Pool Ladder
MaybeSearch demand grew >1,000% this quarter. But shoppers spend only $41K a year here, so Pool Ladder is a Maybe.
- Flapen Score
- 54 / 100Top 24% of 2,225 DIY & Tools niches · +5 vs the category median of 4954
- Market size
- £41K/yr162K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 72%top-5 click share · 11 brands · 25 sellers
Flapen Score
Pool Ladder against its category
The dotted line is the DIY & Tools average. Past it, Pool Ladder is stronger. Inside it, weaker.
Market
The Pool Ladder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pool Ladder 162K times last year and spent an estimated £41K. The top 5 brands take 78% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.
- Searches, last 12 months
- 162K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £41Ka year
- Peak month
- July95.8× the quietest month
- Top search term
- pool ladder44K searches a year
02 · Price
A sale here is worth £30.53.
Listings sell for £30.53 on average, from £5.68 to £65.63. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £30.53 that is £3K to £8K a year per listing.
- Average price
- £30.53inside the $15 to $100 sweet spot
- Price range
- £5.68–£65.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£8K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
47% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #242 within Building Supplies. It carries 1,637 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 67%
- Out of stock, average day
- 5.1%
- Average rank
- #242in Building Supplies
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,637per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Pool Ladder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Crystals Swimming Pool Ladder Steps 2 Step Ladders for Above Ground Pools 33 Inch / 84cm
- Price
- £23.47
- Rating
- 4.3/5
- Reviews
- 137
- Age
- 2y ago

Jilong 2 STEP POOL LADDER FOR ABOVE GROUND UP TO 33/84 cm SWIMMING POOL WALL HEIGHT
- Price
- £32.01
- Rating
- 4.5/5
- Reviews
- 321
- Age
- 8y ago

Crystals 33-Inch Pool Step Ladder Double Sided Above Ground Swimming Pool Ladder with Strong Metal Frame Anti-Slip Steps Easy Access & Safe Entry for Outdoor Pools
- Price
- £24.52
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 6mo ago

Trendi 2 STEP/ 3 STEP POOL LADDER FOR ABOVE GROUND SWIMMING POOL WALL HEIGHT | Inflatable Paddling Swimming Pool Portable Durable Anti-Slip Heavy Duty (2 Step Pool Ladder)
- Price
- £27.16
- Rating
- 3.8/5
- Reviews
- 34
- Age
- 2y ago

SPORTNOW 2 Steps/3 Steps Galvanised Steel Trampoline Ladder Climbing
- Price
- £19.11
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 1y ago
Trending
90-day click momentum
SPORTNOW 2 Steps/3 Steps Galvanised Steel Trampoline Ladder Climbing
- Price
- £19.11
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 1y ago

Trendi 2 STEP/ 3 STEP POOL LADDER FOR ABOVE GROUND SWIMMING POOL WALL HEIGHT | Inflatable Paddling Swimming Pool Portable Durable Anti-Slip Heavy Duty (2 Step Pool Ladder)
- Price
- £27.16
- Rating
- 3.8/5
- Reviews
- 34
- Age
- 2y ago

Intex 28072 Ladder with Removable Steps - Grey
- Price
- £52.88
- Rating
- 4.4/5
- Reviews
- 8,085
- Age
- 13y ago

2 Rolls 23x90cm Swimming Pool Ladder Mat Non-Slip Pool Step Pad-Medium Swimming Pool Mat Safety Liner for Swimming Pool Liner and Stairs Protective (Stripe)
- Price
- £15.68
- Rating
- 4.0/5
- Reviews
- 125
- Age
- 3y ago

Crystals Swimming Pool Ladder Steps 2 Step Ladders for Above Ground Pools 33 Inch / 84cm
- Price
- £23.47
- Rating
- 4.3/5
- Reviews
- 137
- Age
- 2y ago
Newest
by launch date
Crystals 33-Inch Pool Step Ladder Double Sided Above Ground Swimming Pool Ladder with Strong Metal Frame Anti-Slip Steps Easy Access & Safe Entry for Outdoor Pools
- Price
- £24.52
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 6mo ago

Pool Ladder Step Mat Blue 9x24/9x36/36x36 Waterproof Pool Mat Anti Slip Swimming Pool Protector Pad mat (Blue 9x24Inch)
- Price
- £5.68
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 1y ago

SPORTNOW 2 Steps/3 Steps Galvanised Steel Trampoline Ladder Climbing
- Price
- £19.11
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 1y ago

Trendi 2 STEP/ 3 STEP POOL LADDER FOR ABOVE GROUND SWIMMING POOL WALL HEIGHT | Inflatable Paddling Swimming Pool Portable Durable Anti-Slip Heavy Duty (2 Step Pool Ladder)
- Price
- £27.16
- Rating
- 3.8/5
- Reviews
- 34
- Age
- 2y ago

Crystals Swimming Pool Ladder Steps 2 Step Ladders for Above Ground Pools 33 Inch / 84cm
- Price
- £23.47
- Rating
- 4.3/5
- Reviews
- 137
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
25
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
16%
- Crystals35%
- Jilong19%
- Trendi11%
- Intex7%
- SPORTNOW6%
- Bekeify6%
- Open — no brand owns it (5 brands, 16%)
Demand
Pool Ladder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 95.8×
Search terms
Top Pool Ladder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pool ladder44K/yr
- pool steps30K/yr
- swimming pool ladder16K/yr
- pool ladders for above ground pools13K/yr
- swimming pool steps11K/yr
- pool ladders11K/yr
- pool steps above ground8K/yr
- above ground pool ladder7K/yr
- bestway pool ladder5K/yr
- pool ladder steps4K/yr
Reviews and returns
What reviews say buyers love and hate about Pool Ladder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cannot put it up
a pain to get steps right
Avoid - very difficult setup
a bit flimsy
not sturdy
a bit wobbly
they are a bit unstable
A little wobbly
Wobbles
not fit for purpose
out of pool very large for children
This is for the mat only which I think is really expensive
not worth the money
Love
The build quality is better than I expected for the price
Its well made
Good quality
It goes together really easy
Good product fairly easy to put together
was straightforward to assemble with clear instructions
Does the job
N. A. As described
But this does exactly what it says on the tin
Great ladder, I have another exactly the same and it is strong enough to hold my weight fine 94.6kg
each part of the item is sturdy
Excellent ladder well made and sturdy
otherwise easy peasy
Easy to bulid
out of the pool easily
Return
0.3% Return rate 54% Fixable by listing
not fit for purpose
out of pool very large for children
a bit flimsy
not sturdy
a bit wobbly
they are a bit unstable
A little wobbly
Wobbles
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pool Ladder questions
Answered from the same tracked data.








