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Polyurethane Glue

Polyurethane Glue shows low returns (0.4%), but a small market ($50K/yr) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 12Growth 24Conversion 79Competition 65Returns 98Price range 70Avg price 56Brand share 55Review moat 33Quality gap 50
This niche Category average

Is Polyurethane Glue profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Polyurethane Glue is a £50K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 51/100.

Polyurethane Glue: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -1.8% over the last 90 days and 8.0% of searches end in a purchase.

£50K

revenue / yr

Units sold / yr4K
Search volume / yr-1.8%49K
Conversion rate8.0%
Avg price£12.70

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers16 · 130
Top-5 product click share46%
Open market28%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement60%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews3,151

Top Polyurethane Glue products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

130

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

23%

  • GORILLA29%
  • POINT16%
  • Everbuild12%
  • Soudal10%
  • STICK25%
  • Bond It5%

Polyurethane Glue demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume49KCVR8.0%Products30Brands16Top 5 Brands72%OOS Rate0.9%Rating4.5★Reviews3,151Avg BSR#113
1K750Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Polyurethane Glue search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • polyurethane glue18K/yr
  • pu glue8K/yr
  • polyurethane adhesive6K/yr
  • pu adhesive4K/yr
  • expanding wood glue5K/yr
  • polyurethane wood glue3K/yr
  • expanding glue3K/yr

What reviews say buyers love and hate about Polyurethane Glue

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Adhesion/Stickiness40%

Sticks well

Quality-Overall12%

Excellent Product

Advertised Vs Actual Product8%

Works as advertised great stuff

Value For Money6%

Good price

Strength6%

Firm hold

What buyers complain about

76% of reviews
Adhesion/Stickiness35%

Poor adhesive

Functionality-Overall11%

Not useful on cars

Durability6%

part I was fixing fell off on first use

Quality-Overall5%

Cheap stuff

Value For Money5%

I wondered why the product was priced suspiciously cheap

Polyurethane Glue return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

23%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
33%
2Functionality-Overall
14%
3Color
11%
4Leak-Proof
6%
5Defective Material/Parts
5%

Common Polyurethane Glue questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Polyurethane Glue 51/100 on Amazon United Kingdom — Worth a look. The niche generates £50K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -1.8% over the last 90 days.
Search demand for Polyurethane Glue on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.