggers14K/yr
  • post digger12K/yr
  • post hole spade13K/yr
  • fence post digger tool10K/yr
  • hole digger11K/yr
  • post spade6K/yr
  • post shovel6K/yr
  • fence post digger5K/yr
  • fence post hole digger5K/yr

Reviews and returns

What reviews say buyers love and hate about Post Hole Digger

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%−0.11

quality control could be better

Poor quality

handles are extremely loose very poor quality would not recommend at all

Weight Heavy15%−0.04

Not heavy duty

heavy for light projects

Very heavy

Strength7%−0.02

Not heavy duty

Not solid at all

flimsy and weak

Durability6%−0.04

Broken on first use

This item would just fall apart with the first hole digging

Not durable in drill bits

Ease Of Use5%+0.77

It takes a little practice

Care needs to be used

It takes a bit of effort

Love

Quality-Overall23%−0.11

Solid quality

Great quality tool for the money

Excellent product

Strength15%−0.02

Effective tools

Extremely Sturdy Tools

Seems strong and sturdy

Value For Money13%+1.80

Well worth the money

Good price

Good value for money

Ease Of Use13%+0.77

Ease of use

efficient tool

A great tool to use

Advertised Vs Actual Product6%+0.69

definitely does the job

As expected

Did exactly what i wanted it for

Return

0.6% Return rate 37% Fixable by listing

Size-Overall26%▁▆▇▅▅█

Not fit for Purpose

The short length means I have to bend down quite a bit

Bigger than I thought

Functionality-Overall13%█▁▃▃▃▅

Doesnt work well so returned

Didnt work quite as smoothly as expected

Defective Material/Parts9%▄█▅▅▆▄

Failure

Strength8%█▆▆▄▅▂

Not heavy duty

Not solid at all

flimsy and weak

Quality-Overall7%▁▁▃▆█▃

quality control could be better

Poor quality

handles are extremely loose very poor quality would not recommend at all

FAQ

Common Post Hole Digger questions

Answered from the same tracked data.