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Polyurethane Glue

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $50K a year here, so Polyurethane Glue is a Maybe.

Flapen Score
51
51 / 100
Top 38% of 2,225 DIY & Tools niches · +2 vs the category median of 49
Market size
£50K/yr49K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
46%top-5 click share · 16 brands · 130 sellers

Flapen Score

Polyurethane Glue against its category

The dotted line is the DIY & Tools average. Past it, Polyurethane Glue is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Polyurethane Glue market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Polyurethane Glue 49K times last year and spent an estimated £50K. The top 5 brands take 72% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
8.0%
Market size, estimated
£50Ka year
Peak month
August1.5× the quietest month
Top search term
polyurethane glue18K searches a year

02 · Price

A sale here is worth £12.70.

Listings sell for £12.70 on average, from £3.94 to £41.05. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.70 that is £0 to £1K a year per listing.

Average price
£12.70under the $15 to $100 sweet spot
Price range
£3.94–£41.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #113 within Adhesives & Sealers. It carries 3,151 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
80%
Out of stock, average day
0.9%
Average rank
#113in Adhesives & Sealers
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,151per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Polyurethane Glue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

130

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

23%

  • GORILLA29%
  • POINT16%
  • Everbuild12%
  • Soudal10%
  • STICK25%
  • Bond It5%

Demand

Polyurethane Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Polyurethane Glue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • polyurethane glue18K/yr
  • pu glue8K/yr
  • polyurethane adhesive6K/yr
  • pu adhesive4K/yr
  • expanding wood glue5K/yr
  • polyurethane wood glue3K/yr
  • expanding glue3K/yr

Reviews and returns

What reviews say buyers love and hate about Polyurethane Glue

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness35%−0.03

Poor adhesive

Doesnt stick

Not very sticky

Functionality-Overall11%−0.15

Not useful on cars

doesnt do what it says it would

Didn't work for me

Durability6%−0.07

part I was fixing fell off on first use

Broke my gun trying to use it

When it came off. after two weeks

Quality-Overall5%+1.28

Cheap stuff

Absolutely rubbish

Average product

Value For Money5%+0.43

I wondered why the product was priced suspiciously cheap

it's expensive

It's quite pricey

Love

Adhesion/Stickiness40%−0.03

Sticks well

Strong adhesive

Excellent Adhesion

Quality-Overall12%+1.28

Excellent Product

Good quality glue

But a good overall sealant

Advertised Vs Actual Product8%+1.03

Works as advertised great stuff

Works as intended

As described

Value For Money6%+0.43

Good price

Good value for money

Good value for money

Strength6%+0.29

Firm hold

Really strong

Strong enough for most applications

Return

0.4% Return rate 23% Fixable by listing

Adhesion/Stickiness33%█▆▇▅▆▇

Poor adhesive

Doesnt stick

Not very sticky

Functionality-Overall14%▄█▅▇▆▄

Not useful on cars

doesnt do what it says it would

Didn't work for me

Color11%▂▄▇▇▄█
Leak-Proof6%▄▃▃▄▂█
Defective Material/Parts5%▆█▆▅█▄

FAQ

Common Polyurethane Glue questions

Answered from the same tracked data.