polyurethane glue
Worth a lookShows low returns (0.4%), but a small market ($50K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Price range
Good£3.94–£41.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.70avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,150.73avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Market size
Bad£50K£50K/yr · 49K searches
According to Flapen's Amazon United Kingdom niche tracking, polyurethane glue is a £50K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
polyurethane glue market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £38K–£51K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #113
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 60%
- Out of stock
- 0.9%
- Avg brand age
- 59 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
130
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
46%
Top 20: 88%
Open market
23%
- GORILLA29%
- POINT16%
- Everbuild12%
- Soudal10%
- STICK25%
- Bond It5%
Demand & seasonality
Weekly Amazon search volume, last 59 weeks — -1.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top polyurethane glue search terms
- polyurethane glue18K/yr
- pu glue8K/yr
- polyurethane adhesive6K/yr
- pu adhesive4K/yr
- expanding wood glue5K/yr
- polyurethane wood glue3K/yr
- expanding glue3K/yr
Top polyurethane glue products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![POINT Polyurethane Wood Glue D4 PU [750g] Extra Strong Waterproof Polyurethane Adhesive for Furniture Joinery & Woodwork Interior & Exterior Use Professional Grade for DIY Projects](https://m.media-amazon.com/images/I/31xEakDvUBL.jpg)
POINT Polyurethane Wood Glue D4 PU [750g] Extra Strong Waterproof Polyurethane Adhesive for Furniture Joinery & Woodwork Interior & Exterior Use Professional Grade for DIY Projects
POINT£10.704.6★187 rev
Gorilla Glue 250ml
GORILLA£11.534.6★2,401 rev
Chipstick D4 PU Flooring Glue 1kg 1 Bottle
STICK2£16.064.6★229 rev
(3 Tubes) PU18 Black Polyurethane Sealant Adhesive Strong Flexible for Construction Auto and Marine applications. Non Shrinking High Grab Suitable for Expansion Joints . Paintable .
Bond It£12.114.6★428 rev
Everbuild 30MINPU7 LumberIrwin 30min Polyure Wood Adhesive Liquid 750g
Everbuild£9.304.5★301 rev
Newest
by launch date
Marine Sealant - Waterproof PU Wood Adhesive UV Resistant PU Bond for Wood Fibreglass Steel and More - Ideal for Boats Hulls Decks & Caravans (240ml)
professional soma fix£12.44117 rev
Caberfix Caberfix D4 PU Joint and Joist Floor Adhesive 1kg White Expanding Flooring Glue 1 Bottle. High Performance Wood Adhesive
Caberfix£18.069 rev
Cascapur Fast Cure D4 Waterproof PU Adhesive Glue Bonds in 10 Minutes Gap Filling Bonds Tropical Hardwood Modified Timber Joinery and Marine Applications 125ml.
Cascamite£5.286 rev
POINT Polyurethane Wood Glue D4 PU [750g] Extra Strong Waterproof Polyurethane Adhesive for Furniture Joinery & Woodwork Interior & Exterior Use Professional Grade for DIY Projects
POINT£10.70187 rev
Chipstick D4 PU Foaming Flooring Glue 1kg | High-Strength Expanding Wood Adhesive for Chipboard Floors & Stairs | Twin Pack (2 Bottles)
Chip Stick£24.92104 rev
Trending
90-day click momentumPOINT Polyurethane Wood Glue D4 PU [750g] Extra Strong Waterproof Polyurethane Adhesive for Furniture Joinery & Woodwork Interior & Exterior Use Professional Grade for DIY Projects
POINT£10.704.6★
Gorilla Glue 1 Litre
GORILLA£21.064.6★
Marine Sealant - Waterproof PU Wood Adhesive UV Resistant PU Bond for Wood Fibreglass Steel and More - Ideal for Boats Hulls Decks & Caravans (240ml)
professional soma fix£12.444.6★
Gorilla Heavy Duty Grab Adhesive White 290ml
GORILLA£6.294.4★
Gorilla Glue Clear 110ml
GORILLA£6.864.5★
What buyers say about polyurethane glue
What buyers praise and complain about, mined from review topics.What buyers love
“Sticks well”
“Excellent Product”
“Works as advertised great stuff”
“Good price”
“Firm hold”
“very easy to use”
“does an excellent job”
“DURABLE ENOUGH FOR MY NEEDS”
“It also appears impressively waterproof”
“It holds so well”
What buyers complain about
“Poor adhesive”
“Not useful on cars”
“part I was fixing fell off on first use”
“Cheap stuff”
“I wondered why the product was priced suspiciously cheap”
“No strong bond or grip”
“Wasn't as strong as I had hoped”
“not user friendly”
“Messy to use”
“Followed instructions to the letter - very poor results for the price/brand”
Top return reasons
Common questions
- Is polyurethane glue profitable to sell on Amazon United Kingdom?
- The niche generates £50K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the polyurethane glue niche?
- 16 brands and 130 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in polyurethane glue?
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Durability. The return rate is 0.4%.
- When does demand for polyurethane glue peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the polyurethane glue niche?
- Listings span £3.94–£41.05; the average listing price is £12.70 (sweet spot $15–$100). The average incumbent carries 3,151 reviews — the moat a new listing must climb.